Fahmy Surya

Boring Designer. Currently working at AI platform.

[Kevv @cockkain]

lagi transit trus lightingnya lagi bagus

[marcelo @marcelochaman]

The environment in which we build software is changing, and as a result so is the design engineering role.

There is a lot of ambiguity on the 'design engineer' title, so I wanted to explore what it is, how it's changed, and where it's going

https://t.co/2VzZ04szPW

[floguo @floguo]

interface design is pattern recognition: discernment of which form to apply and when, and sometimes (rarely) pattern creation

most interface problems have already been solved. there’s no need to reinvent the wheel each time. a good designer knows when to rely on a rich corpus of existing work, and when to push the envelope with something new or unexpected

systems cohesion and elegance: so-called “canonical interfaces” are much harder to cultivate and steward

[Fahmy Surya @fahmysurya]

@muhraufan @rzkirdha Setuju, dari yg saya perhatiin craft itu output yg dihasilkan designer

[David Senra @FoundersPodcast]

New episode: Peter Thiel on How to Build a Creative Monopoly

Or what I learned from reading Zero to One for the 3rd (or 4th) time:

0:00 Every great entrepreneur is first and foremost a designer.

0:21 Long-term planning is often undervalued by our indefinite short-term world.

1:24 Founders only sell when they have no more concrete visions for the company. Definitive founders with robust plans don't sell.

2:03 A startup is the largest endeavor over which you can have definitive mastery.

3:44 Don’t do anything someone else can do.

4:29 Today's best practices lead to dead ends. The best paths are new and untried.

5:05 Technology is miraculous because it allows us to do more with less, ratcheting up our fundamental capabilities to a higher level. By creating new technologies, we rewrite the plan of the world.

6:25 Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.

9:16 Brilliant thinking is rare, but courage is even in shorter supply than genius.

9:53 The present is the past biting into the future.

10:37 Small groups of people bound together by a sense of mission have changed the world for the better.

11:25 This is what startup has to do: question received ideas and rethink business from scratch.

13:36 The most contrarian thing of all is not to oppose the crowd, but to think for yourself.

15:57 Creative monopoly means new products that benefit everybody and sustainable profits for its creator.

18:50 If you're interested in making things, you'll be less afraid to pursue this activity single-mindedly and thereby become incredibly good at them.

22:03 If you focus on near-term growth above all else, you miss the most important question you should be asking: Will this business still be around a decade from now?

26:30 Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market. Always err on the side of starting too small. If you think your initial market might be too big, it almost certainly is.

28:53 Competition is for losers. Avoid competition as much as possible.

29:44 The definitive person determines the one best thing to do and then does it. The definitive person strives to be great at something substantial. They strive to be a monopoly of one.

31:15 What is luck? The ability to exploit accidents. — Napoleon

33:20 We do not live in a normal world. We live under a power law. And as a result, company outcomes follow a power law. A small handful of companies radically outperform all others.

34:00 If you do start your own company, you must remember the power law to operate it well.

34:05 The most important things are singular.

36:29 Making mistakes is the privilege of the active.

38:00 The best entrepreneurs know this: Every great business is built around a secret that is hidden from the outside. A great company is a conspiracy to change the world. When you share your secret, the recipient becomes a fellow conspirator.

40:54 A small company depends on great people much more than a big company does.

41:15 The founding of a company lasts as long as a company is creating new things, and it ends when creation stops.

41:25 No company has a culture. Every company is a culture.

41:48 Since time is your most valuable asset, it is odd to spend it working with people who you don't envision any long-term future together.

42:09 Recruiting is a core competency for any company. It should never be outsourced.

42:37 Your company should be a tribe of like-minded people fiercely devoted to the company mission.

44:02 Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true.

44:24 Advertising matters because it works. It works on nerds and it works on you.

44:49 Advertising doesn't exist to make you buy a product right away. It exists to embed subtle impressions that will drive sales later.

46:29 Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business.

