Janene Franke

IBMer, all opinions are my own. Love problem-solving, transformation, and chocolate. Current passion: technical content.

[Janene Franke @janene_franke]

When you are hiring for tech writers, the most important characteristic is an insatiable curiosity. #CIDMBP

[Janene Franke @janene_franke]

How to get content funding:

DON’T
-focus on capacity problem
-play the blame game
-tell them it will solve everything

DO
-clearly define problem
-use data to prove priority
-align content to corporate goals
-prove customer value

#CIDMBP

[Janene Franke @janene_franke]

Gartner: By 2020, average person will have more conversations with bots than spouse.

30% of searches will be done w/out a screen.

We must change how we create & publish content bc people expect immediate answers. Prod content. Tech Content. We have the answers. #CIDMBP

[Janene Franke @janene_franke]

Are we resistant to updating the metrics we track bc we don’t want to break or sacrifice our lovely MtM or YtY trend lines? #CIDMBP

[Janene Franke @janene_franke]

Quantitative data helps identify that there IS a problem. Qualitative data helps inform WHAT the problem is. #Cidmbp

[Megan Gilhooly @MeganGilhooly]

Vanity data might look great to a VP, but doesn't impact decisions or the business. Is it valuable? Sometimes. But worth questioning. #CIDMBP

[Janene Franke @janene_franke]

Data given to team via dashboard, responses re: lack of use are universally recognizable...

Don’t have time
Didn’t know I was suppposed to use it
Don’t trust it
Don’t know how to use it
Don’t know what to do with the info you gave me

#CIDMBP #contentdata #thestruggleisreal

[dawn stevens @comtechdawn]

The economic value of measuring something is inversely proportional to the measurement attention it gets. #CIDMBP

[Janene Franke @janene_franke]

Almost everyone is *always* measuring *exactly* the wrong thing.

Cost = we spend time measuring this
vs
Benefits = more informative msrmt

Initial invest = we measure this
vs
Long term cost/maint = more impactful

Same w chance of cancellation vs adoption rates #Cidmbp @hdr_frm

[Janene Franke @janene_franke]

Thx for capturing this @MeganGilhooly !!

[Megan Gilhooly @MeganGilhooly]

People use many excuses to determine their subjective experience is better than using empirical data. Intuitions will mislead you. #CIDMBP

[Janene Franke @janene_franke]

😂😂 BUT “You’re better at assessing odds if you bet with money.” #Cidmbp

[dawn stevens @comtechdawn]

Overconfidence is a systemic error amongst most professionals. Douglas Hubbard #CIDMBP

[Janene Franke @janene_franke]

So glad you captured this!! @sarahokeefe 😂😂

[Janene Franke @janene_franke]

Chances that the mean of a random sample size of 5 is the mean of a company (any size)? 93.7% 😳 @hdr_frm @Center4infoDev #Cidmbp

Translation: Design Researchers, don’t let them give you crap about your small sample size of sponsor user feedback sessions anymore. 🎉

[Janene Franke @janene_franke]

Measurement = quantitatively expressed (1) uncertainty reduction (2) based on observation (3).

You need less data than you think to reduce uncertainty, especially if you have a lot of uncertainty. @hdr_frm

#Cidmbp @Center4infoDev

[dawn stevens @comtechdawn]

Our own intuition is simply selective (or even re-engineered) recall and inferences. Real data is better. #CIDMBP

[dawn stevens @comtechdawn]

The value of information=(the chance of being wrong) x (the cost of being wrong) #CIDMBP

[Janene Franke @janene_franke]

You captured it well @comtechdawn 🙌

[dawn stevens @comtechdawn]

Exsupero ursas. The "beat the bear" fallacy of measurement. Are you just measuring to ensure you are better than someone else or to actually determine if you are meeting user needs? #cidmbp

[Janene Franke @janene_franke]

“We have to live with uncertainty but we don’t have to live with ambiguity.”

...How to Measure Anything, Douglas Hubbard @hdr_frm

[Janene Franke @janene_franke]

Excited to be here at @Center4infoDev Conference in Austin. Looking forward to all problems being solved by Wednesday 🤘 @comtechdawn @comtechkathy #Cidmbp

[Janene Franke @janene_franke]

Passed coworker in cafeteria, didn’t hear him say hi, had AirPods in. Saw him, said hi.

CW: Sorry thought you were on a call.

Me: No, podcast.

CW: Always be learnin’.

Me: Can I get that on a sticker?

@halvorson ... thank you for The #ContentStrategy Podcast 🙏🏻