Gray Twombly

I help simply funnels for experts who sell things online.

[Gray Twombly @gray_twombly]

In 2016 I left my job on a $200 million yacht to start a business cooking dog food in a shower in Panama.

…and I became an unintentional record-breaker. 🍾

To see if the Panamanian market would like a ‘chef-cooked natural pet food’, we built a test kitchen in a 50 sqft maid’s quarters in Panama City, which cost just $300/month in rent.

The Panamanian version of the USDA declared it the smallest manufacturing facility they had ever certified! 🙌

Our burners were in a tiny shower.

It consistently used to exceed 100 degrees.

It was a very scrappy operation (at best).

But hey, it took us to our first 50 customers and proved our idea.

From spending less than $15k to prove our MVP, we grew our business into a seven-figure company.

If you’re going to make it in your industry, you have to get gritty at times.

That’s my startup story – what’s yours? 👇

[Gray Twombly @gray_twombly]

@hilbertspaess Good for your bro, that takes balls to write this message. Thank you.

[Gray Twombly @gray_twombly]

@deepaksharmaco Damn good idea, I can see you hosting that.

[Gray Twombly @gray_twombly]

@CarlWeische How do we feel about advertorials for high ticket lead gen?

[Gray Twombly @gray_twombly]

@brillaas Funnel

[Gray Twombly @gray_twombly]

@danielfazio Full time job. My assistant and I are battling this out weekly 😂
I signup for cool ai tools, only 10-20% stick

[Gray Twombly @gray_twombly]

@IAmAlenSultanic @jasonmaulucci_ This is why you’re the 🐐 @IAmAlenSultanic

[Alen Sultanic @IAmAlenSultanic]

Ehh, not quite as it seems.

Probably does very well on the front end, and not so great on the back end, and without the back end, making that offer scale on paid is very very hard.

Reasons being:

1. The ratio of something for nothing is too high, $17 to make $500-$2,000, and the first transactional thought being "money", not growth or getting better.

2. The "kit": every time we sold kits, we had someone who wanted to put it together themselves and, again, not learn or grow.

3. Pay nothing; this generates a massively risk-averse customer. If they're massively risk-averse on the front end, they'll be even more so massively risk-averse on the back end.

4. Working apps, already built; this tells them they have to do nothing. Again, no expansion of energy beyond $17 from the customer; why do anything else?

This is why often, you'll see boring-ass offers on the front end that make you go "no way this is working", making millions on the back end.

[Gray Twombly @gray_twombly]

@nicktheriot_ Great setup

[Gray Twombly @gray_twombly]

@linkedin_legend Hahaha so true

[Gray Twombly @gray_twombly]

@deepaksharmaco Saying no is way harder than saying yes

[Gray Twombly @gray_twombly]

@deepaksharmaco This is awesome

[Gray Twombly @gray_twombly]

@alexpagepilot Page

[Gray Twombly @gray_twombly]

@thePhilRivers Si señor 🙌

[Gray Twombly @gray_twombly]

@thePhilRivers Amen

[Gray Twombly @gray_twombly]

@ig_claims AI

[Gray Twombly @gray_twombly]

@samtwtss Holy shit

[Gray Twombly @gray_twombly]

@JurrianEerden @EcomKostnchko_ Hahaha

[Gray Twombly @gray_twombly]

@CTtheDisrupter Mining gold out there in the streets

[Gray Twombly @gray_twombly]

Like this if it hit home.
Comment with the clearest headline you've ever written.

[Gray Twombly @gray_twombly]

Every underperforming funnel I audit has one thing in common.
Copy that's trying to be clever instead of clear.
You've got seconds to grab attention.
Don't waste them on being cute.

[Gray Twombly @gray_twombly]

Stop trying to impress people with your copy.
Start helping them understand if you can solve their problem.
That's what converts.