Last week I had the pleasure of learning from @mike_reader on his approach and strategy behind winning RFPs at Mace. Here's my write up on how this can be applied to software sales https://t.co/r51gdLI3Qz
#EdgeCambs reporting in. @KentValentine dropping truth. Think of your #b2b marketing as a service. How good a service are you delivering to your customers? I know the squad @OnTheEdgeLive wins a gold star from me. #E2E@passle
Helpful as always - the brilliant @leighakendall with 10 Tips for #SocialMedia Success. Couldn’t agree more with point 4. ‘Be clear about your purpose’. It’s easy to lose clarity and focus, understanding the ‘who’ & ‘why’ will keep you on track. #ContentMarketing#influence
Our first @passle post! Thanks for your time this morning @ConnorKinnear@jbarclay101 - we're looking forward to creating lots more content. https://t.co/pPu5Z9RCrD
How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy (via Passle) https://t.co/2Sm4JNyPHe
“Our job is to make #B2B decision makers feel brave” says @Zagology < yes! Focus your marketing on outcomes, not product functions and features! #B2BMarketing#spredideas
Next up at the @passle#techbrek it’s @TarquiniTony from @pega following on from @wadds - talking about using internal expertise to overcome sales and marketing challenges at tech firms.
#LMA18 "How to Win New Business With an Expert-Centric Approach to Legal Marketing": A short summary of the problems facing #legal firms and how there is a new route to marketing nirvana. Come see @ConnorKinnear talk at 2.30PM Breakout 4. https://t.co/KSNANaVytQ