Top Tweets for #EffWeek
Thanks very much to @The_IPA for showcasing 10 years of “The Long & The Short of It” at #effweek last week. For those who missed it, we recorded a WARC podcast:
https://t.co/U3reDdJrJl
And for those who prefer the written word, here’s an interview we did for @LBBOnline:
“That’s why it’s called ‘The Long AND Short of It."
Ahead of #EffWorks Global 2023, Godfathers of Effectiveness @Binetles & Peter Field spoke to @LBBonline about their seminal publication & balancing the emotional and the rational: https://t.co/RwDZtKnHWM
And he concludes… “Advertising that looks inwards, makes people look away. It’s time to bring back advertising that entertains” #effweek #lookout #Advertising #system1

Peter field, @Grace_Kite, clare enders, @JCPHankins etc all excellent speakers this week at #effweek but dont sleep on this talk- brill account of the hard work it takes to get a business to change its view of marketing. An answer to what @markritson calls "the question"
It’s #EffWeek here at Zenith! We’ve got a very exciting line-up of industry leading speakers who will join us to discuss advertising effectiveness. 🤩 Thank you @KNelsonField, @Grace_Kite, @thetenzer, Kate Waters and Zeo Harkness!

Great to see
@benessen
and Caroline Davison share their Ecoeffectiveness thinking at the @The_IPA #EffWeek. 2018 Grand Prix from Audi by
@BBHblacksheep produced 5.1 million tonnes of carbon - same emissions as the 43 million people of Uganda. Big Number. @PurposeDisrupt

Thanks @thinkboxtv for an insightful session today. The upshot is brands need more flexibility. Activation campaigns require agility and shorter lead times -shorter AB deadlines! TV should be agile to entice more brands and increase share from current TV advertisers #effweek
Just signed up for #EFFWeek on the back of this. Looking forward to it, thanks @BinetLes and @johnnieego
For the last six years, we’ve experimenting with share of search as a tracking metric. It’s fast, cheap & predictive. Not only that, it can measure both short & long term ad effects. Find out more next Wednesday at Eff Week: https://t.co/vexshwbKwo

"A key focus at Hearts is bringing effectiveness to all campaigns and measuring it appropriately."
We loved working with #EffWeek and @djbuttle
@FinancialTimes to host our EffWeek event. Heres' a reminder of Kate's Top 10 from #EffWeek. https://t.co/urULbbIp3y"



.@SteveGladdis talks us through Lemon, written by Orlando Wood, that explains the behaviours and characteristics of the right and left brain and how we are currently a culture that is more left brained. #EffWeek #MediaComUK

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