Top Tweets for #ContentCompendium
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:: Use AI for ideating #LinkMagnets? ::
Why, when there's already standard Content Formats that are known to work?
Here's 10 (from 40+)
Analysis
Cheat sheet
Converter
Formatter
Interview
Resource list
Round-robins
Snippets
Swipe file
Visualised data
#SEO #ContentCompendium
Quality backlinks solve many SEO problems.
But how do you get more?
Well, there's only one scalable link building technique:
Creating linkable assets.
Here's a ChatGPT prompt template you can use to get the idea machine rolling:
π€ Give me 20 link bait ideas for β{interactive | data-driven | statistics | survey-driven | investigative study-driven | long-form | ego bait | social currency | award-driven | case-study | newsjacking | visual | controversial | practical tools | game | practical calculators | practical templates | practical cheat sheets | emotional assets that tap into positivity | emotional assets that tap into anger | emotional assets that tap into excitement | emotional assets that tap into sadness | story-driven}β assets for an [NICHE] business located in [CITY] [STATE].
Completed example:
βͺοΈ "Give me 20 link bait ideas for data-driven assets for a HVAC business located in St Louis, MO."
![nathangotch's tweet photo. Quality backlinks solve many SEO problems.
But how do you get more?
Well, there's only one scalable link building technique:
Creating linkable assets.
Here's a ChatGPT prompt template you can use to get the idea machine rolling:
π€ Give me 20 link bait ideas for β{interactive | data-driven | statistics | survey-driven | investigative study-driven | long-form | ego bait | social currency | award-driven | case-study | newsjacking | visual | controversial | practical tools | game | practical calculators | practical templates | practical cheat sheets | emotional assets that tap into positivity | emotional assets that tap into anger | emotional assets that tap into excitement | emotional assets that tap into sadness | story-driven}β assets for an [NICHE] business located in [CITY] [STATE].
Completed example:
βͺοΈ "Give me 20 link bait ideas for data-driven assets for a HVAC business located in St Louis, MO."](https://pbs.twimg.com/media/Gd9veI1WQAA3Jy2.png)
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This is killing me!
I've managed to create a bit of time,
and am looking over the #ContentCompendium.
With over 250 Content Types,
I think it's safe enough to do some searches,
and see if I've missed anything...
O M F G !
What is wrong with some of these "experts" ?
>>>
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Say it with me ...
Cheat sheets, Whitepapers and Ebooks ...
... are not synonyms!
Though all 3 may be "lead magnets",
they should hold vastly different content,
serving different purposes!
(Stop copying other peoples garbage content!)
#ContentCompendium #SEO #Content
@SEOLadyUK Honestly,
all 3.
Then you get insights into how thick G's algos are, what they look at, and ways to do it properly.
(The #ContentCompendium comes with some sneaky tactics - and how to use them legitimately :) )
@RowanSBCollins That's the general concept behind the #ContentCompendium.
Hundreds of content formats, content chains, based on Audiences, Channels and Goals.
I've not chased keywords since 2011/2012,
instead I focused on set content patterns for users.
It works :D
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π₯! x100000 This !π₯
There are established "needs" that apply for most products/services.
Users expect to find specific bits of information.
You should have a collection of content formats/page types to cover those.
Then "keywords" get applied.
#SEO #ContentCompendium
User needs should always come first in SEO strategies!
Carmen Dominguez believes SEOs should prioritize topics over keywords, focusing on what brings users to the site rather than just targeting specific keywords.
https://t.co/4qcmeHNE9v
@darth_na "There are literally Hundreds of Content Formats."
Literally... @darth_na and I compiled them.
And for the right price, you can get our #ContentCompendium to help you plan out your #ContentStrategy in minutes rather than hours. π
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:: This is NOT what you are meant to be doing! ::
This is a shining example of the flawed logic,
and Keyword Lead approach that I keep on saying to avoid!
If you're agency does either of these,
look for better!
>>>
#SEO #Keywords #ContentCompendium
Via @jonoalderson
Bad SEO Agency:
Our client sells lamps, so let's target the keyword "lamps" β it has 48,000 searches per month, so ranking for that keyword will drive a ton of sales.
Good SEO Agency:
Our client sells lamps, but we're not going to be able to rank them for the keyword "lamps" β it's too competitive.
Instead, let's build out additional, more specific Product Category pages to target long-tail variations of the keyword "lamps."
