Daniel

co-founder & ceo @tolthq | backed by @LAUNCH

[Daniel @gjdaniel99]

@grupchev @andrejsshell assisting

[Damjan @grupchev]

2 up front

[Daniel @gjdaniel99]

We’ve been quietly building out the messaging side of affiliate programs inside @ToltHQ.

Most teams think it’s just tracking links and payouts. But a big part of it is just communication.

We built out a full messaging hub so teams don’t have to duct tape this together anymore:

- automated emails to partners
- customize everything end to end
- enable or disable flows anytime
- auto-translate emails with AI based on partner location
- send daily, weekly, or monthly newsletters
- notify partners about changes (commission updates, new resources, etc.)
- in-app notifications directly inside the partner portal (chat bubble / popovers)

It’s one of those features that doesn’t look flashy from the outside, but once it’s set up, it runs in the background and saves a lot of manual work.

Probably one of the most underrated parts of running a program.

[Daniel @gjdaniel99]

@aribk24 It just comes down to who has the better UI/UX. At the end, both are powered by https://t.co/m9NFHDOtWP

[Daniel @gjdaniel99]

Our competitor just got acquired for over $150M and we're celebrating like it's us! 🚀

One thing I've seen is that when a tech company gets acquired, and its founders leave, it's usually a downturn for the customers. Why?
Because without a founder, the mission disappears.

Don't get me wrong, the PartnerStack team did a great job, and congrats on the life-changing exit.

But at @ToltHQ, we use competitor acquisitions like this as pure motivation to keep providing the best possible experience for our current and potential customers.

Although I wouldn't mind a $150M acquisition myself 🤷‍♂️

[Daniel @gjdaniel99]

@ToltHQ Real example you can try today:

“Show me affiliates over $10k recurring revenue whose MRR dropped >40% last month. Rank by lost revenue and draft win-back offers with 35% commission bumps.”

Claude pulls live @ToltHQ data and delivers everything in seconds.

[Daniel @gjdaniel99]

Your entire SaaS affiliate program now lives inside Claude ⚡

@ToltHQ is the first affiliate platform with native MCP.

Stats, LTV, partner performance, risk detection — all in one conversation.

Talk to your AI like it's your full-time affiliate manager.

[Daniel @gjdaniel99]

Ready to turn your affiliate program into an AI growth engine?
https://t.co/94OSTl56uK

[Daniel @gjdaniel99]

We just killed every traditional affiliate platform overnight ☠️

@ToltHQ is the first with native MCP.

Your entire SaaS affiliate program, commissions, LTV, fraud signals, and top performers are now live inside Claude, ChatGPT, or Gemini.

No CSV exports. No manual reports.
Just talk to your AI like it’s your full-time affiliate manager 🤖

[Daniel @gjdaniel99]

Rewardful and FirstPromoter are solid for basic tracking.

But if you want your affiliate program to feel like 2026 instead of 2024… @ToltHQ MCP is the leap.

We kept what you love (15-minute setup, zero payout fees, Stripe/Paddle/Chargebee sync) and added the AI layer no one else has.

[Daniel @gjdaniel99]

Recently celebrated our birthdays, mine and @_valentin's. We’re a day apart.

Did it in Bangkok this year with some of the crew and a very serious cheesecake situation.

Always good being around the people you build with.

[Daniel @gjdaniel99]

We just helped startups move $66.7M out of Mark Zuckerberg's pocket and into the hands of real people.

Everyone complains that "CAC is up" and "ads are too expensive." Meanwhile, our customers just quietly generated $290M+ in revenue... without paying a cent to Meta or Google.

2025 was the year partner-led growth stopped being a "nice to have" and became the survival kit for modern startups.

The data proves the shift is happening:

💸 $66.7M paid out directly to creators, affiliates, and partners
🚀 $290M+ in revenue generated from those partnerships
🔥 $34.1M processed in a single month (Nov)

That is $66.7M that didn't go to big tech. It went to partners who actually drive results.

If you aren't building a partner program in 2026, you are voluntarily paying a "customer acquisition tax."

Stop renting your traffic. Own it.

Let's see what 2026 brings.

[Daniel @gjdaniel99]

I told our new hire @andrejsshell to make something cool and useful as his first task.

He came back with a search experience better than Stripe's 🦄

[Tolt - Affiliate Marketing Software @ToltHQ]

The new search is live in Tolt.

Jump straight to partners, customers, payouts, transactions, or settings without clicking through the app.

Quick actions included. Invite a partner, add a teammate, or move around the app faster.

Check it out on https://t.co/ggWx7L3LZd

[Daniel @gjdaniel99]

@andrejsshell 🚀🚀🚀

[Daniel @gjdaniel99]

Today’s a good day for partner programs that want to run smoother.

@Andrejsshell joined us as a Product Engineer, and Nikola as Account Executive. One focused on helping teams get value faster. One focused on building the product they rely on.

Glad to have both of them in the room.

[Daniel @gjdaniel99]

Empire on Slack… affiliate program on @ToltHQ. Seems fair 😌 👀

[Marc Benioff @Benioff]

For years @MrBeast has secretly run his empire on @SlackHQ.
The secret is now out—sorry, Jimmy! ❤️

[Daniel @gjdaniel99]

We��ve been so locked in building that we forgot to share this one.

You can now block commissions from paid social ads. Protect your branded keywords!

More like this coming.

[Tolt - Affiliate Marketing Software @ToltHQ]

🔥 Pro tip: stop partners from earning commission on ads

If your partners run paid social ads, you already know how messy it can get. You can block commissions from social media ads on Tolt.

No rewards for your partners from Meta, Google, YouTube, X, or LinkedIn unless you want it. Keeps things fair, saves money, and avoids headaches.

Start your program here: https://t.co/Qpffe3bQrw