Samantha J. O'Brien

Forrester Account Manager by day - Travel enthusiast - Explorer of the great outdoors - Boston sports fan - Proud cat mom

[Samantha J. O'Brien @forr_sobrien]

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[Samantha J. O'Brien @forr_sobrien]

https://t.co/pcLhNZvnAP https://t.co/lB45QoRxfV

[Samantha J. O'Brien @forr_sobrien]

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[Samantha J. O'Brien @forr_sobrien]

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[Samantha J. O'Brien @forr_sobrien]

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[Samantha J. O'Brien @forr_sobrien]

Consumer Marketing 2018 Is A Can't-Miss Event https://t.co/oK5FaYF9mN

[Samantha J. O'Brien @forr_sobrien]

Consumer Marketing 2018 Is A Can’t-Miss Event https://t.co/oK5FaYF9mN

[Samantha J. O'Brien @forr_sobrien]

Content Marketing Under #GDPR: Upheaval Paves The Way To Quality Over Quantity https://t.co/CeNZ8OXjZl

[Samantha J. O'Brien @forr_sobrien]

[BLOG] Attention marketers! It's not all bad news. Forrester Director, @varunsedov explains how content marketing will change under GDPR regulations and how your firm should measure success this year and beyond. https://t.co/CeNZ8OXjZl

[Samantha J. O'Brien @forr_sobrien]

Get back to basics. #Forrester Analyst @Thomas_Husson lays out priorities for #mobile marketers: https://t.co/gC0I4Sd0Ie @martech_today via @forrester

[Samantha J. O'Brien @forr_sobrien]

[PODCAST] Is bias affecting how you analyze and act on customer data? In this week's Forrester Podcast episode, Research Director @Srividya explains how to avoid biases when analyzing and interpreting data. Listen now! https://t.co/7iewjL6l3W

[Samantha J. O'Brien @forr_sobrien]

CX4IT - Customer Experience For IT https://t.co/ggQJKgui38

[Samantha J. O'Brien @forr_sobrien]

@cyxtera @Channel_Online @ChannelFutures @jmcbain

[Forrester @forrester]

There isn't one number or one best metric for measuring #CX. @maxieschmidt explains why viewing #NPS as the holy grail will lead to disappointment: https://t.co/FwmDYsnYmk #customerexperience

[Jeffrey Hammond @jhammond]

Forrester clients, new research w/ @johnrrymer is up: Demystifying Serverless Computing https://t.co/3gENYWrxt4

[Samantha J. O'Brien @forr_sobrien]

#Forrester Analyst @jim_nail describes how @StateFarm has successfully transformed its neighborhood-centric message from a tagline to a corporate value: https://t.co/pihoHdlzrs @Forbes #brand

[Samantha J. O'Brien @forr_sobrien]

How privacy measures, the growth of #mobile, and #brand safety have poised search #advertising for a “late-stage renaissance”: https://t.co/OMc45rfCe7 #ForresterData via @forrester

[Only In Boston @OnlyInBOS]

3 years ago tonight, Julian Edelman caught a backward pass from Tom Brady and threw a 51-yard pass to Danny Amendola for a touchdown.

The play tied the game at 28-28 and was Edelman’s first NFL pass attempt.

The Patriots won, 35-31, over the Ravens.

https://t.co/kj98EMiKqs

[Samantha J. O'Brien @forr_sobrien]

Tech titans have taken over the digital economy. In this week's #ForresterPodcast, @smulpuru explains why the likes of #Google, #Amazon, and #Alibaba have become such a dominant force: https://t.co/0UU8efUcUy via @forrester

[Samantha J. O'Brien @forr_sobrien]

Tech Titan Dominance https://t.co/0UU8efUcUy