Old, frozen tech stacks don't cut it. 🧊
For revenue growth, you need a modern #RevTech stake that supports your customers' buyer journey. Learn more from LeanData's @RayHartjen in this guest post on the @6senseInc blog ➡️ https://t.co/ipJXiwa7P4
#RevOps#RevenueGrowth
.@evanliang, CEO of LeanData invites you to join us at #OpsStars to expand your skills in Sales, Marketing, & Operations!
Join us on 10/20 - 10/21 for two days of educational content (keynotes, track sessions, workshops), #networking, and fun. https://t.co/ddvUcT2Dez
.@BCG's Federico Fabbri: “In BCG’s benchmark study, we found two-thirds of large and medium cloud enterprises still have siloed operations functions. Yet most have started looking at where it makes sense to integrate specific aspects of their GTM engines.” #revops
Hilary Headlee: “We really anchor around process, systems, #data and insights at @zoom_us. That’s the #RevOps model we run today to ultimately make sure we’re supporting our customers in the way they need it.”
Jake Randall: “We’ve had a #RevOps function since the company was ~30 people. We deliberately built a centralized GTM org structure and strategy that aligns with the customer journey – one that maintains a holistic view of the customer experience across the entire lifecycle.”
LeanData's @evanliang: “Similar to @BCG BCG, we saw the #RevOps trend early on – primarily driven by our customers as they moved toward greater go-to-market alignment.”
If you have high NPS customers (like we have at @AtriumHQ), following users who have departed customer organizations can be a hugely powerful source of pipeline.
@chiefmartec Love this concept! at #OpsStars we are naming our conference theme this year the Rise of Ops b/c we do agree the only way to manage this complexity is via Ops and Data driven decisions.
@Kazanjy@LeanData We call this virality. We take it a step further and have a lookup field in SFDC that links new contacts to old contacts so we can measure how many new deals came from "viral" contacts. 20-40% of new logos are viral.
💥 LeanData is honored to be recognized by @topohq as “the dominant provider for complex organizations using Salesforce” in their new Market Guide for Lead-to-Account Matching and Routing. Read it all here https://t.co/BeRe7cT4oL #routing#sales#B2B