SHaiLLEY (he/his highness)

COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)

[SHaiLLEY (he/his highness) @shails]

Who’s going to be the next casualty of gen ai

[Kalshi @Kalshi]

BREAKING: Getty Images officially files for bankruptcy

[SHaiLLEY (he/his highness) @shails]

AI agents are about to start buying media. The industry finally has a proposed standard for the messy RFP/proposal stage.

IAB Tech Lab just extended the AAMP 3.0 + OpenProposal public comment period to November 10. Overwhelming demand.

If you build or buy media, this is the one to review.

[IAB Tech Lab @IABTechLab]

**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: https://t.co/zv0d1rdI18

#AgenticAdvertising #AAMP #OpenProposal

[SHaiLLEY (he/his highness) @shails]

Apple’s latest Safari blocks aren’t just hurting ad tech—they’re making it harder for publishers to get paid.

IAB Tech Lab CEO @anthonykatsur

“Too much of the industry conversation has treated this as a question of which technology vendor will prevail. That gets the business priorities wrong.”

When measurement gets worse, ad dollars flow to walled gardens. An impression missed today can’t be recovered tomorrow.

Trusted Server puts ad delivery back under publisher control—open-source and built for this exact problem.

Privacy matters. So does independent media.

[IAB Tech Lab @IABTechLab]

Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks: https://t.co/tLtLu5yabb

[SHaiLLEY (he/his highness) @shails]

🚀 Privacy-safe data collaboration is now the growth engine for streaming. At #IWantMyCTV on Nov 12 in NYC, hear directly from Databricks’ Nidhi DeSutter (Field Solutions Engineering Leader, AdTech & Agencies) and Kyle Leahy (Director of Sales, Adtech & Martech).Nidhi brings 12+ years building privacy-first data strategies across media, advertising, and identity. Kyle is a proven growth driver who has scaled adtech and martech outcomes with deep expertise in digital native ecosystems.They’ll show how open, secure collaboration unlocks higher audience yield and stronger attribution without compromising privacy.The agentic CTV era is here. Don’t miss how Databricks is powering it.#IWantMyCTV #CTV #AdTech #Privacy #Databricks

[IAB Tech Lab @IABTechLab]

The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world: https://t.co/hSwC4nnkZO

[SHaiLLEY (he/his highness) @shails]

The open web’s future is being decided right now—not in the browser, but at the edge.

Join Rowena Lam (IAB Tech Lab’s Senior Director of Privacy & Data, the driving force behind GPP, Trusted Server, and the industry’s privacy standards) and Fastly co-founder Simon Wistow (the edge computing pioneer who helped build the infrastructure powering the modern web) as they show why server-to-server is the only path that delivers both sub-millisecond performance and real privacy control.

Nov 5 | London | IAB Tech Lab International Summit
Welcome to the Agentic Web. Don’t miss this session.

[IAB Tech Lab @IABTechLab]

Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more: https://t.co/HK2hGipC7s

[SHaiLLEY (he/his highness) @shails]

Stop launching CTV formats that look great in the pitch deck and fall apart in production.
Catherine Cho (Index Exchange) is sharing the real playbook at #IWantMyCTV — Nov 12, NYC.
No more deployment gotchas.

[IAB Tech Lab @IABTechLab]

Ready to scale next-generation CTV ad formats without the technical headaches? At #IWantMyCTV on Nov 12 in NYC, learn how to seamlessly plan and implement emerging formats while bypassing common deployment gotchas from Index Exchange's Catherine Cho! https://t.co/nYGKdI184a

[SHaiLLEY (he/his highness) @shails]

ARTF has had breakthrough adoption this year. Learn why and whats in for next version.

[IAB Tech Lab @IABTechLab]

Container technology is transforming how ad tech enriches the bidstream, and ARTF Version 1 is already driving industry adoption! Join us to break down how ARTF elevates OpenRTB and reveal what is on the horizon for Version 2. Register today: https://t.co/aDnM0YyHlK

[SHaiLLEY (he/his highness) @shails]

Only 14 days until @IABTechLab’s International Summit on Nov 5. The Agentic Web is already reshaping CTV, privacy, and RTB—London is where the industry gets clear on what comes next. Grab your pass: https://t.co/cqHZcnmD82

[IAB Tech Lab @IABTechLab]

Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now: https://t.co/6qTtIVzIzC

[IAB Tech Lab @IABTechLab]

CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: https://t.co/RkvMtq7E0R

[IAB Tech Lab @IABTechLab]

**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: https://t.co/zv0d1rdI18

#AgenticAdvertising #AAMP #OpenProposal

[Vishal Misra @vishalmisra]

I have been vocal about using the defensive capabilities of AI for good. So am putting my money (time) where my mouth is by joining this fantastic effort led by @AnneNeuberger with an incredible group of people.

[Suhag A. Shukla @SuhagAShukla]

Please share widely! This guide is more urgent and relevant today than ever before.

[SHaiLLEY (he/his highness) @shails]

@Fintech03 Checkout khadi ashram. They have honey and it’s good

[Kunal Kapoor @kapoorkkunal]

Man, we have incredible institutions. And i’ve always felt they should be part of our pop culture, not just our curriculum.

So I teamed up with @A47merch to design six jackets for ISRO.

Which ones would you wear? The top three go into production.

1–4 here, 5 and 6 below. 🚀

[SHaiLLEY (he/his highness) @shails]

😆😆😆

[Gaurav गौरव @TheIndianTruth_]

Democracy is dead in India!

I have lost a 500-ruper note and I believe my neighbour stole it. I don't have any proof that he did, but he, too, is not proving that he didn't. I am thinking of marching to Delhi to demand resignation of the RBI Governor.

[SHaiLLEY (he/his highness) @shails]

😳

[GURGAVIN @gurgavin]

1/ I WONDERED WHAT HAPPENS IF YOU JUST BUY THE BEST PERFORMING STOCK FROM THE YEAR BEFORE AND DO IT EVERY SINGLE YEAR

SO I BACKTESTED IT GOING BACK 15 YEARS

STARTING WITH $100 IN 2012:

END RESULTS

S&P 500 → $800

LAST YEAR'S WINNER → $176,114

[SHaiLLEY (he/his highness) @shails]

@arjunram This is what I am talking about

https://t.co/AJiKcQEM0j

[Brian Armstrong @brian_armstrong]

We were able to fine tune an open weight model (Qwen3.5-9B) on proprietary internal data at @coinbase, and it out performed frontier models, at much lower cost and speed, for a specialized task (fraud prevention in this case).

I think we'll see more of this pattern inside companies. The frontier models are amazing generalists. But increasingly you'll see specialist models out perform on more narrow tasks, either working on teams, or by themselves.

We're making it easy to fine tune models internally for our employees. We even have a skill for it in our internal harness that makes it easy to spin these up and start training them:

"/fine-tune-and-serve-llm I want to fine-tune Qwen for payments risk review. help me get started"

I imagine we'll have some backend services that could be replaced entirely by this new architecture.

[SHaiLLEY (he/his highness) @shails]

@arjunram Yes at the end of the day we are dealing with probabilistic systems. How to make them more accurate is the challenge rather more accurate for a specific task / operation/ decisioning?

[SHaiLLEY (he/his highness) @shails]

@arjunram That’s the point layering one probabilistic system over another is no better imo. Post training at least feeds the system with real knowledge to make decisions. And layered with benchmark testing I believe provides much better confidence than relying on two probabilistic systems.