Top Tweets for #CU_DIGITALCLASS
In closing... let me introduce myself...
This is Glenn W Hunter of Hunter And Beyond, LLC. You can find me on Twitter, Instagram, LinkedIn, SnapChat @GlennWHunter
If you are interested in some of my business development thoughts check https://t.co/eeVOxftDCe
#CU_DigitalClass
EVERYONE!! i had so much fun with this time together! Your responses were insightful!!!! #CU_DigitalClass
A3. Good point about how branding and location co-exist!! Important Factor!! #CU_DigitalClass
@CU_DigitalClass A3: From what I gather, I think Sephora does a better at placing themselves. They are in JC Penny (convenience and JCP brand). They are in Green Hills, a more expensive mall. They're brand says top of the line to me. Ulta is at Murfreesboro, a more budgeted place #CU_DigitalClass
LAST THREE MINUTES!! GETG YOUR POINTS IN ON ULTA VS SEPHORA!!!
#CU_DigitalClass
@CU_DigitalClass A3: From what I gather, I think Sephora does a better at placing themselves. They are in JC Penny (convenience and JCP brand). They are in Green Hills, a more expensive mall. They're brand says top of the line to me. Ulta is at Murfreesboro, a more budgeted place #CU_DigitalClass
@CU_DigitalClass A3: @ultabeauty is more successful because they offer both drugstore and high end brands as well as other items besides makeup products. @Sephora offers higher end items with a limited variety of products...i spend too much money in both places😅
A2B. Excellent point in the shifting competitive landscape. Branding must remain dynamic because the marketplace is dynamic. #CU_DigitalClass
Q3. Ulta & Sephora are leaders in beauty retail! Who is more successful? What branding attribute is responsible for the leader’s advantage? #CU_DigitalClass
@CU_DigitalClass A2B: Netflix does have limitations with the content they put out; however, they do have some great Netflix originals #CU_DigitalClass
Great point!! (I use both, too) The value for content has to factor into consumer choices. #CU_DigitalClass
@CU_DigitalClass A2B: I think that limitations cause consumers to go to the competition. For example, I swithed to Amazon Prime because they offer more, but I still have my netflix account. Now I mainly use netflix for TV shows only. #CU_DigitalClass
Great metaphor! Astute point. As entertainment offering gets more integrated, consumers want all of it. That creates economic problems, because producers are able to raise prices to distributors because producers have leverage. The struggle is real. #CU_DigitalClass
@CU_DigitalClass Personally I think that if you’re are going to do some of the marvel brand you need to do all of it. That’s like saying I have a whole candy bar but can only eat half of it. That ain’t right!!! #CU_DigitalClass
@CU_DigitalClass Q2B: I am sure these limitations are harmful for those people to subscribe to them. I'm not a Marvel or a DC person. But I like my movies and shows, and not many of them are on @netflix, so I will probably never subscribe to them. It is too limited. #CU_DigitalClass
@CU_DigitalClass A2: Netflix’s current brand message to customers is about convenience and pushing off important tasks to binge watch your favorite tv show. #CU_DigitalClass
@CU_DigitalClass A2. Netflix brand current message is you can Netflix and chill at your convenience and at low expense #CU_DigitalClass
Q2B. Be careful with inclusive statements about "all entertainment". The Netflix offering on the enormously successful Marvel Universe is limited. What are some thoughts about their limitations? #CU_DigitalClass
Strong Point!
#CU_DigitalClass
@CU_DigitalClass A2: Move where the customers are (or what they want). To provide in home videos instantly. No need to go out and find a movie somewhere when you have thousands already in your home. #CU_DigitalClass
@CU_DigitalClass A!. amazon brand provides convenience and and easy access. You do not have to be around to receive your product. #CU_DigitalClass
@CU_DigitalClass It is a quick stop (while at home or work or anywhere) for almost everything people need. #CU_DigitalClass
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