GrowthWaves

Get your bi-weekly dose of B2B growth insights, packed with powerful case studies, trends, and unconventional growth strategies you won't find elsewhere.

[GrowthWaves @growthwavesx]

And she shared some golden nuggets on growing a branded newsletter.

Now, we're letting you in on the secret in Growthwaves.

Subscribe now to GrowthWaves to check out insights like these in our archives.

👉 https://t.co/ze7h8gPvRD

[GrowthWaves @growthwavesx]

Some time ago, we stumbled upon something quite intriguing on LinkedIn about @teamuserpilot newsletter, "Product Rantz," by Emilia Korczynska.

Product Rantz is not your average company newsletter.

Forget quarterly updates that hardly get a glance.

[GrowthWaves @growthwavesx]

Product Rantz combines serious product strategy critiques with a light-hearted tone that keeps its audience coming back for more.

Intrigued by how they’re shaking up the traditional company newsletter format, we reached out to Emilia for the scoop.

[GrowthWaves @growthwavesx]

There are a lot of lessons to learn from The Browser Company, when it comes to their brainchild, Arc.

And we have laid them out for you in Growthwaves.

Subscribe now to GrowthWaves to check out insights like these in our archives.

You’re welcome. 👉 https://t.co/ze7h8gPvRD

[GrowthWaves @growthwavesx]

Josh Miller, CEO of The Browser Company, believes we deserve more than standard tools.

So he gave us, Arc.

Arc is not just a browser. It's an operating system for the internet, designed for those who dream of a web experience as unique as their needs.

[GrowthWaves @growthwavesx]

Despite the dominance of big names like Chrome and Safari, Arc still finds its niche by not just filling gaps but by creating a new vision of what a browser can be—more interactive, more personal, and incredibly user-centric.

[GrowthWaves @growthwavesx]

Want the full story? Gain access to our detailed breakdown of Zapier’s strategy, including key takeaways that could transform your approach to content and SEO.

Subscribe now to GrowthWaves to check out insights like these in our archives.

➡️https://t.co/ZV7CnjxwdM

[GrowthWaves @growthwavesx]

From just 20 articles focused on AI, Zapier has sustained a massive audience, peaking at nearly 1.7 million visits in a single day.

But how did they manage this with such minimal content?

[GrowthWaves @growthwavesx]

Zapier's commitment to deep, authoritative content and a long-standing reputation as a thought leader in automation helped turn timely topics into lasting traffic drivers.

But this is just the tip of the iceberg.

[George Chasiotis @georgechasioti]

We ran a messaging test for our pricing page on @wynter_com.

Here's what we found.

🧵

[George Chasiotis @georgechasioti]

GrowthWaves hit 3,000 subscribers.

Here are the 5 most important lessons so far. (Plus, 4 interesting insights at the end.)

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[George Chasiotis @georgechasioti]

Do you collect additional information on your newsletter subscribers?

Here's how we do it at @growthwavesx.

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[George Chasiotis @georgechasioti]

In his 2008 presentation for MacWorld, Steve Jobs introduced the MacBook Air.

This wasn't your regular presentation of a new Apple product, though.

Less than a minute in, he started using the Sony VAIO TZ series notebook as a point of comparison.

But here's the thing:

Jobs didn't attempt a feature-by-feature comparison between the two subnotebooks.

Instead, he focused on one single characteristic:

Thickness

He compared the 2 products based on certain important features, but he didn't go overboard with this comparison.

That's the mistake most SaaS companies make with their product comparison pages.

They analyze every single feature and try to prove to buyers that their product is *better* than everyone else's.

But here's what these comparisons lack:

Focus

It doesn't matter if your product checks all the boxes and is *better* based on your feature-by-feature comparison.

What matters is to focus your comparison on one single pain point or problem you're trying to solve.

For MacBook Air, that was the notebook's thinness and lightness.

"Yes," some buyers will scrutinize every feature and go deep into comparison mode.

But this isn't the majority of buyers out there.

So, if you want your product comparisons to make an impact:

Find a single theme and focus on it like it's the single most important thing buyers care about—because they do.

[GrowthWaves @growthwavesx]

@DigitalOlympus @aleyda @n_minkov @Kevin_Indig @georgechasioti @5le @SaijoGeorge Thank you for the shout-out! 🙏🏻

[Digital Olympus @DigitalOlympus]

Looking for your next newsletter 👀
Created by: @aleyda, @n_minkov, @Kevin_Indig, @georgechasioti, @5le, @SaijoGeorge 🧡

[George Chasiotis @georgechasioti]

If you don't believe in marketing, don't do it.
If you believe in it, go all in.
If you've stopped believing in it, give it another chance.

[GrowthWaves @growthwavesx]

And all of that for 50% off for the 1st year with the code FIRST100 at checkout! 🎆

Only 🔥24🔥 seats left!

Check it out here: https://t.co/Y6MMT9kRFz

[GrowthWaves @growthwavesx]

📅 Week 3 Update: Still Talking About This Offer 📅

Yes, it's Week 3 and yes, we're still talking about GrowthWaves Pro like it's our job - oh wait.

But the truth is that we do think this deal shouldn't be slept on 👇

[GrowthWaves @growthwavesx]

• Full access to our exclusive archive, aged like fine wine.

• Monthly exclusive Notes, for when you need a break from reality.

• Quarterly webinars and AMAs

• Monthly Office Hours sessions

• And a whole host of surprises that'll make you go, "Huh, that's kinda neat."

[George Chasiotis @georgechasioti]

I have seen many companies fail at marketing.

I have asked people from these companies why they thought this was happening.

The following 3 reasons were common among the answers I received:

- Marketing team isn't aligned
- Leadership doesn't get marketing
- Internal politics and hidden agendas

Imagine how different things would be if more companies had less politics, strong leadership buy-in, and a marketing team that relentlessly worked towards the same objectives.