Make 1000 tokens.
Keep 700 & give 1 to the first 300 people who ask, then buy 10 tokens back at $10 each.
You’ve spent $100.
Token market cap is $10k & you made $7000 on paper...from a $100 investment.
Add money, hype, FOMO, greed, marketing, multiply by 10,000
That’s many ICOs.
Best time to buy is when the masses think crypto is dead.
Best time to sell is when everybody and their dog is talking about how they're going to become rich overnight.