Fijeeha

A Development Communication platform to exchange ideas, digital empowerment. Bring key development issues to fore.

[IndiAgri @Indiagri]

IndiAgri Special 👨‍🌾

The future of cotton starts with protecting farmers.

Rajendran Ramasami, Director, @FSII_India and Managing Director of @Rasi_seeds, shares his perspective on the challenges facing India’s cotton seed industry and why farmers must remain at the centre of innovation and policy decisions.

With over 50 years of experience and seeds grown across more than 25% of India’s #cotton acreage this year, Rasi Seeds continues to focus on farmer welfare, research and innovation. The company is developing indigenous pink bollworm-tolerant #technology, now in its second year of trials, with encouraging results so far.

Rajendran highlights the need for timely government approvals for trials and genuine research, stronger accountability to curb illegal hybrid seeds sold by fly-by-night operators, and greater support for innovation. Such practices hurt both #farmers and the legitimate #Seed industry.

He also points to the growing challenges of cotton cultivation, particularly labour shortages and the need for mechanisation. Technology can be a game-changer in making cultivation easier, and the industry is keen to contribute through research and farmer-centric solutions.

His message is clear: honest efforts by industry and farmers must not go unrewarded. Timely decisions, a level playing field and support for genuine innovation are essential to protect farmers and secure the future of Indian cotton.

#SeedIndustry #IndianCotton

@AgriGoI @icarindia @icar_cicr @NSAIndia

[Dr Navneet Anand @navneetanand]

दुर्गा पूजा की छुट्टियों में भी Saturday is a working day for Team GreyMatters! 😎 While many are out having fun, we wrap up a webinar, strike a pose, and get set for Monday’s mega press event. Our kind of fun!

Proud & grateful 🙏

#DurgaPuja #DurgaPuja2026 #PR

[GreyMatters Communications @GreyMattersPR]

Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer

Today, October 16, 2026, GreyMatters Communications, in partnership with FIJEEHA and IndiAgri and supported by KRIBHCO, organised a Knowledge & Policy Engagement Webinar on “Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer.”

The discussion focused on how cooperatives, the right farm technology and strong farmer institutions can together ensure timely fertiliser availability, balanced nutrient management and the efficient use of fertilisers.

Dr. Tejinder Singh, General Manager (Marketing), KRIBHCO, highlighted the role of cooperatives in ensuring fertilisers reach farmers at the right time, supported by extension education and skilling. He also spoke about KRIBHCO’s farmer services, including soil testing and field demonstrations.

Dr. Manish Kumar, Senior Scientist, ICAR-Central Institute of Agricultural Engineering, Bhopal, said farmers need the right agricultural equipment for balanced fertilisation and better nutrient use efficiency. He pointed to proper seed and fertiliser application, and to calibrating equipment so that over-application and wastage are avoided.

Puneet Kashyap, CEO, Khushaal Honey & Dairy Producers Association (FPO), Punjab, noted that cooperatives have done a great deal to reach and educate farmers. Challenges remain, such as digitalisation of PACS and logistics during the peak fertiliser supply season. He added that farmers are gradually adopting soil testing, balanced fertiliser application and bio-inputs, and are seeing the benefits. Patience is key, however, as bio-inputs and sustainable practices take time to show results.

The session was moderated by Ashish Paliwal, Advisor, IndiAgri.

The webinar highlighted how timely availability, farmer awareness, appropriate technology and empowered farmer institutions can strengthen India’s fertiliser security and build a more resilient agricultural ecosystem, from production to the farmer.

#FertiliserSecurity #Cooperatives #AtmanirbharBharat #KRIBHCO

@AgriGoI @MinOfCooperatn @KRIBHCO_PR @BharatUrvarak @ICAR_CIAE @icarindia @NFL_Kisan @Fijeeha @indiagri @Sustainablty @NGOActionn

[Fijeeha @Fijeeha]

Webinar

Cooperatives & Fertiliser Security 🌱

How can cooperatives, agricultural research and FPOs strengthen India’s agricultural resilience?

