Amanda Maurer

At best I provide some solid marketing tips, at minimum a chuckle and/or an eyeroll. Founder/Owner/Operator of 768 Marketing. #GoogleAds #stpete #ppcchat

[Amanda Maurer @FindingAmanda]

@n4th4nRea @mrDFT

[Amanda Maurer @FindingAmanda]

Google reps have been telling me multiple match types do not improve performance. They make the accounts harder to manager and hurt signal liquidity. They recommend broad only. Are we (PPC account managers) buying into this or nah? #ppcchat

[Amanda Maurer @FindingAmanda]

@mrDFT I agree it's not as clear cut as it used to be, it's all about testing & finding what works for a specific business situation. Completely pausing campaigns tho - yikes! Google search is too important of a space to not be there at all. At min I recommend bidding on brand terms.

[Amanda Maurer @FindingAmanda]

@Braddigan89 Yep Google is in it for Google. I always take the reps advice with a big grain of salt. I'm getting to know some of them so maybe they are lulling me into a false sense of security. Coming on here to chat with my fellow PPC managers for a reality check :)

[Amanda Maurer @FindingAmanda]

@JimLeadGen Yes agreed. I have been testing and it really seems like each situation is different. I'm trying to come up with an overall best practice for account structure and match types but maybe it's just case by case 🤷‍♀️

[Amanda Maurer @FindingAmanda]

@mattbiskup Great point about those single click keywords. I have seen some WILD CPCs there too. 😳

[Amanda Maurer @FindingAmanda]

@Jon_Cunningham Don't apologize I love this book! Thank you for the insights. I feel like I've mostly had Google reps in my ear lately so looking for non-Google employee perspectives!

[Amanda Maurer @FindingAmanda]

Google scraps plans to kill third-party cookies in Chrome (https://t.co/fRf013NmlS) #ppcchat

[Amanda Maurer @FindingAmanda]

@beyondthepaid Same. The 'easier to manage' argument is kind of lame because sure, I like to make my life easier but if I get better performance from something that's harder to manage... isn't that my job? 😆

[Amanda Maurer @FindingAmanda]

@ferkungamaboobo Yes good point. I get that bid up on exact, down on broad is no longer relevant. And phrase match would cover exact so having phrase AND exact is redundant. But I still like phrase only (vs broad only) because I don't want everything that comes along with broad!

[Amanda Maurer @FindingAmanda]

I found a Sesame Street bedtime songs video on YouTube that I put on for baby girl at nap time. Every time I get ads for an electric bike and a car dealership. I want to call their ad manager and tell them to block that placement 😅 #ppcchat

[Jonathan Edward Durham @thisone0verhere]

Biden being like “I just don’t wanna go in to work anymore” at 2:00 on a Sunday is peak relatability

[Alex Cole @acnewsitics]

Live video of black people going to the polls in November to vote for Kamala Harris.

[Amanda Maurer @FindingAmanda]

@thedigitalyenta I'm not even *that* short (5'5) and I still run into problems. 😅

[Amanda Maurer @FindingAmanda]

@NeptuneMoon Right - just curious if using exact/phrase while we still can improves performance? I'm not sure.

[Amanda Maurer @FindingAmanda]

I've been rethinking my best practices for account structure these days so this article was timely. What is everyone doing these days? SKAG? STAG? Hagakure? Something else? #ppcchat https://t.co/0QICt5VK2G

[Sarah Stemen @runnerkik]

Schools out, so if YouTube impressions increase it’s my kids.

[Amanda Maurer @FindingAmanda]

@lchasse Are they successful at driving conversions or traffic or both?

[cosmic cowgirl 🪩🤠 @blockhim2026]

The only dating strategy worth your time is to be as weird as humanly possible and see who rocks with it

[Amanda Maurer @FindingAmanda]

@backstreetboys @brianne2k Happy Millennium Day ❤️❤️❤️#ktbspa