49:00 When Howard Hughes was awarded the Congressional Gold Medal in 1939 for his achievements in aviation, he didn't even show up to claim it.

52:00 The most important task in business, the creation of new value, cannot be reduced to a formula and applied by professionals.

[Emil Kowalski @emilkowalski]

The people getting great UI results with AI aren’t using a secret model or a magic prompt. They know what a great interface looks like, and they know how to steer AI towards it.

Work that used to take a week takes a day, and the quality bar doesn’t drop, it goes up, because you spend your time on the things that matter.

At the end of the day, people that use AI best are the ones that were excellent before LLMs as well. The ones that got the fundamentals right, went that extra mile, and cared about the thing they were working on.

[Julie Chabin @syswarren]

as a designer, i've never had this much fun in 15+ years of working in this field.

sure it can be scary because things change. but things have changed a lot in the past 15 years also.

i started my career using Flash and Photoshop to design interfaces, then Sketch came along and later Figma. every time it felt like a revolution that forced me to learn new tools. ai is a tool. i use it as such.

ai doesn't magically produce anything.
it responds.

for me, ai means you get to be the magician holding the wand. and i find this magical.

i still enjoy hand drawing stuff.
i still love writing stories.
i don't need ai for this.
i don't want ai for this.
it is a creative choice i am actively making.

but i appreciate the help ai provides in my workday. i appreciate the freedom it gives me as a creator. i love the way it makes me independent in truly designing experiences end-to-end.

[Shruti @heyshrutimishra]

While Europe is responding to heat waves by buying more air conditioners,

China is deploying infrastructure that cools public space at a fraction of the energy cost.

Rooftops across Shanxi province are fitted with mist nozzles that spray droplets fine enough to evaporate before they hit the ground.

They switch on automatically at 35°C and drop surrounding air temperature by 5 to 8°C within minutes. The same system now runs at bus stops in Chongqing, public squares in Beijing and Wuhan.

The technology is not new. Evaporative cooling is textbook thermodynamics. What is new is that a government decided to fund the rollout at city scale before anyone wrote a policy paper about it.

[Dear Self. @Dearme2_]

BROOOOOO!!!!

[Fav ⛧ @Favwontmiss]

My favorite line from Atomic Habits has been living in my head rent-free:

“It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it. If you don’t want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment.”

[Soleio @soleio]

Rasmus Andersson @rsms believes the fundamentals of design aren’t changing with AI. Instead, they’re being amplified.

New tools are a multiplier across the board. Higher quality. Faster shipping.

Watch our full Design Chat at @spc below. A career highlight for me.

[Faris Abdurrachman @farisrachman_1]

Intinya yang dilakuin Ferry itu dia cuma bikin asumsi sendiri range multiplier fiskal terhadap pertumbuhan (1.2 sampe 1.4?), terus bikin counterfactual growth sendiri dengan multiplier itu. Itu mah masih accounting exercise namanya.

Ga ada ekonometrikanya. Ga ada persamaan regresi, ga ada tabel regresi, murni bikin range fiscal multiplier sendiri (padahal ada di literatur dan tinggal dikutip) terus dikaliin dengan pertumbuhan pengeluaran pemerintah secara historis.

Lagian anak makro beneran juga tau approach ekonometrika sesimpel regresi makroekonometrika y x untuk simulasi counterfactual makro jelas-jelas udah ditinggalkan di ilmu makroekonomi. Perlu identifikasi tambahan untuk mencegah problem endogenitas, hence model ekonometrika di makro itu pake SVAR, local projections (ini yang gue handle waktu di IMF). Lebih afdhal lagi model sendiri pake model DSGE lah misalkan dengan microfoundations yang bener.

Tapi untuk mengerti ini semua perlu paham Lucas critique dan ekonometrika time series (materi S1 ilmu ekonomi lanjutan dan S2 ilmu ekonomi) jadi ya understandable lah kalau pemahaman ekonominya baru sebatas Mankiw.

