Shubhanshi Aggarwal

A curious blogger and an internet Marketing Strategist, who love to learn, share and implement new tactics of generating leads & grow businesses online

[Aleyda Solis 🕊️ @aleyda]

🤖 The 10 Key Characteristics of (Long-Term) AI Search Winning Brands 👇

What makes a brand consistently show up and get recommended across AI search platforms? After analyzing the patterns, these are the 10 characteristics that AI search winning brands share:

1. Accessible
AI systems can only cite what they can reach. If your content can't be crawled, retrieved, and parsed by AI platforms, nothing else matters.

2. Useful
AI systems tend to surface content that demonstrates clear utility beyond keyword relevance. If your content doesn't add genuine value, it is less likely to be surfaced.

3. Recognizable
The stronger and more consistently reinforced your entity is across the web, the more likely AI systems are to identify and represent your brand accurately.

4. Extractable
Your content needs to be organized in ways that machines can reuse, since many AI systems retrieve and process information in chunks. If your key insights are buried, they're unlikely to be surfaced.

5. Consistent
AI systems build confidence through repeated and aligned signals across sources. The same positioning, terminology, and brand facts need to appear across all your digital touchpoints: your site, third-party profiles, directories, social platforms, and earned media.

6. Corroborated
Independent sources need to validate your expertise and claims. Repeated references across credible sources strengthen the likelihood of inclusion.

7. Credible
Visibility in AI search is supported by real expertise, evidence, and trust signals, not just claims. Brands with consistently negative sentiment or weak trust signals may be less likely to be recommended.

8. Differentiated
If your positioning is indistinguishable from competitors, AI systems have fewer signals to select and represent your brand as a distinct recommendation.

9. Fresh
Important content needs to remain current and useful. Freshness can play a role in AI citation selection, particularly for time-sensitive or evolving topics, as many systems incorporate retrieval mechanisms that consider recency.

10. Transactable
For ecommerce brands specifically, product data needs to support AI-driven discovery, comparison, and, where supported, purchase flows.

Read more: https://t.co/gTHC70m75c

[Cyrus SEO @CyrusShepard]

Known user "click" signals tracked by Google, and how they can drive SEO rankings + AI references

1) Impressions
2) Clicks
3) badClicks
4) goodClicks
5) lastLongestClicks

[Google Search Central @googlesearchc]

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/CwCjstgv0H

[Cars24 India @cars24india]

Some conversations just refuse to end.
#NationalGirlChildDay

[Preston Rutherford @PrestonRuther10]

The biggest misconception about Airbnb’s famous transition away from performance marketing is that they went from 100% performance to 100% brand

They didn’t.

They became more balanced.

After studying their transition, here are the 5 ideas you can apply in your biz as you navigate finding the ideal balance for your brand.

Why listen to Airbnb? They generated >$500M in profit in a single quarter and have maintained massive margins since shifting their strategy. Something’s working that’s not simply tied to the “return to travel boom”.

1) It's not "brand" OR "performance". It's a balance of "lasers" & "chandeliers"

Brian Chesky, CEO: “We were spending a lot of money in performance marketing. I don't think performance marketing is a bad thing. I think of performance marketing as a laser, actually.”

“We used to have this metaphor of lasers, flash bulbs and chandeliers. If you want to light up a room, performance marketing is a laser. It can light up a corner of a room. You don't want to use a bunch of lasers to light up an entire room - you should use a chandelier. And that's what brand marketing is.”

“But if you do need to laser in and balance supply and demand, then performance marketing is really good.”

2) Brand marketing = Investment yielding accumulating advantages. Performance marketing = arbitrage seeking with eroding advantages.

“Performance marketing, though, doesn't create very good accumulating advantages because it's not an investment.”

“Now if you want to build it permanently, like Booking . com if you have a really high ROI now, you can have a performance marketing arbitrage business.”

“But assuming you don't want an arbitrage business, you actually need to be investing.”

3) Brand building isn’t only talking about your values. Your product is just as central to the brand message, so tell people why it’s different and better.

“We think of marketing as education, that we're educating people on the unique benefits.”

“A lot of companies don't do product marketing. They do brand marketing, which are ads about the app, or they do performance marketing. But they're never really educating people about new things they're making.”

4) Word of mouth > everything

“It's a full funnel approach. And last year we got 600,000 articles written about us. So, people talk a lot about Airbnb.” - Chesky from a recent Earnings call

“When you invest in a brand, when your brand's a noun and a verb, and you have something unique, you get a lot of those benefits.”

“90% of our traffic remains direct or unpaid.” - Dave Stephenson, Chief Financial Officer, Airbnb

5) The single reason you invest in brand is to make more money

“Chesky said that the brand would never again rely so heavily on performance marketing. And shortly after the decision to reallocate marketing spend, the company reported its most profitable fourth quarter on record”
- The Drum

#brand #marketing #airbnb #profitability

[Shubhanshi Aggarwal @growwithweb]

What If We’ve Been Measuring SEO Wrong All Along?, by @NickLeRoy https://t.co/leAeOwrRYE

[Nabila Jamal @nabilajamal_]

#Bengaluru’s AI billboard now flashes your pending traffic challans in real time at Trinity Circle 😯

Screen connected to cameras that scan your vehicle’s registration up to 100 meters away

Aims to promote responsible driving & road safety. Pilot supported by Cars24 & Bengaluru Traffic Police

Kudos to Bengaluru Traffic Police & Karnataka Govt for holding a mirror to rule-breakers!

[Shubhanshi Aggarwal @growwithweb]

@MyIndusIndBank Please check your inbox and close my account.

[Shubhanshi Aggarwal @growwithweb]

I've never seen a more weird bank than @MyIndusIndBank, they activate your bank account after submitting the account closure form. Pathetic customer care service during and after closure too.

[Shubhanshi Aggarwal @growwithweb]

Unveiling the Twitter Shadowban: A Comprehensive Guide to Detection and Removal https://t.co/T6pzDbwMyV

[Shubhanshi Aggarwal @growwithweb]

@Decathlon_India I ordered 2 articles from https://t.co/iRIWzTBkEJ on 5Jan which was supposed to be delivered by 9th. I've neither received any communication on email nor I'm able to see any update on my profile. Can you please check? Order ID: 2325950290.

[Shubhanshi Aggarwal @growwithweb]

Do you remember when you joined X? I do! #MyXAnniversary #14years

[Shubhanshi Aggarwal @growwithweb]

Circleboom's Black Friday Deal is Live. Avai 50% off on all products and plans.

https://t.co/gaKPvymyMX

[Shubhanshi Aggarwal @growwithweb]

@theRahulPradeep Never Finished is on my reading list.

[Shubhanshi Aggarwal @growwithweb]

@Laraacostar Send

[Shubhanshi Aggarwal @growwithweb]

I just published The Rise of User-Generated Content: Harnessing the Power of Your Community https://t.co/i9U6H7UkFj

[Semrush @semrush]

We asked, and you gave us the golden rules of SEO 🏆

[Shubhanshi Aggarwal @growwithweb]

@KorayGubur Please count me in as well.

[Shubhanshi Aggarwal @growwithweb]

@CyrusShepard A & B, would love to read your content and newsletters.

[Shubhanshi Aggarwal @growwithweb]

@MusingPraveen @krsaurabht @Iamumeshsingh Have you noticed @screamingfrog shows some common security issues for all websites. Even it is showing the same security issues for it's own website.