“Mommy, how did we get so rich?”
“Your father was a Sydney Sweeney gooner and loaded up on American Eagle calls the second her Fall’25 photoshoot dropped”
The Sydney Sweeney Economy is booming.
Dr. Squatch—
• Launches Sydney Sweeney bathwater soap
• Bought by Unilever one month later
American Eagle—
• Launches Sydney Sweeney ad campaign
• Shares pop 11% at the open
• Adds $200 million in market cap
David Sacks Says @DOGE Engineers are Working Around the Clock
“The facilities people don't know what to do because they've never had people ask to stay late on Friday night before.”
This is a layup 10% ROAS bump—if not more.
Brands that apply creative direction to their catalog ads see 10-15% ROAS lifts at minimum—some even 2X performance.