🎙️ Experts from @KRIBHCO_PR, @ICAR_CIAE & FPO

📅 Oct 16 | 3 PM

👉 Register: https://t.co/Z6CfcIYo8D

@GreyMattersPR @MinOfCooperatn

[Fijeeha @Fijeeha]

जलवायु परिवर्तन से चाय की खेती पर संकट! FAO के मुताबिक, 2050 तक कुछ इलाकों में चाय उत्पादन में 55% तक की कमी आ सकती है।

भारत के सालाना करीब ₹7,000 करोड़ के चाय निर्यात को देखते हुए जलवायु-अनुकूल खेती और टिकाऊ कृषि पद्धतियां अपनाना जरूरी है।

#ClimateChange
@FAO @FAOclimate

[Fijeeha @Fijeeha]

At a media workshop in Lucknow, Prof Manish Verma of Dr BR Ambedkar Univ, highlights how Kribhco has worked relentlessly on sustainability, rural transformation and fertiliser & seeds security. Rishipal Singh Rathore, UP State Mktg Mgr, Kribhco also addressed media.

@KRIBHCO_PR

[Fijeeha @Fijeeha]

Shri Rishipal Singh Rathore, UP State Marketing Manager, KRIBHCO addressing a media workshop in Lucknow on Fertiliser Self-sufficiency organised by Fijeeha & GreyMatters Communications on October 8, 2026. Sociologist Prof Manish Verma & Dr Navneet Anand also attended.

[Fijeeha @Fijeeha]

At KRIBHCO’s 46th AGM, held on September 25, 2026, MD SS Yadav highlighted KRIBHCO’s strong financial performance, saying the cooperative recorded a profit of Rs 825 crore in FY 2025-26, around 16% higher than the previous financial year. VC - IANS

@KRIBHCO_PR @yadavsunder

[Fijeeha @Fijeeha]

तापमान बढ़ रहा है, बारिश का स्वरूप बदल रहा है और प्राकृतिक आपदाओं का असर लगातार बढ़ रहा है।

प्रकृति के संतुलन को बचाना हम सबकी साझा जिम्मेदारी है।

आज किए गए प्रयास ही आने वाली पीढ़ियों के सुरक्षित भविष्य की नींव रखेंगे।

#ClimateChange #GlobalWarming

[Agriculture INDIA @AgriGoI]

Investing in bold ideas and shaping the future of agriculture through innovation-driven entrepreneurship.

Got an idea that can transform agriculture? Let AgriSURE help you scale it.

To know more visit https://t.co/tt95GTl0Q2

#AgriSURE #AgriStartup #AgricultureInnovation #StartupIndia #AgriGoI

[Agriculture INDIA @AgriGoI]

On-Farm Bio-Input for Natural Farming 🌱

AB Bharuch SPNF Producer Co Ltd, #Bharuch #Gujarat, with 750 farmer members, practices natural farming & prepares on farm bio-inputs using farm raw materials. Agniastra is bio-pesticide in natural farming to manage a wide range of pests, especially sucking insects & early larval stages of lepidopteran pests. It is an important component for promoting natural farming & reduced dependence on external inputs. The mixture contains natural compounds with repellent antifeedant properties.
@NITIAayog

FPO Contact
Sh. Dilip
9173231951

Click to buy Agniastra from the FPO:
https://t.co/Nl2M7J60RS

#NaturalFarming #Agniastra #BioInputs #OnFarmInputs

[IndiAgri @Indiagri]

A fresh push for wildlife and habitat conservation in #Kachchh.

Union Environment Minister @byadavbjp visited the Great Indian Bustard habitat at Naliya, inaugurated a Soft Release Centre and reviewed grassland, afforestation and #mangrove conservation efforts.

https://t.co/j23JZgEN4O

@AgriGoI @icarindia @moefcc @GujForestDept @wii_india

[IndiAgri @Indiagri]

#IndiAgriSpecial 🔊

In an exclusive interview with Dr @navneetanand, Editor of IndiAgri, VC of DUVASU (Mathura) Prof. Abhijit Mitra, a noted veterinarian and scientist with over three decades of experience, shares his perspective on animal health, livestock development and One Health preparedness in India.

