Top Tweets for #FrictionHunter
Who on earth has ten minutes to respond to some random survey? Seriously... if you want customers to respond, be sure they can do it in less than a minute. One multiple choice and optional text box is ideal. #FrictionHunter #marketresearch
Everyone's in a hurry. If you can reduce friction in any process, you’ve got yourself a business. #FrictionHunter
Recycling can be confusing and high effort, like peeling off labels to recycle plastic. I love @amazon's simplicity and clarity on this mailer! #FrictionHunter
I got an April Fools email from @parkmobile - they sent me a "gift card" that expired the day before!
#FrictionHunter
Despite being an existing patient of this dermatology practice, I get handed a clipboard with multiple blank forms "to update their records." Why not let me review a completed form & make corrections? Wasted 10 minutes. #PatientExperience #FrictionHunter
Not a very customer-centric policy... #FrictionHunter
Here's the resolution you've been waiting for: start a friction log! You'll train your brain to see wasted effort you never saw or just ignored. It works! New at @ForbesCMO #NewYearResolution #FrictionHunter https://t.co/OikhD2OjkX
Hey, @united, this is still happening constantly. PLEASE tell the IT people to fix the constant "we don't recognize you" and stupid questions! #CX #CustomerExperience #FrictionHunter
A great translation of FRICTION:
#FrictionHunter
Según @rogerdooley la fricción es la dedicación innecesaria de tiempo, esfuerzo o dinero al hacer una tarea en cualquier tipo de contexto. Su libro nos enseña a detectarla con el fin de aprender a eliminarla o reducirla con efectos duraderos. Si queréis saber cómo…, ¡¡a leer!!
Well, this is an honor. I'm a Top 50 Thought Leader on Customer Loyalty. Thanks, @thinkers360! #FrictionHunter
Congrats to the Top 50 Global Thought Leaders and Influencers on Customer Loyalty 2022!
https://t.co/39TQmpg4tY
Feat.@GartCapote @thebrandbucket @ServiceRecipe @MarqueeIncent @annebt @rogerdooley @aarronspinley @CxExcellence +
#CustomerLoyalty #Technology #ThoughtLeadership
Seriously, @USATODAY? A multiple screen #captcha to read an article? Is this the subscriber experience Mike Reed is looking for? @Gannett #FrictionHunter #CX #CustomerExperience
Captchas are getting more and more difficult. #FrictionHunter
Yet another corporate move to low-friction Texas...
- low financial friction (biz & personal taxes)
- low regulatory friction
#FrictionHunter @CaterpillarInc
https://t.co/XjiMLcub0f via @WSJ
This kind of #CustomerExperience is all too common. Good bet the bosses never have to personally deal with this crap. #FrictionHunter
Nearly fell off the treadmill when I heard @angeladuckw say "tiny amounts of #friction can actually have a surprisingly large effect on decision-making" on her podcast with Stephen Dubner. @Freakonomics #NoStupidQuestions #FrictionHunter https://t.co/WN2Un9tloz
Heads we win, tails you lose! #FrictionHunter
Another day, another dark pattern from LinkedIn:
It looks like I'm given a choice of reply, but that's not true.
Both options are the same message.
Shameful.
cc @rogerdooley
More #FRICTION: Making three bookings at @HiltonHotels in the space of an hour or two somehow required me to solve FOUR image #captchas. For a logged in gold member?? WTF? KEEP ME LOGGED IN! #FrictionHunter
High #friction weekend. I was 6 cents short for a label at @StampsCom so I tried to add money and repeatedly get an account error. Of course, this can only be fixed on weekdays. REALLY? #FrictionHunter (Others have encountered this same issue, I see.)
No doubt my earlier tweet comparing the rapid completion of Tesla's Austin Gigafactory to repeated delays in Berlin shamed the German bureaucracy into action. @elonmusk will be happy! #ATX #Texas #FrictionHunter https://t.co/APJKSd9oEz via @WSJ
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