Felix Welckenbach

Director Inbound Marketing @ HomeToGo
🇪🇺 at heart in 🇬🇧
A curious mind fascinated by tech and the bigger picture

[Felix Welckenbach @felizzo]

We are now looking for a Head of SEO to join our Inbound Marketing team at HomeToGo: https://t.co/P1WS1jixM9
This is a unique opportunity to shape the next phase of organic growth and make an impact on the lives of millions of travellers.
DM me for more details.
#SEO #hiring

[HomeToGo @HomeToGo]

Our Inbound Marketing team is growing! 🚀 We’re seeking a Head of SEO to drive organic growth across 100+ domains in 25+ markets. In this role, you'll lead 4 SEO experts & partner cross-functionally to shape our next phase of organic growth. Check it out: https://t.co/t5ezAgHXJt

[Adam Tranter @adamtranter]

The Embankment cycleway (CS3) in London was purposefully built to be wider than was usual in order to future proof it.

Some said it would hardly be used.

Now there’s a decent case for widening it further.

[Felix Welckenbach @felizzo]

@screamingfrog Awesome, looking forward to it!

[Felix Welckenbach @felizzo]

@screamingfrog Currently using custom JS to split content into chunks before generating embeddings to stay under the character limit, then averaging vectors. The content cap is only 10k characters, well below the 8192-token cap of OpenAI’s embedding model. Happy to discuss via email.

[Felix Welckenbach @felizzo]

@CommunityFibre Is there a known issue with intermittent connectivity in SW over the past 1-2 hours?

[Google Cloud DACH @GoogleCloud_DE]

🏖️🏠 Entdeckt, wie wir @HomeToGo mit generativer KI dabei unterstützen, dass Reisende noch schneller und einfacher ihre ideale Ferienunterkunft finden: https://t.co/NwJkAXOt5F

[Dennis Schaal @denschaal]

Where others fear to tread:) Short-term rental provider HomeToGo will show total price - Including taxes https://t.co/wHuGe6FoF4 via @Skift

[Alek Asaduryan @Ldnbox]

The situation is going from bad to worse.

AI is showing us the content of another AI, which has stolen content from possibly another AI, which has been trained (eventually) on Reddit.

Please kill me now. 🙈

[Yann LeCun @ylecun]

My opinion of @elonmusk
I like his cars (I own a 2015 S, and 2023 S), his rockets, his solar energy systems, and his satellite communication system.
I also like his positions on open source and patents.

But I very much disagree with him on a number of issues.

I disagree with how he treats his scientists.
Technology/product development may not need openness and publications to advance, but forward-looking *research* sure does, whether it's in AI, neural interfaces, material science, or whatever.
Secrecy hampers progress and discourages talents from joining the effort.

I also disagree with the hype. I mean, expressing an ambitious vision for the future is great.
But telling the public blatantly false prediction ("AGI next year", "1 million robotaxis by 2020", "AGI will kill us all, let'spause",...) is very counterproductive (also illegal in some cases).

More importantly, I think his public positions on many political issues, journalism, the media and the press, and academia, are not just wrong but dangerous for democracy, civilization, and human wellfare.
Say what you want about "traditional media" but you can't really have reliable information without professional journalists working for a free and diverse press. Democracy can't exist without it, which is why only authoritarian ennemies of democracy rail against the media.

Finally he doesn't seem to hesitate to disseminate batshit-crazy conspiracy theories as long as they serve his interests (e.g. boosting "PizzaGate", "illegal immigrants corrupt elections in the US", "person X is a pedo",...).
One would expect a technological visionary to be a rationalist. Rationalism doesn't work without Truth.

This has become particularly concerning since he bought himself a platform to disseminate his dangerous political opinions, conspiracy theories, and hype.
He has been quite naïve about the difficulties of running a social network and the (legal) necessity of doing content moderation. One can claim to be a 1st Amendment absolutist, but a lot of content *must* be taken down by law, e.g. terrorist propaganda, child exploitation, blatant hate speech (in the EU and other regions).
Then, there is dangerous disinformation that puts public health in danger or corrupts the democratic process. You have to moderate that too.
Content moderation is a complicated problem whose best answer is not an attitude of total laissez-faire but a complex trade-off.

[Felix Welckenbach @felizzo]

@florianelbers @dominik_schwarz .. dazu kommen neue vertikale Player und etablierte OTAs die sich breiter im Ferienhaus-Segment aufgestellt haben.

[Felix Welckenbach @felizzo]

@florianelbers @dominik_schwarz Laut unseren Daten ist es ein Mix aus kleinen lokalen Wettbewerbern, die oft nur einzelne Regionen abdecken, einem KW-Intent Shift von ursprünglich Feriensuchen & Short-Term Rentals zu Immobilien (Apartment Berlin) und Wegfall von generischen Destinations-Rankings (Nordsee) ..

[Felix Welckenbach @felizzo]

Ever wanted to learn SQL? There has never been a better time and this is probably the most fun you’ll ever have learning something new.

Great work @RobinLord8

[Robin Lord @RobinLord8]

I've been working on something that I'm really excited to share! A SQL learning game called Lost At SQL. For lots of reasons, now's a GREAT time to learn.

I'll share a link at the end of this this thread but you may be wondering - why release this, given all the GPT stuff?

[Felix Welckenbach @felizzo]

@willcritchlow Nooo! I already put the London SL for this year in my calendar and our budget 🥲 sad to see one of the best conferences come to an end! A massive thanks to the whole team, you had a great run ✌🏼

[HomeToGo @HomeToGo]

Presenting our brand new ‘find your home to go” campaign that has us dreaming of all the trips we’ll take in 2023! From a home to go_ discover to a home to go_ chill, we’re ready for a new year of travel.

Keep an eye out for our TV campaign over this holiday season! 👀🚀💜

[HomeToGo @HomeToGo]

Our most profitable quarter yet ➡️ a step closer to break-even profitability in 2023! 🚀👏🏼📈

Check out what Patrick, Co-founder & CEO, has to say about our outstanding Q3, Capital Markets Day and bright future as we approach the holiday travel season✨: https://t.co/EDg2sFopK4

[Philipp Kloeckner @pip_net]

(1/3) The bs narrative of "@AirBnB doesn't rely on search spending anymore" is still working. But the facts don't read PR:
📈 AirBnB has massively ramped up its #PPC spending on Google search lately
💵 AirBnB's relative Q3 spending on marketing is the highest since it went public

[Felix Welckenbach @felizzo]

@RobinLord8 The German approves! Potatoes and efficiency - can‘t get more German than that

[Brodie Clark @brodieseo]

Are you getting #BrightonSEO FOMO? This will help.

Thankfully, @Errioxa has compiled links to 30+ slide decks about SEO (and more) from talks given.

Tons of awesome slides from the October in-person @brightonseo event – find them here: https://t.co/HDcZoZQiYX