Kalau sekadar komentar kualitatif emang ya ga perlu pendidikan tinggi di ilmu ekonomi (bisa otodidak), tapi kalo udh mau ngasih angka yang bisa dipertanggung jawabkan, bikin pemodelan, wajib hukumnya ikutin pendidikan formal di bidang ilmu ekonomi.

[Pi en ice Ababil @PNS_Ababil]

lebih mirip politisi.
1. Tau dikit, ngomongnya banyak
2. Seneng monolog/pidato bombastis
3. Ga mau engage dgn yg lbh pinter dari dia utk ngetes ide.
4. Effort belajar minim krn udah ngerasa pinter.
5. Seneng bodoh2in orang.
6. Seneng ngeles alih2 minta maaf

Pejabut banget

[Grady Nagara @GradyNagara]

Ferry Irwandi memang bukan intelektual. Dia influencer. Kerjaannya hari2 mencari hook.

Yg jadi masalah, sekarang batasan intelektual dan influencer ini jadi blur. Karena org2 macam Ferry ini menampilkan diri seolah intelektual di panggung publik. Dan "sialnya", banyak orang suka

[Riz @rizkidwika]

Kenapa SG bisa kaya gini?

-pembangunan berbasis City in Nature
-ruang terbuka hijau 50%
-kualitas air dan pengelolaan limbah bagus, cocok buat habitat hewan
-warganya ga rese nangkep hewan buat dijual jadi peliharaan
-pemerintahnya becus.

Bonus:
Biawak santai di jogging track.

[Giri Kuncoro @girikuncoro]

Sesuai arahan pak presiden, kalau ada yang mau referral, feel free to DM interested roles sama one liner what exceptional works you have done. Preferably London/Tokyo office, supaya bisa kerja bareng, dan ngurus visa lebih mudah.

Akan lebih selektif untuk ngasih referral kali ini, dari 20 referrals anak Indo yang disubmit kemarin, belum ada yang berhasil sampai offering, 4 sampai final round, mayoritas belum berhasil di 15 mins screening round, dan 1 no show (tidak hadir saat jadwal interview - very unprofessional).

Gojek/Traveloka masih sekolah engineering terbaik saat ini di Indonesia, melihat proses interview kemarin. I would advise to "study" here first, to build strong resume, grinding technical skills, and professionalism.

https://t.co/nW8A1lXwtu

[yitong @yitong]

There are two Designs. One of them is dead, the other is more alive than ever.

1. Design as the production of visual assets is over soon. This is unfortunately 90% of design jobs in industry. We won’t even need agencies to create design systems like Gokul thinks - they will get solved in the same breath as the rest of it

2. Design as a general method of problem solving is more exciting than ever thanks to AI dissolving the barrier to entry for most tools. The solution space for most designs have expanded dramatically for those with eyes to see

It’s never been more exciting to be a designer, if you can let go of what design used to mean

[Ibrahim Arief @ibamarief]

Ini Ibam, bicara sendiri agar Ririe terlindungi.

Betul, ketika belum jadi tersangka, saya dapat ancaman: buat pernyataan "mengarah ke atas" kalau tidak kasusnya "akan diperluas".

Saya tolak, ngga mau bohong & zalim.

Tiga minggu kemudian, saya jadi tersangka.

Saya tolak bukan untuk lindungi Nadiem, tapi karena memang ngga pernah ada arahan dari Nadiem ke saya agar pengadaannya jadi Chromebook semua.

Seperti yang terungkap dari 22x sidang, tidak ada sama sekali arahan dari atas seperti itu. Saya hanya diminta memberi masukan netral dan objektif sebagai konsultan.

Artinya, ketika menerima ancaman tersebut saya dihadapkan ke dua pilihan:

Berbohong mengarang cerita menuduh orang lain untuk menyelamatkan diri sendiri.

Atau, berpegang kepada integritas, kejujuran, dan kebenaran yang saya yakini, dan menolak untuk berbohong.

Dengan shalat istikharah dan kesadaran penuh akan risikonya, saya memilih jalan yang kedua: kejujuran.

