#EffWeek - Twitter Hashtag

over 2 years ago

Thanks very much to @The_IPA for showcasing 10 years of “The Long & The Short of It” at #effweek last week. For those who missed it, we recorded a WARC podcast: https://t.co/U3reDdJrJl And for those who prefer the written word, here’s an interview we did for @LBBOnline:

Institute of Practitioners in Advertising (IPA) @The_IPA

over 2 years ago

“That’s why it’s called ‘The Long AND Short of It." Ahead of #EffWorks Global 2023, Godfathers of Effectiveness @Binetles & Peter Field spoke to @LBBonline about their seminal publication & balancing the emotional and the rational: https://t.co/RwDZtKnHWM

1

5

0

5K

0

17

3

7

5K

Zenith UK @Zenith_Media_UK

over 3 years ago

A brilliant session this morning for #Effweek hosted by Jo Arden, CSO @OgilvyUK, who spoke to us about the ins and outs of the prestigious @The_IPA Effectiveness Awards! Very inspiring and our wheels are now starting to turn to generate ideas in prep for next year's awards.🤩

0

3

1

0

System1 @System1Research

over 4 years ago

And he concludes… “Advertising that looks inwards, makes people look away. It’s time to bring back advertising that entertains” #effweek #lookout #Advertising #system1

System1Research's tweet photo. And he concludes… “Advertising that looks inwards, makes people look away. It’s time to bring back advertising that entertains” #effweek #lookout #Advertising #system1 https://t.co/IrnGvlqxq3

0

1

0

Rich Kirk @rich_kirk

over 4 years ago

Peter field, @Grace_Kite, clare enders, @JCPHankins etc all excellent speakers this week at #effweek but dont sleep on this talk- brill account of the hard work it takes to get a business to change its view of marketing. An answer to what @markritson calls "the question"

Institute of Practitioners in Advertising (IPA) @The_IPA

over 4 years ago

We were on a journey to change the way thought about marketing. From thinking about marketing as a service to marketing as a business driver - @UBS Asset Management's Anoushka Elliot explains how they changed their marketing culture at #EffWorks Global 2021

1

0

4

0

[email protected] @JCPHankins

over 4 years ago

Just writing notes on the way to my #effweek @EffWorks presentation

0

8

0

Clare O'Brien @clareob

over 4 years ago

First conference with real people - #EffWeek Global and @WunThompsonUK’s Pip Hubert -chair of the @The_IPA Effectiveness Leaderships Group gets us excited for the day ahead - fab agenda!#isbasays @ISBAsays

clareob's tweet photo. First conference with real people - #EffWeek Global and @WunThompsonUK’s Pip Hubert -chair of the @The_IPA Effectiveness Leaderships Group gets us excited for the day ahead - fab agenda!#isbasays @ISBAsays https://t.co/H53CcBnZgK

0

2

1

0

Zenith UK @Zenith_Media_UK

over 4 years ago

It’s #EffWeek here at Zenith! We’ve got a very exciting line-up of industry leading speakers who will join us to discuss advertising effectiveness. 🤩 Thank you @KNelsonField, @Grace_Kite, @thetenzer, Kate Waters and Zeo Harkness!

Zenith_Media_UK's tweet photo. It’s #EffWeek here at Zenith! We’ve got a very exciting line-up of industry leading speakers who will join us to discuss advertising effectiveness. 🤩 Thank you @KNelsonField, @Grace_Kite, @thetenzer, Kate Waters and Zeo Harkness! https://t.co/WWrUIxbgaD

0

7

2

0

Jonathan Wise @JonathanMWise

over 5 years ago

Great to see @benessen and Caroline Davison share their Ecoeffectiveness thinking at the @The_IPA #EffWeek. 2018 Grand Prix from Audi by @BBHblacksheep produced 5.1 million tonnes of carbon - same emissions as the 43 million people of Uganda. Big Number. @PurposeDisrupt

JonathanMWise's tweet photo. Great to see
@benessen
and Caroline Davison share their Ecoeffectiveness thinking at the @The_IPA #EffWeek. 2018 Grand Prix from Audi by
@BBHblacksheep produced 5.1 million tonnes of carbon - same emissions as the 43 million people of Uganda. Big Number. @PurposeDisrupt https://t.co/9Cv84RUzFw

1

7

6

0

accelero group @accelero_group

over 5 years ago

Great stuff from @BinetLes yesterday during #effweek showing how share of search predicts SOM. We devised an approach to measure which fast-moving metrics are most predictive of marketing performance, and we find search is just one part of the puzzle. https://t.co/HZd9YJk3Ww

accelero_group's tweet photo. Great stuff from @BinetLes yesterday during #effweek showing how share of search predicts SOM. We devised an approach to measure which fast-moving metrics are most predictive of marketing performance, and we find search is just one part of the puzzle.
https://t.co/HZd9YJk3Ww https://t.co/HJTK8wKPuE

