🚨| 🔥💣 "ARSENAL JUST BECAME A £770m CLUB. FACEBOOK, COCA-COLA, L'OREAL AND GUINNESS ALL CAME KNOCKING IN THE SAME SEASON. THIS ISN'T A FOOTBALL CLUB ANYMORE, IT'S A GLOBAL EMPIRE 😤💰🔴"
Let's put some numbers on the table that will make every rival fan genuinely uncomfortable.
Arsenal will earn up to £770 million across the 2025/26 season surpassing Manchester City's previous record of £715 million set during their treble-winning 2023/24 campaign. That puts Arsenal on course to break into the three richest clubs in the world behind only Real Madrid and Barcelona.
And the commercial side of that story is where it gets truly extraordinary.
The fair market value of Arsenal's front-of-shirt sponsorship has risen from £31.3 million in 2023 to £59.2 million in 2026 nearly doubling in three years. A partnership with Arsenal now provides sponsors with access to an affluent, global audience within the context of a high-quality, winning brand.
15 new sponsors secured. More than any other Premier League club this season. And look at who came through the door. 👇
🔸 Facebook & WhatsApp Meta's full consumer ecosystem. A digital empire partnering with a football empire.
🔸 Coca-Cola one of the five most recognisable brands on planet earth.
🔸 L'Oréal Paris the world's largest beauty company.
🔸 Guinness a global icon that has never previously partnered with a Premier League club at this level.
🔸 Paramount+ Hollywood's streaming giant expanding into football.
🔸 Deel confirmed as the new shirt sleeve partner from 2026/27, replacing Visit Rwanda with a significant financial uplift
🔸 Commercial revenue hit £263.2 million in 2024/25 up from £218.3 million the previous year. The 2025/26 figure, with 15 new partners added, will shatter that record entirely.
🔸 Arsenal earned £198.7 million in Premier League distributions alone this season the biggest domestic payout in the league's history. £75.2 million from merit payments alone.
🔸 Key renewals locked in with TCL, Konami, Persil and Athletic the foundation is solid before a single new name is counted
Here's the number that puts everything in context 👇
Arsenal's commercial revenue still trails Liverpool's £323 million there is significant room to grow. And with a Premier League title, a Champions League final, 3.09 million American viewers and World Cup players this summer the gap is closing faster than anyone expected.
Winning the Premier League attracted the sponsors. The sponsors fund the next signing. The next signing wins the next title.
The cycle is unbreakable. And it's only getting started. 🔴⚪🏆
Good morning mutuals, FT crew and Arsenal warriors.
May we be blessed abundantly in all we do today.
It's another weekend, let's do everything responsibly.
God bless us all.