FPumeda

Entusiasta de la IA y del Comercio Agentico. CEO at @trusteedxyz

[FPumeda @fpumeda]

@davistrazza When you ask an agent to plan a trip, they will review your loyalty points and suggest the best way to use them, if there are cheaper options without spending points. They will learn from your behavior what you value most: cost, comfort, ... and see options your preferences based

[FPumeda @fpumeda]

Pilotos que demuestren resultados, garantías, controles, salvaguardas, el humano en el centro #HITL.
Saltarse los pasos lógicos trae estás consecuencias.
#ComercioAgéntico
#AgenticCommerce

[FPumeda @fpumeda]

Los recientes rechazos de eBay y Amazon a permitir compras por agentes, lejos de interpretarse como un fracaso del comercio agentico, invitan a la reflexión acerca de toda la infraestructura pendiente de construir y validar para generar confianza en el modelo.
👇🏼

[FPumeda @fpumeda]

@DavidPawlan In the early days of AI, companies were hesitant to use it for corporate purposes. Today, many promote and encourage its adoption. Agentic commerce must learn to build trust, offer guarantees and safeguards, and mature step by step. It is a waynthat we are just beginning now.

[FPumeda @fpumeda]

@quantumspaceup I agree 🤝 Store evidence in a secure, tamper-proof format. A defined spending limit. Human approval via passkey. Agent ID linked to a user that can be verified. A record of the entire process to demonstrate that the product purchased was the one requested and price not changed.

[FPumeda @fpumeda]

@PhilipQiu5 Such reservations are logical:How do I redesign my sales and mkt strategy for agents? If an agent makes a mistake, who is held responsible? There is a need for proper guidance, effective control measures, and pilot programs that demonstrate that it actually works.

[FPumeda @fpumeda]

Los mismos miedos que existian en el inicio del #ecommerce se hacen patentes ahora en el #comercioagéntico.
¿Que ocurre con mis datos?
¿Como se va a utilizar mi tarjeta?
¿Quien se hace responsable cuando algo sale mal?
#AgenticCommerce #AIshopping https://t.co/rtVmAw8eWS

[FPumeda @fpumeda]

@omooretweets @a16z @venturetwins An entirely new industry is emerging. The "agentic economy" will transform business and relationship models across many domains. However, this is a journey to be taken one step at a time, learning from mistakes along the way. We are still in the early stages of a real B2A market.

[FPumeda @fpumeda]

@chowtato @Muse Personal agents lack maturity; they want to run before they’ve learned to walk, and as a result, they stumble by making decisions without human consent.
This is all too common in the world of AI: faster, faster, faster, we’ll think about the consequences later.

[FPumeda @fpumeda]

@telecomkh @paynopain "sin una confirmación previa punto por punto". El consumidor no recela del modelo, recela de la seguridad durante el proceso y de perder la capacidad de decision.
Es vital disponer de medidas que eviten a los agentes actuar sin consentimiento expreso del usuario.
#HITL #reglasIA

[FPumeda @fpumeda]

@Trusteedxyz What happens when a user delegates their purchasing to an #AIAgent?
At @trusteedxyz, we show you how #AgenticCommerce works and why your #ecommerce business needs to prepare.
See how an agent think and operate from product search all the way to checkout.
#AIshopping

[FPumeda @fpumeda]

¿Qué ocurre cuando el usuario delega la compra en un #agentedeIA?
Desde @trusteedxyz te mostramos como funciona el #ComercioAgéntico y por qué tu ecommerce debe prepararse para este nuevo cliente.
Como piensa y actúa un agente, desde la búsqueda del producto hasta el checkout.

[FPumeda @fpumeda]

@unujwal Agree 🤝
Adhere to the spending limit.
Verify that the price has not changed between discovery and checkout.
Ensure that a human has approved the transaction.
Keep all evidence in case of a dispute.
There is still a lot of work ahead building trust among consumers and sellers.

[FPumeda @fpumeda]

¿Qué hace un buen agente de compras cuando ninguna oferta encaja? Te avisa y se detiene.

En una simulación de Visa, el 54 % de los intentos fallidos acabó con una oferta elegida. Saber cuándo parar es parte de saber comprar.
#comercioagéntico

https://t.co/cBI0kIMKhc

[Cuy Sheffield @cuysheffield]

1/ Excited to introduce the Visa Agentic Commerce Benchmark, our first public benchmark designed by Visa Research to evaluate frontier model performance on shopping tasks.

https://t.co/2XFiTZQzf4

[FPumeda @fpumeda]

La IA no va a reemplazar a tu pasarela de pagos; va a convertirla en su socio principal.
@jas_shah repasa el estado real del #comercioagéntico en estos últimos 15 meses.
Muy buen desglose de lo que falta para que los agentes compren de verdad 👇

[Jas Shah @jas_shah]

I'm not jumping on the Agentic Commerce opinion bandwagon. Just resharing my original brain dump from last year, and telegraphing the next two deep dives I'm working on.

Feedback and input always welcome, especially on the payments orchestration for humans vs agents
@maiab @scottew @vigstar1 @John_PiazzaIV @sytaylor @Matt_Schulman1 @jeff_weinstein

[FPumeda @fpumeda]

@jas_shah @maiab Excellent analysis. I would add: building trust in the model, as well as control mechanisms for agents.
Adapting the model and marketing strategy to attract agents.
Agentic commerce is a new big industry.

[FPumeda @fpumeda]

@technocio La delegación en agentes para las compras es el siguiente paso natural del ecommerce.
Pero conviene dejar claras las pautas:
Límite de gasto.
Confirmación humana en la compra.
Verificar que el comercio es de confianza.
Verificar precios entre descubrimiento y compra.

[FPumeda @fpumeda]

@jsanjayce Respect the spending limit, seek consent for the purchase, verify that the store is trustworthy, and ensure there are no price changes between the initial discovery of the item and the checkout process.

[FPumeda @fpumeda]

@Deeplumen0922 Fully agree 🤝
Trust is key when delegating purchasing tasks.
Catalog and policies must be adapted so that they can be utilized by agents.
The merchant should be aware that the agent operates within the spending limits defined by the user and with their explicit consent.

[FPumeda @fpumeda]

@think_localogy Agentic commerce faces the same fears and uncertainties that ecommerce did in the 90s.
before, the fear was entering your credit card online; now, it’s about delegating to an agent.
Will the agent follow my instructions?
How do I prove that the user authorized the purchase?