Oscar Garza

Media guy at @GroupM. Enjoy a good conversation over a nice meal and a stiff drink.

[Oscar Garza @garza]

Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7

[Vincent Balusseau @vbalusseau]

I'm confused : everybody is talking about the death of attribution but it seems like Data Clean Rooms operated by Google, Facebook and the likes are making it possible again (with greater accuracy)... thoughts @hammer_mt @monferran @humanpropensity What am I missing ?

[Oscar Garza @garza]

Toy Story 5 is going all out. Buzz looks great.

[DCU Updates @dcuworld]

Best look at the Lex Warsuit in the set of Man of Tomorrow!

Via:@nickbeest9

[Oscar Garza @garza]

@Myles_Younger @Campbells EXACTLY

[Oscar Garza @garza]

@Campbells y'all need to revive the Pace Picante sauce commercials for the NBA finals. NEW YORK CITY!?!

[Oscar Garza @garza]

I was there. What a moment. "Everything will be party" - Lyoto Machida

[MMA History Today @MMAHistoryToday]

May23.2009

17 years ago today,

Lyoto Machida knocked out Rashad Evans to become the UFC Light Heavyweight Champion.

[Oscar Garza @garza]

@averytomascowx you're the only guy i trust. Is this any sort of legit? Thanks and gig em.

[Massimo @Rainmaker1973]

Scientists have detected a vast underwater structure spanning approximately 9,000 miles that may be driving one of the strongest El Niño events in recorded history.

Known as a Kelvin wave, this giant pulse of unusually warm water is traveling eastward beneath the surface of the equatorial Pacific. In some areas, temperatures within the current are reaching up to 13.5 degrees Fahrenheit (7.5 degrees Celsius) above normal, an exceptionally high anomaly for deep ocean waters.

Kelvin waves form when strong wind bursts push warm surface water across the Pacific from west to east. As the heat spreads, it disrupts normal ocean circulation and helps trigger El Niño conditions, a climate pattern known for reshaping weather systems worldwide.

Researchers are particularly concerned because this wave resembles the one that preceded the devastating 1997-98 super El Niño, which caused widespread flooding, severe droughts, crop failures, wildfires, and disease outbreaks globally. Historical super El Niño events have even been linked to famines that claimed tens of millions of lives.

The situation may be even more severe this time. Global ocean temperatures are already at record levels, meaning the atmosphere holds significantly more heat and moisture than in previous major El Niño years. This extra energy is likely to intensify extreme weather events, including powerful storms, heat waves, heavy rainfall, and droughts.

El Niño impacts vary by region. Some areas face catastrophic flooding while others endure prolonged drought. Marine ecosystems often suffer as warm waters reduce nutrient upwelling, collapsing fisheries and triggering widespread coral bleaching.

Scientists are closely monitoring the evolution of this enormous Kelvin wave over the coming months as it continues to develop.

[Oscar Garza @garza]

@aripap @AdtechGod Vlockup

[Oscar Garza @garza]

@Myles_Younger @Uber_Support Maybe I didn't crank it enough. I'll try again.

[Oscar Garza @garza]

@Uber_Support the skip button is unclickable. Fix your app please.

[Oscar Garza @garza]

Confidence doesn't come from being right often. It comes from being wrong often.

[Oscar Garza @garza]

@aripap Finally some recognition.

[Oscar Garza @garza]

@aripap Lol

[Oscar Garza @garza]

TIL @kaybaileyhutch and I have the same birthday

[Oscar Garza @garza]

@airgups23 @BradAT They're tied for 1st.

[Oscar Garza @garza]

@BradAT @douglauretano Not on my team ;)

[Oscar Garza @garza]

@aripap @marketecturetv Verizon or Oracle. Less serious, Baskin Robins

[Oscar Garza @garza]

@douglauretano @BradAT Exactly. Parts of the ecosystem are irrevocably busted. Most buyers don't get to the granularity you're talking about because they were never taught. Most buyers are taught how to set up and run campaigns without understanding the "atomic" level of the craft.

[Oscar Garza @garza]

@adamheimlich @Myles_Younger A hypothesis that can be disproven with evidence. But instead of seeking contradictory evidence the client sets are being led by sales people for "right ad, right person, right time". At least for now (the last 20 years) that's been incredibly inefficient. Sorry. Just havin a day

[Oscar Garza @garza]

I think our industry over thinks advertising. We spend a ton of time, money, and resources optimizing to the minute. Weight in reach matters. Measurable audience penetration matters. Advertising takes time. We've all lost patience because of the promises of bidded media.

[Oscar Garza @garza]

@Myles_Younger You're probably in the best position to answer this. Why do we still think this way? Why does 90% of the industry still seek this? Why don't clients put a stop to it?