He says, India’s #livestock sector is moving beyond production alone and the focus now needs to shift towards productivity, profitability and #resilience, with stronger and more stable net returns for farmers.

You will get good insight here; do read the interview and share your feedback:
https://t.co/7ij7D8kwhj

@LalanSingh_1 @Min_FAHD @Dept_of_AHD @UPGovt @icar @ivri_1889 @drabhijitmitra @duvasumathura @myogiadityanath @UPGovt @FAOLivestock @ILRI

[Hockey India @TheHockeyIndia]

Hon’ble Chief Minister of Punjab, Shri Bhagwant Mann, made an official announcement in Mohali on Monday about the dates of AHF Men’s Asian Champions Trophy 2026, which will be hosted in Mohali & Jalandhar from October 27 to November 5. Also present on the occasion were Hockey India’s Secretary General Shri Bhola Nath Singh, Director General Cdr RK Srivastava, Executive Board Member Shri RP Singh and Hockey Punjab President Shri Nitin Kohli.

The tournament’s Opening Ceremony & league-stage matches will be held in Jalandhar, while the semis and the final will be hosted in Mohali.

#HockeyIndia #IndiaKaGame @BhagwantMann

[Narendra Modi @narendramodi]

Thank you to all BRICS leaders for making the Delhi Summit very productive and outcome oriented!

[GreyMatters Communications @GreyMattersPR]

Two celebrations. One beautiful idea: the power of expression.

On Ganesh Chaturthi, we seek the blessings of Lord Ganesha, the remover of obstacles and the embodiment of wisdom.

On Hindi Diwas, we celebrate a language that connects millions, carries our stories and gives voice to our thoughts and emotions.

गणेश जी हमें विवेक से सोचने और हिन्दी हमें संवेदना से अपनी बात कहने की प्रेरणा देती है।

May we always have the wisdom to understand, the courage to express, and the empathy to bring people together.

श्री गणेशाय नमः। हिन्दी दिवस की हार्दिक शुभकामनाएँ। 🙏

#GaneshChaturthi #गणेश_चतुर्थी

[KRIBHCO @KRIBHCO_PR]

कृभको की ओर से सभी को हिंदी दिवस की हार्दिक शुभकामनाएं।

हिंदी हमारी संस्कृति, अभिव्यक्ति और राष्ट्रीय एकता की सशक्त भाषा है। आइए, हिंदी के प्रयोग एवं प्रसार को प्रोत्साहित करें।

#हिंदीदिवस #HindiDiwas #KRIBHCOForFarmers

[Gauhati University @GauhatiUniv]

Gauhati University, through its Institution’s Innovation Council (IIC), in association with the Institute of Design, organised an online workshop on ‘AI for Efficient Research’ on September 13, 2026.

With 183 participants from 33 institutes, the workshop explored how AI can make research more efficient, from literature search and identifying research gaps to academic writing and citations.

The University remains committed to promoting the responsible use of AI in teaching, learning and research.

@ngmahanta
@jpmedhi

#AI
#GauhatiUniversity

[IndiAgri @Indiagri]

India’s #indigenous plant diversity is getting a new conservation push.

@HURL_INDIA has signed an MoU with @artofliving_sp to support the Integrated Seed Bank for India Flora, aimed at preserving indigenous #flora and safeguarding genetic diversity.

https://t.co/OSFZOOt1Dm

#IndiAgri #HURL #Biodiversity #SeedBank #CSR

@AgriGoI @Gurudev @SIBAMOHANTY1 @icarindia

[Rajdeep Sardesai @sardesairajdeep]

Story that caught the eye: biggest gain from BRICS summit is getting Iran and UAE to come together on the same table and agree to put their differences aside. The behind the scenes efforts of all stakeholders is commendable. Hopefully it can led to an agreement on Hormuz and a more lasting solution to peace in West Asia. 🌟 https://t.co/it0cNM5xmL