David Kohl

Driving Growth | Safeguarding privacy | Driving transparency | Building the sustainable future for trusted advertising

[David Kohl @davidmkohl]

@will_luttrell @Symitri_Inc Fantastic to have you on the team, @will_luttrell. LFG!

[David Kohl @davidmkohl]

@aripap @TrustXads @Symitri @Akamai Think privacy firewall with unmatched speed and scale. We're leveraging Akamai's world class security and cloud infrastructure to make our cleanroom function in real-time without every moving data to the middle.

[David Kohl @davidmkohl]

I and my fellow Jews are horrified by the uninformed that find some morality in standing by Hamas terrorists. For all of them — and everyone — this must be seen.

[elisha jacobs @elisha__jacobs]

The incredible, bone-chilling speech by Dr. @mijalbitton during today's "Never Again Is Now" rally outside @nyuniversity 🇮🇱עם ישראל חי🇮🇱

[David Kohl @davidmkohl]

@rochemathieu Wonderful. This must feel awesome.

[David Kohl @davidmkohl]

A good summation from @seb_joseph. What we're hearing from our clients at @TrustXAds is that (1) it's Google, and (2) what about Safari / Apple? @Digiday https://t.co/TlCgmEUewT

[David Kohl @davidmkohl]

I can hear app developers whining again how Apple is throwing its weight around in the name of privacy. Too many complainers fail to see that Apple's privacy-centric approach is working for them because privacy is actually what people want. @TechCrunch https://t.co/P6vxjd9x44

[David Kohl @davidmkohl]

@aripap @JeromySonne @vinnysgreen @AdtechGod @FreeWheel @Roku @magnite @aristein @craignewmark @TrustXads Almost all the majors. DV360, TTD, Yahoo, etc.

[David Kohl @davidmkohl]

@aripap @JeromySonne @vinnysgreen @AdtechGod @FreeWheel @Roku @magnite @aristein @craignewmark Appreciate everyone describing @TrustXads. The model works. We create value with 100% viewable, fraud-free, brand safe, premium inventory. Brands and pubs see incremtality. I’d agree with @aripap that if we were an exclusive channel for our pubs, the model would work even better.

[David Kohl @davidmkohl]

#Google is enabling Privacy Sandbox APIs in Chrome. A move that further locks us into the Google ecosystem in the name of privacy. Worth it? https://t.co/PnV6MvPC2B

[David Kohl @davidmkohl]

A clever OOH campaign with messaging that should hit home for everyone. @adage

[Ad Age @adage]

Working with @BBDOSF, @WhatsApp installed “privacy shades” at three famous locations.

The message—everyone needs privacy protections, even famous homes. https://t.co/iSrsf9zEzK

[David Kohl @davidmkohl]

Do you know where your Pixels are? @Richymediaguy has a few suggestions to clean up your act. https://t.co/bWbmngNdHo

[David Kohl @davidmkohl]

This has got to be an evil joke. Not only did online tax prep services share "millions" of users' sensitive data with @Google and @Meta, but Meta confirmed they used the data for targeting and to train AI algos. F-ing crazy! https://t.co/lHiuENk0r9

[David Kohl @davidmkohl]

I wanted to share this resource with the rest of my followers from my friend @Richymediaguy. He compares the proliferation of #PrivacyRegulation to Moore’s Law and urges diligence across your vendors who handle personal data you collect. https://t.co/fDNsYSXg8b

[David Kohl @davidmkohl]

We created @TRUSTX seven years ago so that advertisers would have an EZ button at scale for 100% premium inventory. 30 publishers, 5,000 domains, 300 million unique users every month. There should be no excuse for buying MFA!

#Advertising #MFA #LowQualityMedia

[ADWEEK @Adweek]

As with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. https://t.co/DpvogPxFf3

[David Kohl @davidmkohl]

Déjà vu all over again. "The opaque nature of programmatic advertising has inadvertently turned major brands into unwitting supporters, unaware that their ad dollars indirectly fund these unreliable AI-generated sites." @jbruce218 @NewsGuardRating https://t.co/ybjcmRIpLG

[David Kohl @davidmkohl]

I'm with the Europeans on this one. Distributed identity in the bidstream sustains the status quo. Publishers and advertisers who have invested heavily to earn trusted consumer data relationships need a new approach. #nodataleakage @Digiday https://t.co/Ry5aH4AuaM

[David Kohl @davidmkohl]

300% better mid-funnel metrics, 67 percent higher brand lift and 74 percent more "likeability" for ads seen on high-quality sites are all part of why trusted, professional news should be part of every media buyers portfolio. @adage @LouPas https://t.co/zuwFOGyXdc

[David Kohl @davidmkohl]

The Nielsen brand is synonymous with words like "old school" and "legacy." I'm intrigued by Nielsen launching a cleanroom for data analytics but wonder whether this is a little too little too late. Curious what others think.

[Ad Age @adage]

Nielsen is launching a cloud-based Media Data Room to share first-party data with clients in a privacy-safe way using Snowflake’s Media Data Cloud as the underlying platform. https://t.co/TG0ClGP9Rp

[David Kohl @davidmkohl]

This outstanding piece here in @Digiday from @seb_joseph & Ronan Shields needs to be applauded. Their analysis on #Programmatic transparency and the b*** s*** waste of money that could be stopped with really the bare minimum of oversight is SPOT ON. https://t.co/5e0nZFVNOA

[David Kohl @davidmkohl]

We're all used to seeing calls for platform #DataTransparency for commercial reasons, such as ad targeting and media measurement. This report from @FastCompany highlights the predicament of academic researchers. Worth a read and our collective support.

[Fast Company @FastCompany]

The Platform Accountability and Transparency Act would give researchers and nonprofits the ability to request large amounts of data from the top social media companies, contingent upon approval from the National Science Foundation. https://t.co/tyxxL7DRE7