Top Tweets for #22ImmutableLawsofMarketing
🥇The 1st immutable law of #marketing :
▪️Law of Leadership▪️
🔸 It's better to be first than it is to be better.
🔸 It's easier to get into the mind first than to convince someone you are better than the first.
#22immutablelawsofmarketing @JackTrout
@ColonelFalcon @LULU6kat @Bukyoku_AlSara @erickr4ndom @GameDevScott @GDHCAMERO @BitWarVets @smbflurry @stevecourtney79 @stewie55uk @EllipseEnt I guess it suffers from branding just like they talk about in #22ImmutableLawsOfMarketing
You wouldn't trust Harley Davidson to make a car and I wouldn't trust an Animal Crossing game that's more like Mario Party
#22ImmutableLawsOfMarketing Law 22: Law of Resources. Without adequate funding an idea won't get off the ground. You need a resources to market your ideas. #RIPNipseyHussle
#22ImmutableLawsOfMarketing Law 10: Law of Division. Over time a category will split into two or more categories. Cars started as a single category but divided into luxury, sport, SUV, etc. Maintain dominance by addressing emerging categories with new brands. #RIPNipseyHussle
#22ImmutableLawsOfMarketing Law 6: Law of Exclusivity. It's fruitless to try to take over an area that is already owned by a competitor. Find your own unique lane. #RIPNipseyHussle
#22ImmutableLawsOfMarketing Law 5: Law of Focus. The most powerful concept in marketing is owning a word in the prospect's mind. Owning in this context means that if people hear or see this word they connect it with a company. Kleenex = Tissues. #RIPNipseyHussle
#22ImmutableLawsOfMarketing Law 4: Law of Perception. Marketing is not about products (their features or quality) but about perceptions (how people perceive products). #RIPNipseyHussle
#22ImmutableLawsOfMarketing Law 1: Law of Leadership. Being first in the market is better than having a better product. #RIPNipseyHussle
I’ve been telling my students for a couple years that @Snap is being mismanaged. Excellent example of how some companies are trends and some are just fads. #22ImmutableLawsOfMarketing @AlRiesofficial Get ready to say “Remember Snap chat!!” Bummer the product had lasting potential https://t.co/8JBZucp9y0
In a statement, Snap called the ad "disgusting," — "We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.” https://t.co/K2Lquv4YHq
Admit a negative and your prospective customer will give you a positive. Candor is disarming...and powerful.
#22immutablelawsofmarketing
It is better to be first in the mind than to be first in the marketplace.
#22immutablelawsofmarketing
If you can't be first in a category, set up a new category you can be first in.
#22immutablelawsofmarketing
Tip of the day: "Before you can have a share of market, you must have a share of mind." #AlRies #JackTrout #22ImmutableLawsofMarketing
"Everyone is interested in what's new. Few people are interested in what's better." #22immutableLawsOfMarketing
#1 The Law of Leadership. It's better to be first than it is to be better. #22immutablelawsofmarketing
Marketing is not a battle of products, it's a battle of perceptions. #22immutablelawsofmarketing #marketing
It looks easy but, marketing is not a game for amateurs.
#22ImmutableLawsofMarketing
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