@dereklwalker I am not debating that there are not great ad agencies .. i am debating the whole system.. from creating a standard of free e-mail in exchange for data, in exchange for targeting. If i didn’t want to share my data today i couldn’t use the internet or connect with friends..
@dereklwalker My handle has grumpy in it for a reason. When you walk into the lobby of Google, Snapchat, Twitter or Facebook you see a discussion display of wealth and … You need verification to buy media, auditing for verify billing, 3rd party viewability.. and don’t get me started in fraud
If you are in #marketing working on Gyms, Health Clubs etc… PLEASE stop with the New Year’s resolution targeting. The gyms are filled with unhealthy fat people in shiny new #Lululemon gear 🤮 They are taking our spots and will stop in a month anyway to return to their couch
Finished media plans review for one of our brands. Agency recommends moving almost all funds into #programatic and programmatic #OTT... Is it cause it's what's best or what's best for them from a margin perspective? don't feel right about it.. @acfou is it still as bad?