@kangminlee Yes I was rolling my eyes constantly
Funny thing was, everything they claimed the nazi right Vougth did on the series, the left did it themselves in real life.
Your competitor can copy your pricing in a week.
Your features in a quarter.
Your landing page in an afternoon.
They can't copy your customers.
This is a shoot we wrapped last month. Two people, one camera, three lights, no script. The kind of setup that looks underproduced until you see the cut and realize you can't look away.
The most valuable brand asset I see B2B companies underbuild isn't the explainer animation or the polished hero film. It's the short documentary built around a real customer telling their real story.
The product page is replaceable. The category demo is replaceable. A 4 minute film where your customer talks about the specific Tuesday when something broke, and what they actually did about it, is not.
Nobody else can produce that video. Not your competitor's marketing team. Not their agency. It only exists because your customer lived it.
If you have a roster of customers who quietly love the work you do, you are sitting on the one asset that compounds. Most teams ignore it because it doesn't fit the campaign calendar.
Film three this quarter. Keep them short. Don't overproduce them.
A year from now you'll be looking at your pipeline and wondering why you waited.
@elonmusk Yes, this has to stop. The rules of the Academy Awards push every producer to push woke ideology instead of actually trying to make good films.