Top Tweets for #CIDMBP
Don't be afraid to make decisions quickly. You don't have to be 100% right 100% of the time. A decision is a starting point, typically with wiggle room to make it work. #cidmbp
A good no is all about timing and logic -- it's in order whenever things are not allowed, cannot be done, or should not be done... It's communicated in a way that makes the asker feel respected. Bruce Tulgan, Learn When to Say No. #cidmbp
Moods are contagious. #cidmbp
Abi Bettle-Shaffer kicks of Best Practices with this compelling thought about why we all need to care about inclusivity in our content. #bestpractices2020
When you are hiring for tech writers, the most important characteristic is an insatiable curiosity. #CIDMBP
Who is going to understand your users, you or Google? While users may start a search at Google to start, make your site "sticky" so they stay with you and come to you direct next time. #Cidmbp
I love being surrounded by smart people who are interested in the same things that I am!
Thanks #CIDMBP!
In a pilot, 3M got 76% reuse, but to execs they focused on one metric they could control: review time. This helped sell scalability. #cidmbp
MVI=smallest thing you can immediately measure. #CIDMBP
Tell people the behavior you want not what you don't want. Forbidden fruit is the sweetest. #Cidmbp
Content can be a multiplier or a liability. @sarahokeefe #CIDMBP
Hierarchy of strategic needs. Compliance=do or die. Cost avoidance=reuse, efficiency, automation. Rev growth=loc, SEO. Competitive adv. Branding. @sarahokeefe #CIDMBP
Engagement metrics don't capture income. @sarahokeefe #CIDMBP
How to get content funding:
DON’T
-focus on capacity problem
-play the blame game
-tell them it will solve everything
DO
-clearly define problem
-use data to prove priority
-align content to corporate goals
-prove customer value
#CIDMBP
Gartner: By 2020, average person will have more conversations with bots than spouse.
30% of searches will be done w/out a screen.
We must change how we create & publish content bc people expect immediate answers. Prod content. Tech Content. We have the answers. #CIDMBP
Difficult to get funding for internally focussed initiatives. Align your internal needs to corporate goals. #Cidmbp
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