For example:
- table lamps (25,000 SV)
- bedside lamps (8,600 SV)
- living room lamps (8,1000 SV)
- bedroom lamps (7,300 SV)
Those keywords still have a large search volume, they're not as competitive, so we'll be able to rank in the top 5 positions for them, and they'll convert better since they're more specific.
It's a win-win-win.
If your SEO agency doesn't think like this, it's time to find a new one.
@darth_na How long have >>WE<< spent working on developing the #ContentCompendiumΒΉ?
which is another signal that #SEOIsDead. π€£
OK, it isn't, but SEO must be business goal-led, instead of solely riding traditional hobby horses, like #SearchVolume & #KeywordDensity
ΒΉ #Saschtags matter π
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:: Earning Inbound Links for Hotels & Apartments? ::
No great shock (but good research)...
* Function/Tool
* Listicle
* Research/Data
* Trend/Brand crossover
There's more than 20 Content Formats that tend to earn links (usually Peer and/or Media).
#SEO #ContentCompendium
I analyzed the most linkable content from the past year across top sites in the hotels/apartments niche and found 12 outstanding examples of content that attracted a lot of high-quality links
[THREAD]
![alex_buraks's tweet photo. I analyzed the most linkable content from the past year across top sites in the hotels/apartments niche and found 12 outstanding examples of content that attracted a lot of high-quality links
[THREAD] https://t.co/nBjObQuiES](https://pbs.twimg.com/media/GFthrDNa0AADlVd.jpg)
@SearchForRyan The most common reason,
is because people don't know what they need,
or why they need it.
It's one of the reasons I'm pushing the #ContentCompendium - because people lack the knowledge and awareness.
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:: Repurposing / Recycling Content ::
You can transfer across different Mediums
(Video <> Audio <> Image <> Text)
Which gives you different Platforms (Channels)
(Insta / TT / X / Site etc.)
But, it does depend on the Format!
>>>
#SEO #ContentCompendium
Donβt just record a podcast episode and call it done.
Turn 1 episode into:
10 social videos that can go on:
LinkedIn
TikTok
Reddit
YouTube
X
And more
Create once. Distribute forever.
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:: Recycle / Repurpose ::
1 piece of content can cross Mediums and Channels,
improving SERP presence,
And don't forget, sometimes,
you can transfer Format too!
*cough*
article, not a blog post (in most cases)
#SEO #ContentMarketing #ContentCompendium
Benefits of repurposing content:
β’ Increase reach
β’ Improve engagement
β’ Save money while increasing production
We wrote a blog post about how you can repurpose your content βοΈ https://t.co/3wmYukOT9C.
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Live footage of me, hyperventilating,
as I just sold the first copy of the #ContentCompendium!
(I borked the script as someone made the purchase - first sale, and I broke it! *sobs*)
If anyone needs me,
I'll be over there, in the corner, trying not to panic.
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:: 13th Content Compendium challenge! ::
Measurement is important.
But so few businesses measure Content Performance.
Can you name 3 Metrics (KPI's are better!) for measuring Content Engagement?
(and tie to a Goal?)
#TDMCC #ContentCompendium
#Analytics #MarketingMetrics
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:: 12th Content Compendium challenge! ::
When it comes to business, Trust can be a big factor.
The higher the cost/risk of the transaction,
the more trust required.
Can you name a site page/content type for consumer trust?
#TDMCC #ContentCompendium
#Ecommerce #SaaS
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:: 14 ideas for Off Site content! ::
(Sorry it's late!)
The 10th #ContentCompendium challenge
asked for 3rd party content businesses should invest in,
and why.
#ContentMarketing #DigitalMarketing #SEO
(apologies, Image Alt is in 2 parts - see next tweet)
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:: 11th Content Compendium challenge! ::
Though content is serious business,
some of what we produce may be for Entertainment.
Can you name 3 entertainment content types?
#ContentCompendium #ContentCreation
#ContentMarketing #SMM
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:: 24 types of content Websites should have! ::
The 9th #ContentCompendium challenge
asked for "standard pages" that could/should appear on most websites.
Tons of good answers,
and @AndyBeard gave a ton of them.
#SEO #DigitalMarketing #WebDesign
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:: 10th Content Compendium challenge! ::
Sometimes, the content we create isn't for our own site.
Some should be created specifically for other sites.
Can you name one (and why)?
#DMCC #ContentCompendium
#DigitalMarketing #SEO
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