George Sylvain

Co-founder @socialps | Occasional Ecommerce advisor | Former VP Marketing @fellowproducts

[Benjamin Lotan 🦑 @benjaminlotan]

🤘We're launching a new thing --> https://t.co/cG9L0TqZda

📸🖨️Photo printing API for agents!

Great products from @socialps + super-easy integration.

I first built this for our team/agents to use internally, but we decided to make it public. Let me know what you think.

[Sharad Thaper @sharadthaper]

It's not enough to generate 20% to 30% of your total revenue from email.

The % of email revenue is not a true reflection of performance and customer retention.

Better goals to focus on:

1. Reducing the one-time customer segment
2. Increasing 30-day and 60-day LTV
4. Increasing 2nd order AOV
5. Decreasing average time between orders
6. Increasing accumulated gross margin per customer

[Alex @heyitsalexP]

"My Meta Ads aren't working."

Unfortunately it could be your...

Product
Pricing
Offer
Account Structure
Daily Budget
Ad Creative
Website
KPIs

Want to know how I narrow it down to find out what the problem is?

[jacob sappington @jsappington]

We have had a couple of clients who are getting tens of thousands of spam profiles added to their email list through the Shopify integration.

Every single profile has entirely empty profile data, any Shopify experts know how this is happening?

Example profile below

[George Sylvain @geosylv]

I wonder if Shopify gonna buy the Las Vegas sphere to showcase their Status Page saying we broke checkouts for everyone... maybe a live map of how much money isn't being made?

[kitze the 🐐 @thekitze]

I asked gippity to make an image of a person making coffee and progressively make it more complex

[Taylor 🍕 @TaylorSicard]

This is not what anyone expected.

[Taylor 🍕 @TaylorSicard]

There is currently a storefront issue impacting a lot of Shopify stores (your website doesn’t load and it shows an error message).

Lower ad spend and don’t send marketing emails until this is resolved.

[John Chao @johnychao314]

🙌 Our first #Shopifyflow template: schedule and generate reports is live @Shopify and @ShopifyPlus merchants can now schedule performance metrics, top product cross-sell, and monthly benchmarks in their inbox for free. Thanks to @thenuschke for your help!
#makedataeasy @treslco

[John Chao @johnychao314]

We've been working with @geosylv for a year now and he's been a fantastic asset to our team, insanely helpful and resourceful. FYI, he used to run everything marketing at @FellowProducts

When someone that good puts down #bfcm tips, you should pay attention.

Tip #1 Test your Holiday Ad Creative Now

[George Sylvain @geosylv]

Here's what I am working on to get ready for BFCM for my brands. There are some pretty important steps you can take now to prepare. 😅

I recommend running (even the free) reports from @treslco to understand the repeat behavior from last year's BFCM.

https://t.co/oicsz0dZXA

[John Chao @johnychao314]

With Halloween and the anticipation of Black Friday, October is a pivotal month for marketers. 📷📷
At Tresl Segments @treslco , we’ve analyzed 300K+ orders and $28M in sales from last October to give you the best dates & top performing campaigns.
#marketingcalendar
#DataDriven

keep reading..

[Will Stancil @whstancil]

Less than a year ago Twitter was the best source of on-the-ground reports during a disaster. Now searching for anything related to Hilary just produces an incomprehensible pile of fake videos and claims, all laundered to the top of search results with meaningless blue checks

[George Sylvain @geosylv]

Very nice example of using GPT-4 in a truly practical way that makes certain work easier. More of this please.

[John Chao @johnychao314]

Sometimes it's hard to know how to construct your filter logic or which filters to use. But almost everyone can describe what you want:

Prompt: find first time customers from May

[John Chao @johnychao314]

At https://t.co/EaZkH8jO2W, we've been working on GPT-4 integration for a few months now, and we're excited to announce that we've launched #FilterGPT—ChatGPT for customer segmentation using natural language.
Read on to see some examples.

#shopifyai
#treslsegments

[Melissa C. Lott, PhD @mclott]

Thank you to @Sen_JoeManchin, @SenJohnBarrasso, @EnergyDems, and @EnergyGOP for inviting me to speak on the critical topic of electric reliability in the United States. A recap of my testimony is available here and on our website. https://t.co/ciqWN8xJwJ

[Mike Newton @thetealetter]

Matcha or Green Milk: Austin Edition

I've had enough of drinking bad matcha lattes.

I'm going to rate every latte I have in town and report whether it's a true matcha latte or just green milk.

[George Sylvain @geosylv]

Sat through a few PR pitches this week for a brand I am consulting on. Genuinely cannot understand what is going on in any of them. It feels like a competition to say the least in the most words.

[Mike Newton @thetealetter]

PKM friends, are you doing task management/project execution as well as notetaking in the same spot?

I keep trying to shoehorn both into the same tool and I'm wondering whether it's a source of considerable friction in my system.

Paging: @ungatedcreative @cortexfutura @NormanChella @TfTHacker

[George Sylvain @geosylv]

@thetealetter @ungatedcreative @cortexfutura I feel left out since I don’t know what PKM is 😂