Gary Raucher

Netherlands-based, global brand builder. Co-founder of Big M Marketing, helping transform little m marketing into Big M Marketing.

[Big M Marketing @ThinkBigM]

Last week saw @PhilipMorrisUK launch their new campaign to get us to stop smoking. But can Big Tobacco and specifically @InsidePMI credibly lead the charge to give up smoking? Read our thoughts ... https://t.co/kudzspdhwP #smokefree #quitsmoking #brand #marketing #brandpurpose

[Gary Raucher @graucher]

Another great article from @markritson in @MarketingWeekEd Marketers are clueless about media effectiveness – here’s the proof. https://t.co/IjIuWXvPHh

[Gary Raucher @graucher]

Smart approach from @Unilever on testing new Marketing technologies, but without losing sight of their core brand strategies. Via @MarketingWeekEd https://t.co/1vMm1eFmGb

[Gary Raucher @graucher]

The key to getting great results is the same whether you have all the marketing resource in the world, or hardly any at all. https://t.co/9F1UtIDpFD

[Gary Raucher @graucher]

I've always been a fan of @markritson , but his latest article for @MarketingWeekEd may be his best yet. Developing a clear Brand Strategy is not rocket science, and yet so many Marketers fail to do so because they don't focus on what matters. #Marketing https://t.co/iLouPHgp7x

[Gary Raucher @graucher]

Happy to contribute to the @bookingcom thought leadership program with my views on Marketing With a Limited Budget. #Marketing https://t.co/ZVHfYTjSK2

[Big M Marketing @ThinkBigM]

At this time of year, it’s natural to be thinking about what we want to do differently. And for Marketers, the urge to reinvent may be even greater. But a Marketing resolution actually worth keeping, might not be to change too much. Here's why: https://t.co/5tCcoXLaBs #marketing

[Big M Marketing @ThinkBigM]

You might have a great company story to tell. But don’t just say something, do something. Here’s why every leader should take their shirt off and dance. https://t.co/KURzipBFUB #leadership #storytelling #brand

[Gary Raucher @graucher]

One of the keys to building your brand externally, is to ensure it lives internally. https://t.co/LIUhg5jmzN

[Big M Marketing @ThinkBigM]

It’s amazing how many companies invest significantly in building their brand externally and yet expect their brand to come alive internally as if by magic. Here's why successful companies build their brand from within. https://t.co/UwbyfbzQL3 #Brand #EmployeeEngagement

[Gary Raucher @graucher]

Really proud to have another great client who believes in the power of brand-led storytelling https://t.co/7aOJ9s0ls2

[Big M Marketing @ThinkBigM]

We really enjoyed working with the super-charged @BasicFitNL team to help them craft their company story #storytelling #brand

[Gary Raucher @graucher]

In the latest hidden camera campaign from @BurgerKing, "Bullying Jr." combines humor with a very serious message https://t.co/higowSEOJg

[Gary Raucher @graucher]

Spreadsheet jockeys don't understand "branding foreplay" via @markritson @Marketingweek https://t.co/ssLplDz1Bb

[Gary Raucher @graucher]

It's hard to believe it's been a year since we started Big M @ThinkBigM Here are some of the things we've learned along the way https://t.co/qC9WZJDQei

[Big M Marketing @ThinkBigM]

What we've learned in the first year of having our own business. #startup #marketing https://t.co/LqFOdd0lFa

[Gary Raucher @graucher]

Hopefully the newly announced advisory board will help bring focus back to the @Cannes_Lions https://t.co/ykmJWAFZiA

[Big M Marketing @ThinkBigM]

From Cannes to the Isle of Man - is it time to refocus the annual festival of creativity? #CannesLions https://t.co/8JwIxXgOpp

[Big M Marketing @ThinkBigM]

Today is my birthday. Thanks @HEMA for the free cake. #hematompouce #marketing https://t.co/qA1YJtRaTP

[Big M Marketing @ThinkBigM]

You’re in marketing, but do you actually do Marketing? #Marketing
https://t.co/hpkwYveUM8

[Gary Raucher @graucher]

Neil Dawson @ClarenceBeaks shares our journey to create @Cannes_Lions Grand Prix winner Carousel via @LBBOnline https://t.co/Ufvg0jdHOo

[Gary Raucher @graucher]

Ten Steps To Marketing Effectiveness via @EffWorks https://t.co/RW9GRv9A6h

[Gary Raucher @graucher]

Good questions to ask, but part of the CMO's role is to ensure that his/her CEO gets the most out of Marketing! https://t.co/cIHAsdN36U

[Kimberly Whitler @KimWhitler]

Does your CEO get the most out of marketing? @DardenMBA @CEO_MAG @TheCMOclub https://t.co/CxjbCvMD7W

[Gary Raucher @graucher]

Excited that @e_schootstra has joined our @ThinkBigM team! https://t.co/rh9TdogICb

[Big M Marketing @ThinkBigM]

Welcome @e_schootstra! We are very happy you have joined the @ThinkBigM team.