Fru | Copy addict .

Done-For-You Storytelling Email system for coaches: Get consistent $10k/mo from emails. Dm AUDIT for work.

[Fru | Copy addict . @fruserge7]

Stop being distracted.

Choose to live a focus life.

[Fru | Copy addict . @fruserge7]

To know your true value as a man.

Note all the things you can do without motivation.

[Fru | Copy addict . @fruserge7]

@CAronitpereira That's why he helped to pioneer the school system.

[ONJOLO KENYA🇰🇪 @onjolo_kenya]

Nobody tells you this about X 🗣️💰

Content = the invite.

Engagement = the conversation.

Consistency = the commitment.

Influence = the compound interest on all three.

Skip a step and you stall.

Do all four daily and you become unskippable.

Gain Everyday 🤝

[Luke Belmar 👽 @lukebelmar]

Love God and Love Others

These are the 2 greatest commandments

[Madz @heyizmadz]

People don't buy good offers.

They buy offers that sound good.

​You can have the best product in the room and lose to someone with better copy.

[MERCVRE @MercureCopy]

Big time voice note hater here.

Got one this morning that nearly finished me off.

(this turns into a Copy lesson, I’m not just venting)

It was 2 minutes long. It could just have been one sentence.

I can’t be the only one who feels a little spike of dread when that bar code shows up on WhatsApp.

Especially when it opens with the line these people ALWAYS open with…

“I’ll just send a voice note, it’s easier.”

Easier for who?

Because it sure wasn’t easier for me.

Now I’m holding my phone to my ear while this guy thinks out loud at me for 2 minutes straight.

I get everything I didn’t ask for: the “umms,” “wait, what was I saying,” long pauses, IRL distractions...

And when it finally ends, he sounds all satisfied, like he really told me something, while I’m still wondering what it is exactly he wanted to say in the first place.

And that is where this turns into a Copy lesson.

Because the voice note was easier FOR HIM, so he sent it and dumped the hard part on me.

He didn’t have to think.

I did.

He just talked.

I had to untangle what he meant.

And I know a lot of people do the same thing when they write Copy.

They write whatever is easiest to write.

They don’t trim it, they don’t sharpen it, they just sort of empty their brain onto the page and hit publish.

And every confusing sentence they leave in there does the same thing my voice note friend did…

It takes the work they couldn’t be bothered to do and dumps it on the reader.

Who, by the way, just wanted to understand something.

And now he’s got homework.

This is the one rule I care about more than any other rule in Copywriting.

I call it DNCT.

It stands for Do Not Confuse Them.

And it states that, whatever you write, your reader HAS TO get it instantly.

And he has to get it without stopping, without rereading, without thinking.

The second he has to work to get what you meant, you risk losing him.

Good Copy involves doing the opposite.

YOU take the tough part and you keep it on your plate, where it belongs.

YOU sort out your point before you write it.

YOU cut the words that were just you clearing your throat.

YOU call a cat a cat, not a “specimen of the feline species.”

YOU make it effortless to read, which is anything but effortless to pull off.

So before you hit send on anything, read it back and ask…

Did I make this easy for me, or easy for him?

[Fru | Copy addict . @fruserge7]

Work hard and pray hard God listens and answers🙌

[Bear Grylls OBE @BearGrylls]

Do everything in your power to prepare. Train like it matters. Fight like it counts. Then kneel and trust God with the outcome.

[Fru | Copy addict . @fruserge7]

@BearGrylls God's love is the greatest.

[Fru | Copy addict . @fruserge7]

@danmartell S seek to know more people.

[Fru | Copy addict . @fruserge7]

To become a copywriter.

First love the art of self expression by words.

[Fru | Copy addict . @fruserge7]

Without structure power is destructive.

[Fru | Copy addict . @fruserge7]

Winners don't know how to stop trying new ways.

[Fru | Copy addict . @fruserge7]

@KevinSzabo14 Winners don't know how to stop trying new ways.

[Fru | Copy addict . @fruserge7]

@readswithravi Read more to become more.

[Fru | Copy addict . @fruserge7]

If you're willing to fail more and learn.

Success is just a step away.

[Fru | Copy addict . @fruserge7]

@SahilBloom Reading the Bible with a heart of curiosity.

[Fru | Copy addict . @fruserge7]

@RGIII Wise men know this truth.

[Fru | Copy addict . @fruserge7]

@elonmusk @CommunityNotes Good work

[Fru | Copy addict . @fruserge7]

What makes writing unique?

The unique perspective of the individual expressing an idea makes it unique.

[Fru | Copy addict . @fruserge7]

@mindsetmachine Set the standard and live up to it.