Greg Althoff ¬‿¬

Art Director and Designer.

[Greg Althoff ¬‿¬ @gregalthoff]

Thrilled to share that the new Boardriders flagship store in Waikīkī Beach is now open — and my designs are on the shelves! 🌊 🌴

As part of the first licensing deal following the brands’ restructuring under Authentic Brands Group, I was brought on to design the debut capsule collection of T-shirts for these iconic surf labels (Quiksilver, Billabong, Roxy, Volcom, and RVCA) in Hawaiʻi.

This launch collection reintroduces the brands to Waikīkī with graphics that thoughtfully blend legacy logos, local surf culture, and a modern visual language — created for today’s travelers and everyday surfers alike. The apparel serves as a storytelling platform, helping re-establish Waikīkī Beach as a contemporary global surf destination while honoring its deep heritage as the birthplace of modern surfing.

The 7,000+ sq ft flagship sits steps from the Duke Kahanamoku statue (in the Pualeilani Atrium Shops at the Hyatt Regency), and it’s already buzzing with that authentic island energy. Huge thanks to the teams at BR Japan and Authentic for the opportunity to contribute to this meaningful relaunch.

If you’re in Oahu, swing by and check out the collection in person — or tag a fellow surfer who needs to see this comeback!

Aloha and stoked to be part of bringing these brands back home. 🤙

[Greg Althoff ¬‿¬ @gregalthoff]

@JcalDoesIt @slotto9

[Greg Althoff ¬‿¬ @gregalthoff]

@TheMillennial86 @LakeShowYo Game on.

It’s what the fans actually want.

[Greg Althoff ¬‿¬ @gregalthoff]

@julitolopez at 720p.

Because games don't get broadcasted at anything higher still in 2026.

[Herd w/Colin Cowherd @TheHerd]

"It's gotten to a breaking point... Every night the Thunder play, the next morning the number one storyline is either Wembanyama or the FLOPPING Thunder."

@jasonrmcintyre thinks the NBA needs to step in to prevent more foul baiting from SGA & the Thunder

[Greg Althoff ¬‿¬ @gregalthoff]

@NBAMemes This.

This is why people don't hate Kobe.

[Greg Althoff ¬‿¬ @gregalthoff]

@JuS1aWeSoMeGuY @Crusafikshun @HaterReport after he twisted his body, mid shot, trying to draw the foul. Nothing natural about this.

[Greg Althoff ¬‿¬ @gregalthoff]

@Crusafikshun @HaterReport Also, why is the ref, from behind calling this foul 😂?

He can't see anything, except Shai twisting in mid-air towards the defender, trying desperately to draw a foul.

[Greg Althoff ¬‿¬ @gregalthoff]

@HaterReport NOT A NATURAL SHOOTING MOTION:

Shai literally twisted his body toward the defender, and held the ball in the air waiting to even shoot, trying to draw contact, and lastly putting his twisted legs towards the defender way out beyond a normal landing path from a jump shot.

[Greg Althoff ¬‿¬ @gregalthoff]

@BenGeskin So you paid $3,000 just for this experience?

[Greg Althoff ¬‿¬ @gregalthoff]

@janewells All the way here up in Waimea

[Greg Althoff ¬‿¬ @gregalthoff]

@start2smile Yes - biggest ever felt in Waimea

[Greg Althoff ¬‿¬ @gregalthoff]

@BrickCenter_ @Underdog @slotto9 😂😂

[Greg Althoff ¬‿¬ @gregalthoff]

@Sosavelli @FirstTake @stephenasmith No. Spurs played with a ferocious defense. And it took 2OT’s to finally break the Thunder.

They played “terrible” because they were beaten defensively and not given easy looks or the ability to draw ticky-tack fouls.

[Greg Althoff ¬‿¬ @gregalthoff]

@Based_Logics @PolymarketHoops Exactly.

[Greg Althoff ¬‿¬ @gregalthoff]

@PolymarketHoops ESPN purposely stole the news to get credit and take it away from Amazon..

Shady move.

[Greg Althoff ¬‿¬ @gregalthoff]

@wholyv Those batteries last 4 hours .. but I agree it will all be robots soon once they get those batteries at a higher clip.

[Greg Althoff ¬‿¬ @gregalthoff]

@ohnohedidnt24 It's not Shams, it's ESPN taking a dig at being a sports network over Amazon.

Dirty as usual.

[Greg Althoff ¬‿¬ @gregalthoff]

@sammi10x_ @EthanDriskill Funny joke.

[Greg Althoff ¬‿¬ @gregalthoff]

@TheDunkCentral We can all thank this genius …

[Greg Althoff ¬‿¬ @gregalthoff]

@Finestkraft @LukeADesign That’s like saying a phone was never for photos because it started as a phone.