Gerard Boucher

Founder of #NYC digital agency @boucherco. Tweets about #Marketing, #SocialMedia, #SEO, #Tech & sometimes other random thoughts.

[Gerard Boucher @gerardboucher]

Very proud of our client @MTSLogistics for their hard work and dedication to raising over $50,000 for autism awareness. @boucherco was proud to help sponsor the event.

https://t.co/ON53EnBqKs

[Gerard Boucher @gerardboucher]

RIP to this wonderful patriot and statesman. https://t.co/GWpgCaGA9l

[Gerard Boucher @gerardboucher]

A must-read on Silicon Valley & the 21st-century spy game:
https://t.co/3oAMzH5sKz

[Gerard Boucher @gerardboucher]

Interesting take on why recent @facebook algorithm changes mean canvas ads could take a larger role in brands' reach strategy:
https://t.co/I7kvjciQZG

[Gerard Boucher @gerardboucher]

.@twitter's 280-character limit is not being fully-utilized. Not surprising, given that they are marketing themselves as a current events/news platform. People are used to 180-characters. Maybe they will change the limit again...

https://t.co/bBdyaxMZzv

[Gerard Boucher @gerardboucher]

Good read on the market for fake social media followers. Glad to see focus on this by @nytimes. Never buy followers, rather build them through targeted campaigns.
https://t.co/wQ1KLDtlmR

[Gerard Boucher @gerardboucher]

Our @boucherco clients have had great success w/Amazon ads - a high ROI, simple targeting, and increased sales volume. So, it's no surprise that their ad business is growing rapidly:

https://t.co/0CJaSJb6lG

[Gerard Boucher @gerardboucher]

.@Facebook is preparing for more changes that may attract video advertisers. Good read for anyone interested in or currently advertising on there:

https://t.co/cfaRGOsBNe

[Gerard Boucher @gerardboucher]

@MattGrantM @Delta Time to fly @JetBlue again!

[Gerard Boucher @gerardboucher]

@MTSLogistics So proud of our @boucherco client @MTSLogistics for #givingback to autism awareness thru their Bike Tour. #GoSpectrumBlue

[Gerard Boucher @gerardboucher]

@MTSLogistics So proud of our @boucherco client @MTSLogistics for #givingback to autism awareness thru their Bike Tour. #GoSpectrumBlue

[Gerard Boucher @gerardboucher]

Alphabet Chairman @ericschmidt makes case that AI good for society & will adapt like Industrial Revolution:

https://t.co/Sv7RH8qk4y

[Gerard Boucher @gerardboucher]

Good insight from @ThinkwithGoogle: Gen Z is Mobile First, Brand Savvy, and Ready to Spend. Very true! See more:

https://t.co/1sC36hVLiq

[Gerard Boucher @gerardboucher]

Good @nytimes piece on Chase retooling their #advertising strategy & seeing similar results. Programmatic ads work:

https://t.co/P1mGwJyTe1

[Gerard Boucher @gerardboucher]

Avoid the noise, for now. Great new blog post from @boucherco team on why #Snapchat is no threat to #Facebook.

https://t.co/PhgHiEgNwH

[Gerard Boucher @gerardboucher]

Too early to tell what implications are, but likely: less precise planning for small businesses & use of "best guess" planning. (3/3)

[Gerard Boucher @gerardboucher]

It seems that smaller businesses with lower budgets or little to no steady ad spend with Google will not see full search volume data. (2/3)

[Gerard Boucher @gerardboucher]

.@Google makes changes to @Adwords Keyword Planner, with long-term implications for SEM and SEO campaigns for smaller advertisers. (1/3)

[Gerard Boucher @gerardboucher]

.@Facebook rolling out a new look for Pages. @boucherco clients have it, will likely go to many more over next week.

[Gerard Boucher @gerardboucher]

Great to be on-site with our client Silver Stars Fitness. Stay fit @boucherco team.