DISTRIBUTION SQUADS ARE COMING!
THIS one is for anyone who BELIEVES that
great BUILDERS + great PRODUCTS + great SUPPORTERS
deserve to win even if they don't have millions to spend on ads.
Launching the first ever Distribution Squad Campaign - stop paying random influencers - reward creators who actually believe in you and what you build.
https://t.co/cLGtVUNe3Q
This series was inspired by my son, Playing chess with him made me think there are sometimes strategies adn tactics that go beyond just chess / games and aplly to life/ work too
The obvious GTM move often only gets you a draw. An 1895 chess puzzle shows why.
White to move and win.
Almost everyone promotes the pawn to a queen here. It's a draw.
The winning move is smaller. Watch to the end.
(Saavedra, 1895)
A creator token on day zero gets one spike and then nothing.
A token after the character shows creator audience fit gets something better: people who already watch every clip.
Writing up the model, with the honest numbers, tomorrow.
@carlosjmelgar
DISTRIBUTION SQUADS ARE COMING!
THIS one is for anyone who BELIEVES that
great BUILDERS + great PRODUCTS + great SUPPORTERS
deserve to win even if they don't have millions to spend on ads.
Launching the first ever Distribution Squad Campaign - stop paying random influencers - reward creators who actually believe in you and what you build.
https://t.co/cLGtVUNe3Q
the evolution of influence
agencies โ influencers โ KOLs โ creators โ AI creators โ believers
every stage paid people to talk about your product. only the last one gets paid when you actually win
@alexmonrealx@TrybeUGC 100%, creators need to accept this is a market - its the invisible hand of the market who set prices, and as creator campaigns takes a great piece of growth budget, competition grows and rates adjust