fifty_io

Using AI, technology and data to help brands understand their customers and power advertising to best engage them

[fifty_io @fifty_io]

Big thanks to @exchangewire for having us at the #MadTech podcast today! @fifty_io CEO & Founder @SimonShawUK sat down with hosts Rachel Smith & Ciarán O'Kane to discuss the latest digital advertising privacy shake-up & what it means for the industry. Full episode coming soon! 🎙️

[fifty_io @fifty_io]

We're excited to announce our new partnership with @learnerbly! Each member of the @fifty_io team now has their own personal learning budget which can be used to access resources from 250+ providers! 📚 For more info on Fifty's culture & benefits, head to https://t.co/0Ql3lItZ0E

[Learnerbly @learnerbly]

We’re thrilled to welcome the team at @fifty_io onto our platform and ensure they’re all equipped to deliver on their goals 🎯

Their performance is enabled by us (@learnerbly) charged up by individual L&D budgets. 💰✨

Learn more on our website 💻 https://t.co/9hyKhQqUka

[ExchangeWire @exchangewire]

Congratulations to everyone who has been shortlisted for Best Use of Data👇 (PART 1)
59A, Goodstuff & Samaritans
@Captify, Mindshare & KFC
@fifty_io & OmniGov at MG OMD
@HybridTheory_GL & Threepipe Reply
@Lotame
@lumenresearch x @Adnami3

Full shortlist: https://t.co/PgRHu9eqPv

[ExchangeWire @exchangewire]

Congratulations to everyone shortlisted for Best New Product or Service: Buy Side👇
@amplified_intel
@danadsselfserve & Tripadvisor
@fifty_io
@NanoInteractive
@PubMatic & OMD NL
@Quantcast, Virgin Money & m/SIX
Quantcast
@sharethrough
Full shortlist here: https://t.co/pF1KaRFsXx

[fifty_io @fifty_io]

Proud to see our team representing @fifty_io at the @NewDigitalAge1 Soho Sessions in London today! ⭐️
#pitchperfect #dragonsden #teamworkmakesthedreamwork

[NewDigitalAge @NewDigitalAge1]

And now it’s time for Duncan and Tom from @fifty_io here at The Soho Sessions

[fifty_io @fifty_io]

Marketing strategies aimed at the generic gamer are just that - generic. The #gaming community is diversifying at hyper-speed and it's time for marketers to level up! 🎮
Read our report to find out who these modern gamers are & how to reach them.
https://t.co/M0FbmABglg

[fifty_io @fifty_io]

The Rings of Power Vs House of the Dragon.

Fifty analysed the audiences driving this fantasy frenzy to understand who is engaging with each of these shows, and how marketers can reach them. 🔍

Find a full breakdown of our findings in the link below!

https://t.co/URjB7iXf5R

[fifty_io @fifty_io]

At this year's Modern Affluence Summit Fifty talked attendees through the Modern Affluent audience and explored 3 key questions:

1. What are the right audiences?
2. Who are they?
3. How do we reach them?

Get in touch at [email protected] to find out more!

[fifty_io @fifty_io]

England's historic victory against Germany at the 2022 women’s Euros final has inspired a Nation.⚽

How did the audience engaging with the lionesses online change throughout the tournament? Read more to find out. 🦁

https://t.co/RYNq9L4omY

[fifty_io @fifty_io]

Meet the vacationers proving that revenge is a dish best served abroad!🌎 Read our analysis of the audiences throwing caution to the wind and splurging on travel this summer. 🌴 https://t.co/v7HlAX1ooc
#audienceinsight #tourism #travel

[fifty_io @fifty_io]

Who's hustlin' for a side hustle? 🤑 We looked at the audience of #ecommerce platform @Shopify and overlaid it with social listening analysis to see who is engaging with side hustle culture in the US. Follow the link to find out our results!
https://t.co/oxYjt0qGvb

[fifty_io @fifty_io]

@LoveIsland has finally dumped its #fastfashion sponsor for @eBay in a bid to promote more sustainable shopping habits. ♻️ But how are audiences reacting to the news and what does this tell us about the power of partnerships? Find out in our new blog post! https://t.co/kQR5UmHXan

[NewDigitalAge @NewDigitalAge1]

Following the success of NDA’s Summer ‘Trinity Lunch’ on Friday 10 June, we caught up with the leaders of businesses sponsoring the event. Here, we meet Alex Hetherton, VP of Sales, UK Agency at @fifty_io
https://t.co/kdrXo6xzPu

[ExchangeWire @exchangewire]

The standout points on full-funnel marketing: "growth, and audiences" - @fifty_io's Simon Shaw. #ATSL22

[ExchangeWire @exchangewire]

ATS London is underway and our first panel session explores the potential shift of brands up the digital marketing funnel. Ft. @Look Fabulous Forever's Janis Thomas; @ericsson's Sabrina Rodriguez, @fifty_io's Simon Shaw, @LiveRamp's Ryan Afshar, and @PostOffice's Grant Baille.

[ExchangeWire @exchangewire]

Ahead of ATS London 2022, @fifty_io's Lucie Pearce, explains why #privacy solutions are paramount, the benefits of focusing on prospecting and how advertisers’ can future-proof their businesses with a full-funnel #marketing #strategy.

https://t.co/bKOV1X1AcA

#ATSL22

[fifty_io @fifty_io]

Check out our Deep Dive into The Future of #Contextual Targeting written in partnership with @exchangewire! 👩‍💻 Are 1st party data-based and contextual targeting solutions really the answer to the #cookieless future? Read on to find out! 📰
https://t.co/Dge8RBFraV

[fifty_io @fifty_io]

We're just a few weeks away from @Cannes_Lions! 🦁 If you're heading to Cannes this year and are also curious to explore what the future of #creativity looks like for the #digitaladvertising and #tech industries, we'd love to meet! https://t.co/BayJxW4ipm

#CannesLions2022

[fifty_io @fifty_io]

Which audiences are hoping to ditch the ‘9-5’ for more flexible working models like #WFH and the four-day work week? 💼🏝️ Find out in our latest blog post on the modern workplace. https://t.co/sRPLZsPWEV
#FiftyInsights #worklifebalance

[fifty_io @fifty_io]

The Strange Allure of Nicolas Cage... Check out our latest blog post for a deep dive into the actor's eclectic fanbase. 😎 https://t.co/XQQbetH7qv
#AudienceInsight @NickCageMovie #MassiveTalent