Posting on X as a new account is basically shouting into an empty room.
What’s worked for you guys consistently?
My take: The problem is
No audience → low initial engagement → lower algorithmic push → even less distribution.
I don't think there's a secret hack around it.
You just have to do everything.
Quote tweet. Reply to big accounts. Shitpost. Share ideas. Post useful stuff. Start conversations. Experiment with formats.
Some posts will get 12 impressions.
Some will randomly take off.
You just have to keep showing up until the room isn't empty anymore and hey, you can always like your own posts :)
Marketers spend hours finding winning brand content.
Here’s an insight: finding a new way to package traditional content can create an attention advantage.
That’s what @OfflineOnAir is doing really well.
They do podcasts, but they’ve completely repackaged the format to feel more like prime-time news, with stock tickers, on-screen information, and a visual language that feels more like a news network than a podcast.
@tbpn started this format with startup content in the US, and the playbook worked really well for them.
Here's how to replicate it for your brand:
1) start with the content you already have.
2) look outside your category think sports, news, live shows, reality shows for formats people already love watching.
3) Understand why it works and rebuild it around your brand.