1

2

0

Janet Hull OBE @janet_hull

over 5 years ago

Thanks @TwitterMktgUK for these great insights. Interesting narrative too! #EffWeek @The_IPA

0

3

0

Republic of Media @wearerom

over 5 years ago

Thanks @thinkboxtv for an insightful session today. The upshot is brands need more flexibility. Activation campaigns require agility and shorter lead times -shorter AB deadlines! TV should be agile to entice more brands and increase share from current TV advertisers #effweek

0

4

1

0

adam&eveDDB @aandeddb

over 5 years ago

There's still a chance to join our Group Head of Effectiveness @BinetLes sharing his latest research pointing to a direct correlation between share of search and share of market at #EffWeek. Register to the free presentation today at 15.15-15.45 BST. https://t.co/E7U6SFZ4St

aandeddb's tweet photo. There's still a chance to join our Group Head of Effectiveness @BinetLes sharing his latest research pointing to a direct correlation between share of search and share of market at #EffWeek. Register to the free presentation today at 15.15-15.45 BST. https://t.co/E7U6SFZ4St https://t.co/1dCvp5DnWE

0

7

1

0

Marketing Week @MarketingWeekEd

over 5 years ago

Ahead of his #EffWeek session today @BinetLes discusses the potential 'predictive power' of share of search https://t.co/gGGp5cMDvA

0

7

2

0

adam&eveDDB @aandeddb

over 5 years ago

Join our Group Head of Effectiveness @BinetLes as he shares his latest research which points to a direct correlation between share of search and share of market at #EffWeek. Register to the free presentation on Wednesday 14th October 15.15-15.45 BST. https://t.co/JQIOIRTFKq

aandeddb's tweet photo. Join our Group Head of Effectiveness @BinetLes as he shares his latest research which points to a direct correlation between share of search and share of market at #EffWeek.
Register to the free presentation on Wednesday 14th October 15.15-15.45 BST. https://t.co/JQIOIRTFKq https://t.co/XOC30jv4Gr

0

5

0

John Kennedy @John_Kennedy1

over 5 years ago

Just signed up for #EFFWeek on the back of this. Looking forward to it, thanks @BinetLes and @johnnieego

Les Binet @BinetLes

over 5 years ago

For the last six years, we’ve experimenting with share of search as a tracking metric. It’s fast, cheap & predictive. Not only that, it can measure both short & long term ad effects. Find out more next Wednesday at Eff Week: https://t.co/vexshwbKwo

BinetLes's tweet photo. For the last six years, we’ve experimenting with share of search as a tracking metric. It’s fast, cheap & predictive. Not only that, it can measure both short & long term ad effects. Find out more next Wednesday at Eff Week: https://t.co/vexshwbKwo https://t.co/JEmLiFP6UP

21

469

75

56

0

2

0

Hearts & Science UK @HeartsScienceUK

over 6 years ago

"A key focus at Hearts is bringing effectiveness to all campaigns and measuring it appropriately." We loved working with #EffWeek and @djbuttle @FinancialTimes to host our EffWeek event. Heres' a reminder of Kate's Top 10 from #EffWeek. https://t.co/urULbbIp3y"

HeartsScienceUK's tweet photo. "A key focus at Hearts is bringing effectiveness to all campaigns and measuring it appropriately."
We loved working with #EffWeek and @djbuttle
@FinancialTimes to host our EffWeek event. Heres' a reminder of Kate's Top 10 from #EffWeek. https://t.co/urULbbIp3y" https://t.co/dK4C7bwNwJ

0

2

0

EssenceMediacom UK @emc_uk

over 6 years ago

Peter Field explains the two models of effect to our #MediaComUK #EffWeek conference.

1

2

1

0

Sue Unerman @SueU

over 6 years ago

Jane Christian gets measurement sorted @MediaComUK @MediaComGlobal @The_IPA #Effweek

0

3

1

0

Sue Unerman @SueU

over 6 years ago

@MediaComUK #Effweek @The_IPA @Thinkboxtv

0

3

1

0

EssenceMediacom UK @emc_uk

over 6 years ago

.@SteveGladdis talks us through Lemon, written by Orlando Wood, that explains the behaviours and characteristics of the right and left brain and how we are currently a culture that is more left brained. #EffWeek #MediaComUK

emc_uk's tweet photo. .@SteveGladdis talks us through Lemon, written by Orlando Wood, that explains the behaviours and characteristics of the right and left brain and how we are currently a culture that is more left brained. #EffWeek #MediaComUK https://t.co/V9VHYQylM7

0

2

0

Top Tweets for #EffWeek

Last Seen Hashtags on Sotwe

Trends for you

Most Popular Users