Stefan Markovic

Full Professor & Head of Department of Marketing @NEOMAbs | Editor-in-Chief @BEER_Wiley | Associate Editor, Industrial Marketing Management.

[Stefan Markovic @stefmarkovic]

Together with governments, some companies are still failing #society and the #environment.

Our new #book offers pathways to build resilient business practices that create real #impact and the kind of economic value needed to tackle this century’s #challenges. 💡

@NEOMAbs

[Stefan Markovic @stefmarkovic]

New milestone: My research articles have just reached 4,000 citations! 🎉

Huge thanks to all my colleagues around the world for their support and inspiration! 🙏✨

#research #academia

[Stefan Markovic @stefmarkovic]

COMING SOON ⚠️
As part of the prestigious Routledge Companion collection, our book on #ResponsibleBusiness brings together 25 chapters by top scholars and thought leaders in business ethics and corporate responsibility from all over the world 🌎

@NEOMAbs @CBScph @IESEG @Esade

[Stefan Markovic @stefmarkovic]

Today, while being largely oriented toward global #brands, consumers still desire to express their national pride via the purchase of local brands. But, what do #children prefer?

Check out our latest #publication in Psychology & Marketing!

@Ekonomski @UniofNewcastle @NEOMAbs

[Business Ethics, the Environment & Responsibility @BEER_Wiley]

Corporate sustainability reporting: shifting from optional due diligence to mandatory duty

Leite, Koporcic & @StefMarkovic

🔓→https://t.co/ZaJgw2HTmX

#CorporateSustainabilityReportingDirective #CSDDD #CSRD #SustainabilityReporting #DueDiligence #GlobalValueChains #HumanRights

[Business Ethics, the Environment & Responsibility @BEER_Wiley]

Ethical ramifications of the dark side of business practices in the international business area

@Davcik, @Prof_Pi_ @StefMarkovic

→ https://t.co/P8CLM6NaUA

#InternationalBusiness #BusinessEthics #Privacy #BigData #Cybersecurity #DarkSide #ArtificialIntelligence #AI #Ethics

[Stefan Markovic @stefmarkovic]

The #MarketingDepartment at @NEOMAbs is #recruiting Assistant, Associate and Full Professors ⚡️

We welcome candidates from all areas of #marketing, especially those specialising in #luxury, #digital, #ethics & #innovation.

https://t.co/xgP53wiGqR

[Stefan Markovic @stefmarkovic]

NEW BOOK 📚 adopting an #interdisciplinary approach to explore the intersections between contemporary #tourism and #sustainability challenges related to #culture, #economy, #environment, and #politics. ⚡️

@ElgarPublishing @NEOMAbs

[Stefan Markovic @stefmarkovic]

The aim of IMM's interdisciplinary issues is to broaden the scope and potency of #B2B #marketing research, by covering topics, theories, and perspectives that are either rapidly emerging in the B2B sphere or widely researched in other fields, to explore their potential in B2B.

[Stefan Markovic @stefmarkovic]

@delphmanceau @VilledeReims @NEOMAbs 👑👑👑🌟🌟🌟

[Stefan Markovic @stefmarkovic]

Last department meeting & champagne. Although pictures speak louder than words, I must say:

Dear colleagues, thank you for all your support and a great year together. It has been an absolute pleasure ❤️🥹🥂

@NEOMAbs #MarketingDepartment

[Stefan Markovic @stefmarkovic]

我愛中國 🇨🇳! I have really enjoyed teaching to - and learning from - these talented groups of managers from Chinese companies and Governmental institutions at #UIBE in #Beijing, as part of a double degree program with @NEOMAbs.

Thank you guys for taking great care of me ❤️

[Stefan Markovic @stefmarkovic]

Great departmental research seminar with @gyrdjones from @CBScph, and Ulrich & Pueschel from @NEOMAbs, discussing #openinnovation, #brandgender and #luxuryshaming, and exploring inter-organizational collaboration opportunities for #research and #teaching!

#NEOMAMarketing 🔥🔥🔥

[Stefan Markovic @stefmarkovic]

@Youqing_Fan Thanks for your contribution, Youqing!

[Stefan Markovic @stefmarkovic]

Great session at #GBC2024! Our paper shows how managers should use brand purpose as an internal moral compass that underpins conscientious brand development and guides the brand’s transformational impact on the world 🌎

@Orioliglesias @Nickind @Esade @hkristiania @NEOMAbs

[Stefan Markovic @stefmarkovic]

Great discussions at Dpt Meeting by C. ZANETTE (how to support diversity & inclusion) and N. SPIELMANN (how to implement a student-centric approach in the classroom), followed by a great lunch and team-building activity (#RoomEscape).

We’re THE #MarketingDepartment ✨
@NEOMAbs💜

[Stefan Markovic @stefmarkovic]

When preparing @NEOMAbs team for the #BBICC case competition, we used a case on the development of the Serbian region of #Topola. Yesterday, we had the pleasure to meet with an esteemed resident of Topola - Her Royal Highness Ljubica Karadjordjevic, #Princess of #Serbia.

[Stefan Markovic @stefmarkovic]

🔜 C’est parti ! Our Global #BBA students are ready to compete against 19 top-tier institutions from all over the world in cracking business cases at 2024 #BBICC (ranked TOP 10) !

🏆@NEOMAbs is the first French business school to ever participate.

@molka_abbes @davesne_celine

[Stefan Markovic @stefmarkovic]

Le collège de Départements de @NEOMAbs s'est réuni aujourd'hui. Entre autres, on a abordé des sujets d'importance stratégique pour l'École, notamment le suivi du bien-être des étudiants, les objectifs d’apprentissage, les questions #ESG et les actualités liées à la recherche. 💜

[Stefan Markovic @stefmarkovic]

‼️NEOMA (GBBA) will participate in 2024 BBICC, ranked TOP 10 worldwide.

🏆We are the first French business school to ever partake in this prestigious intl case competition.

🧑‍🎓This initiative is aligned with our student-centric strategy.

@neomabs @davesne_celine @molka_abbes