Richard Gyrd-Jones

Professor (MSO) @CBScph on #brandmanagement. Focus on the interplay between branding, corporate strategy and #entrepreneurship in LOs and #SME s.

[CALL TO ACTIVISM @CalltoActivism]

WATCH THIS: The crowd just went WILD as the DNC played a short video of Kamala Harris's best moments in the Senate using her prosecutor skills.

Holy moly. 🔥

[Richard Gyrd-Jones @gyrdjones]

https://t.co/474l2yjyop

[Richard Gyrd-Jones @gyrdjones]

Cultural consumption is not a luxury good. Two of my Master’s students followed Ukrainian women’s cultural consumption during the war with Russia. Results indicate its importance as a bulwark against physical and emotional risk by providing a space for reflection and connection.

[Richard Gyrd-Jones @gyrdjones]

This is a problem that indicates a fundamental mismatch in the power balance between old education and ed tech.

[Tom Rogers @RogersHistory]

No wonder teachers are leaving in droves - this is an entry level role at an Edtech company to make revision materials

[Richard Gyrd-Jones @gyrdjones]

The Apple ad for the new iPad is rightly being scorned for its crassness. For its wanted destructiveness, symbolism of the Big Brother. What it shows clearly is the Apple is a tech company and forgotten that tech is used to release creativity not to destroy it!

[Ad Age @adage]

Apple apologized Thursday for a new iPad Pro commercial that was met with fierce criticism from creatives for depicting an array of creative tools and objects—from a piano, to a camera, to cans of paint—being destroyed by an industrial crusher. https://t.co/cqJ66KhcEP

[Richard Gyrd-Jones @gyrdjones]

Many thanks @stefmarkovic for organising this research seminar. I was thrilled to meet everyone @NEOMAbs, to share ideas and discuss possibilities for collaboration. Many thanks to everyone who participate online and offline. Great initiative!

[Stefan Markovic @stefmarkovic]

Great departmental research seminar with @gyrdjones from @CBScph, and Ulrich & Pueschel from @NEOMAbs, discussing #openinnovation, #brandgender and #luxuryshaming, and exploring inter-organizational collaboration opportunities for #research and #teaching!

#NEOMAMarketing 🔥🔥🔥

[Stefan Markovic @stefmarkovic]

Great departmental research seminar with @gyrdjones from @CBScph, and Ulrich & Pueschel from @NEOMAbs, discussing #openinnovation, #brandgender and #luxuryshaming, and exploring inter-organizational collaboration opportunities for #research and #teaching!

#NEOMAMarketing 🔥🔥🔥

[Fleura B @FleuraB]

Every year spent in school or university improves life expectancy, study says https://t.co/sKtCUbJz1A

[Richard Gyrd-Jones @gyrdjones]

What happens when people become brands? Lessons from SMIs suggest transgression of personal boundaries and exploitation of emotions. Read more... https://t.co/j3j2kYYlj1

[Mette Morsing @Mette_Morsing]

From 1st September 2023 …

[Adam Grant @AdamMGrant]

A busy life is not a symbol of status. It's a symptom of trying to do too much for too many people.

A full calendar brings a surplus of stress and a shortage of energy. Reflecting and relaxing should be top priorities.

Unscheduled time isn't wasted. It's invested in well-being.

[Richard Gyrd-Jones @gyrdjones]

@damianquinn Did ypu just write to me regarding one of my former students?

[Richard Gyrd-Jones @gyrdjones]

Great advice from @andymiah Just add that the specific person is not the lecturer ;-).

[Prof Andy Miah | he/him ❤️ @andymiah]

To all my students, if you want to build your confidence with giving presentations, here are 3 things you can do to give yourself a head start @salfordsu #SalfordUni @SalfordUni

[Richard Gyrd-Jones @gyrdjones]

@LEGO_Group Nice example of brands embracing #cocreation and as lternative interpretations of #brandartefacts

[Richard Gyrd-Jones @gyrdjones]

You can choose to resist brand hijacking or you can embrace it. A wise choice I think from Kazakhstan

[ANZMAC 🌏 @ANZMAC]

"Borat", the brand Kazakhstan wanted to be excluded from but now treats it as a "very nice" tagline to advertise the country. Share your thoughts down below.

https://t.co/ZpHAULEVNh

https://t.co/76C3ITqHSZ

#weareanzmac #kazakhstantourism #tourismmarketing

[Richard Gyrd-Jones @gyrdjones]

NEW AD: Former Trump Campaign Leader for Biden https://t.co/m4MkDV0yPe via @YouTube

[Richard Gyrd-Jones @gyrdjones]

A incredible situation calls for incredible responses

[Ad Age @adage]

Republican Voters Against Trump is out with a new ad titled “Trump Administration Officials for Biden." https://t.co/aa3XKQDRsA

[Richard Gyrd-Jones @gyrdjones]

@BethRigby I really don’t think it’s a matter of their protection given that it is their own strategy of letting “taking it on the chin... and allow the disease,as it were, to move through the population” that exposed national leadership and hence the country in this grotesque way.

[Richard Gyrd-Jones @gyrdjones]

Want to know more about what Brandathon 2020 is? https://t.co/LFf6Csk3mZ via @LinkedIn

[Richard Gyrd-Jones @gyrdjones]

The #brandathon presentations are in full swing. In these #Corona times we are doing some of the interactions via Skype. But this works extremely well.