@TaylorLagace What kind of product is best for this approach? Most of my clients are small-to-medium sized businesses and I can't justify ROI on 100 product giveaways.
@jayclouse Setting realistic expectations for the time it takes to build. We often hear about unicorn creators who scale in a matter of months. And they often reveal around-the-clock work schedules. Harder to accomplish if your biz isn't your only baby. Is what you put in what you get out?
@TaylorLagace For small businesses without a lot of budget to pay for influencer marketing campaigns with questionable ROI, it's definitely the way to go.
1. Reuse everything. Just like I wear the same jeans with a different top, I repurpose or update content I’ve already used for new audiences or platforms.