Top Tweets for #DefendTheSpend
@DOGE @elonmusk @HHSGov love watching the ripple effect of innovation! $700M in daily payments is more than just a number - it's a testament to the power of collective progress what's next for #DefendTheSpend?
Simpler,
The ONLY strategy that works in fighting ad fraud is your own vigilance.
Trusting any one else to fight ad fraud for you is like trusting the fox to guard the henhouse, as the saying goes.
BTW the fox has been feasting on your "watch."
#Marketers #defendthespend
#marketers #defendthespend and take matters into your own hands
let me know what you think of this playbook
https://t.co/VIV6kQbNib
This is seriously bad news until ad fraud in digital is cleaned up.
Marketers, #defendthespend from middlemen whose only goal is to maximize their OWN profits, NOT help you do better digital marketing.
https://t.co/yBuPrQ4Bk7
Harm caused by bad fraud detection - good publisher domains get blacklisted due to incorrect IVT measurement by fraud detection company; fraud domains sail through and keep stealing ad budgets (marketers think everything is fine) #defendthespend
Marketers, #defendthespend
You SHOULD ask your fraud verification vendors why you might be seeing something like the following - a 190,000% increase in Android devices hitting site when a campaign was turned on - didn't trigger any red flags, get marked as fraud, or blocked.
#transparency should come to fraud detection vendors too; it is not acceptable to tell paying clients "sorry we can't (won't) explain how or why we labeled something as fraud or not as fraud, it's our secret sauce" Marketers, #defendthespend
@jason_kint @AdMonsterGavin @agent_it @DCNorg @AdMonsters @rbeeler Buying direct from good publishers avoids this problem and gives marketers at least a 4X increase (400% increase) in working media - dollars that go to the publisher to actually run the ad impressions. Marketers, #defendthespend
Folks, bad bots don't come from Russia any more. But Russia is the most blocked country (thinking that will help reduce bot traffic) Check your assumptions #defendthespend https://t.co/2GENtEEr8O
#defendthespend
Marketers, in ad fraud, prevention is the best medicine. Once the budget is spent it is never coming back to you.
Marketers, Stop Distracting Yourself. Focus on Ad Fraud First #defendthespend https://t.co/hRq0Gvbiho
#DefendTheSpend Marketers ... look at the facts. If you choose to ignore them, then you are part of the problem. https://t.co/vZ2sETNwvy
#DefendTheSpend Marketers, procurement will be coming to ask questions. https://t.co/vvGFaVt7x5
#DefendTheSpend Marketers, if your agency is buying "cookie pools" your ad is not getting in front of humans. You have a 1 in 100 chance, at best, to get your ad in front of a human. Yeah, I have data. https://t.co/vJlEqtxscP
By @davidmkohl This is accurate. Marketers, in 2018, you will be asked to #DefendTheSpend. Will you be able to? Buying a lot of cheap stuff is not the same as buying a little of the good stuff.
The High Cost Of Low CPMs https://t.co/tUxC55rXVd
Marketers, run these experiments, so you can #defendthespend when your CEO/CFO asks you https://t.co/W6irkR73bZ
I bet less than half of marketers can #defendthespend if their CEO or CFO asked them today. Can you? https://t.co/dEFZfPgcHB?
4/ marketers will be asked to #DefendTheSpend by their CEOs, CFOs; and that will be a good thing for the long term health of the industry (chaff has to be burned off)
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