Francesco

Father of 3. Paid Ads Expert. CTO @ growing I teach you how to make ads work ⬇️⬇️⬇️⬇️

[Francesco @giftedio]

I love these things, it's free lead gen tool for my consultancy business https://t.co/taeNbzkTut.

Already got at least 4 clients telling me "Claude told me this...." and then they pay me to fix the mess it made.

Keep making "AI CMOs" please.

[Michel Lieben @MichLieben]

Our Head of Growth runs $300K+/mo in paid ads without opening a single ad manager. Three platforms, one terminal, 12 custom Claude Code skills.

200+ hours of work off real client campaigns. Some clearing 4X ROAS on $1M+ spent. 40+ strategy files, 39 Python scripts hitting the platforms directly.

My bet: the agency that codes its ad-ops owns the margin everyone else burns in clicks.

The whole thing is 4 Claude Code skills:

> /linkedin-ads (15 strategy files, 14 scripts): full-funnel framework with audience-sizing rules, 6 campaign structure models, ABM 1:1/1:few/1:many playbook, 35-item audit checklist, creative by awareness stage. Scripts pull demographics across job function, seniority, company size, industry, country.

> /meta-ads (16 strategy files, 12 scripts): the Meta Ads Operating System, Creative Cadence OS, Pixel + CAPI setup, ABO to CBO to Advantage+ progression, creative fatigue detection. Scripts handle full creative-copy extraction across link, video, carousel, dynamic formats.

> /google-ads (9 strategy files, 13 scripts): the intent ladder, account structure split by intent, Phrase/Exact then Broad keyword progression, Performance Max guardrails, search-terms wasted-spend finder.

> /onboarding: 5-minute interactive setup. Walks credentials platform by platform, tests connections.

Underneath all three sits the foundations layer: the 5-Stage Demand Engine (replaces TOFU/MOFU/BOFU), budget allocation by stage and channel, voice-of-customer copy framework, scaling quadrant, optimization signals split between leading and lagging.

On each platform, one job at a time:

> Google: pulls 30-day search terms, queues every query that spent money with zero conversions as a negative once you approve, audits quality scores in the same loop.

> Meta: click-through fatigue watch across every live ad. Audience oversaturation flag.

> LinkedIn: 35-item account audit, then demographics on the top campaign. The job titles and company sizes that convert.

Read-only until the diff matches what Ivan would've done by hand. Then negatives, then fatigue, then bids.

Weekly pass: Ivan runs the zero-conversion sweep on Google, then the fatigue check on Meta, then pacing. Diff against last week's run.

Comment "ads" under the article and we'll send the repo. Must be following.

[Francesco @giftedio]

This is a fantastic answer. Media buying should be treated as a living part of the business not some appendix that get outsourced to an agency. Agencies will just do some unnecessary operations on the account to justify their fee trying to keep you in the dark as long as possible

[MarketingOperators @M__Operators]

.@andrewjfaris gave us the definitive answer to the age-old question: agency or in-house?

“What you should do is get the smartest people doing the smartest things on behalf of your business at a price that makes sense for your business.”

With one caveat …

<$50k/mo on Meta?
Manage it yourself. You’ll learn a ton + dodge crappy agencies.

>$50k/mo on Meta?
Find the smartest person (agency OR in-house) and hire them.

[Francesco @giftedio]

In the western world the correct value is 32-42, while I think that a man can be 45-46 and not have any particular issue.

Historically there's a -10 factor to take in account (40-10, 50-10) and the average fitness level is high.

[Marco Castelli @macastel3]

Best period of life to have kids:

28-32 yes old (+\- 1 yr)

Too early or too late not ideal

[Francesco @giftedio]

@macastel3 I'd say up until lower 40s it's fine, as long as the lifestyle is compatible. (I had my 3rd at 41).

[Francesco @giftedio]

The Indigo color is the death of the web

[Francesco @giftedio]

@wickedguro That's fantastic, keep it up. Even if trials the cost per acquisition is amazing.

[Francesco @giftedio]

@mfts0 @wickedguro This is at least inaccurate, the opposite is true if at all. Never heard or saw any honeymoon phase in 20 years of Google Ads.

[Francesco @giftedio]

@valsopi You're working for ChatGPT/Claude visibility that has a fantastic CR. Keep doing that.

[Francesco @giftedio]

@tibo_maker then you were working with the wrong experts. Pmax are fantastic for certain type of products, certain parts of the funnel and require very good assets. But the best account I'm running need a mix of search and Pmax.
But I have to agree with you, it's the inevitable future.

[Francesco @giftedio]

No comments needed.

[Francesco @giftedio]

@dvassallo @aledeniz it's a very nice snapshot of post-war Italy (and a super good song). Celentano is probably the most famous italian singer abroad!

[Francesco @giftedio]

@valsopi @BlogmakerApp I get it and not arguing here ;) I'm happy to connect to discuss this further. Cheering for you!

[Francesco @giftedio]

@dvassallo @aledeniz crash course:
https://t.co/t1PjeJzzmy
https://t.co/QKkS7Pa93I
https://t.co/YqSYNDBigb
https://t.co/pD2x9AEUWM
https://t.co/WXDhXIEPe8
https://t.co/6O8WVGDMDx

[Francesco @giftedio]

@valsopi @BlogmakerApp sell the outcome. show me why Blogmaker is the best to get mentioned by ChatGPT and why the carpenter will get leads if their content is within your tool. You get the gist?

[Francesco @giftedio]

@valsopi @BlogmakerApp well, they don't need the devops part, but they can create their own apps/dashboards/cms. Not saying they're production ready but they don't care, there's no SOC2 or whatever. But the main feedback is the persona you're targeting.

[Francesco @giftedio]

@rpiip anyway, screw the AN and manual placements until the day Zuck will take this from us

[Francesco @giftedio]

@valsopi @BlogmakerApp niching down is a fantastic way to express the value of the product. Content marketers are cheap and a shrinking category that vibe codes their own tools nowadays.

[Francesco @giftedio]

@valsopi @BlogmakerApp I get it Val but carpenters are writing their own content now, believe it or not. And they have money to invest, always hungry for leads. If you allow me a suggestion from my experience building something similar...

[Francesco @giftedio]

@rpiip ah well, they're super buggy. it's getting worse every day. I'm curious if there's a correlation with product/locations for these kind of bugs?

[Francesco @giftedio]

@rpiip I don't know, sounds like LPV or Link Clicks campaigns. Or maybe low value product? But I'm with you, for serious campaigns I still turn it off manually. If the client sees that might think I went crazy or put my super junior guy on it.