Insya Allah selalu berpegang pada kejujuran akan berujung pada kebaikan untuk saya, Ririe, dan keluarga kecil kami. Kalau tidak di dunia, maka di akhirat kelak.

Lalu jawabannya apa ketika saya menolak untuk berbohong? "Oke, kami perluas.”

Saya tidak berdaya. Ya Allah, apa lagi yang bisa kami lakukan ketika dihadapkan pada pilihan seperti itu? Pegangan kami hanya prinsip integritas dan kejujuran.

Ketika konsekuensinya beberapa minggu kemudian saya dinyatakan tersangka, kami hanya bisa memperbanyak istighfar dan ikhtiar.

Kami jalani dan hormati proses hukum yang ada dengan tabah, kami berniat jelaskan di persidangan fakta-fakta yang membuat terang, kami masih percaya dengan hukum Indonesia.

Mungkin ngga banyak yang tahu, tapi Ririe istri saya adalah seorang sarjana dan magister hukum. Di Belanda dulu kami banting tulang nabung dan berhemat banyak, supaya bisa bayar uang kuliah S2 Ririe.

Dari Ririe, saya belajar banyak tentang hukum Indonesia, apa saja yang mungkin terjadi, dan bagaimana hukum kita tetap memungkinkan pembelaan yang efektif.

Baik, mari berjuang di persidangan, luruskan seluruh tuduhan. Satu persatu fakta di persidangan muncul dengan terang benderang, satu persatu tuduhan bisa kami bantah.

Sampai akhir rangkaian sidang, 57 orang saksi dihadirkan, tidak ada bukti saya menerima keuntungan dari perkara ini, tidak ada bukti masukan saya karena konflik kepentingan, tidak ada bukti saya mengarahkan.

Yang terungkap malah saya sebagai konsultan sudah menyarankan Chromebook diuji dulu, pejabat menolak pengujian dan memutus Chromebook, nama saya dicatut di SK, masukan saya dipelintir.

Kami merasa pembelaan hukum kami sudah maksimal, kebenaran sudah terungkap, tinggal menumpu harapan pada keadilan dan kebijaksanaan dari majelis hakim yang mulia, yang kami merasa sudah sangat objektif dan penuh kearifan sepanjang persidangan.

Namun, ketika JPU menyebutkan tuntutan 15 tahun penjara, denda Rp1 miliar, uang pengganti Rp16,9 miliar subsider 7,5 tahun penjara tambahan...

Ini titik kezaliman yang sangat terang benderang, tekanan kepentingan yang sangat kentara, saya memutuskan pembelaan saya tidak lagi bisa hanya di persidangan.

Besok saya akan sidang pembelaan (pleidoi) dan kami bersurat kepada Presiden @prabowo Subianto serta @KomisiIII DPR, untuk memohon perlindungan hukum dari kriminalisasi, ketidakadilan, intimidasi, serta pengkambinghitaman yang sudah sekentara ini.

Kami takut untuk bicara? Takut ada intimidasi lain? Itu risiko yang jelas, tapi kami tidak gentar. Tuntutan 22,5 tahun dan belasan miliar yang tidak mampu kami bayar mungkin dianggap akan membuat kami terdiam, tapi kami malah semakin berani untuk melawan kriminalisasi ini.

Mohon bantuan, dukungan, dan perlindungannya dari masyarakat Indonesia, dari pekerja kreatif dan pekerja pengetahuan, serta dari semua yang ingin bantu negara atau takut dizalimi negara.

Kami berjuang bukan untuk kami sendiri, tapi agar tidak ada lagi kriminalisasi dan ketakutan bagi mereka yang tulus mau bantu Indonesia. Kami masih percaya Indonesia bisa menjaga dan menghadirkan keadilan dalam kasus kami.

[Luke Wroblewski @LukeW]

this argument lands better for "why designers matter in an AI age" than simply saying "taste"

[Karri Saarinen @karrisaarinen]

https://t.co/srw9NQMkH2