Breaking: #XYO featured by @Forbes in piece by @sandy_carter, COO of @unstoppableweb. Be sure to read XYO Co-Founder Markus Levin's contribution to this insightful piece.
➡ https://t.co/MDpiTfGx4o
Every day, my founder friends are getting pitched by growth marketing agencies claiming millions raised, top grants, and global networks.
But here’s the issue: none of these agencies back up their claims by explaining the technical details of their strategies.
Without fail, there are some glaring omissions in their pitch decks.
Where is the breakdown of funnel segmentation and growth phases?
How do they create content that actually moves users through the journey?
Are they using personalized, segmented, and lifecycle email strategies?
How do they handle retargeting and the differences between affiliation and referral models?
What’s their approach to data tracking, setting incentives, and managing budgets across channels?
What’s their thinking around UI/UX optimization?
Big claims are easy to make, but the real value comes from understanding and executing the technical process behind growth. Look for in-depth case studies, and ask around your network to get the honest details on how the agency operates in practice.
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