Top Tweets for #IABDataMobile
WATCH: Ken Lagana, @Panoply, Rachel Lowenstein, @mindshare, & James McNamara @Nielsen, discuss how brands can leverage data for #podcast advertising at the @IAB Data & Mobile Symposium: https://t.co/ugAWdQVRdp #IABDataMobile @klagana
WATCH: Adam Harter, @PepsiCo, & Jeff Lucas, @oath, explain how data helps connect with mobile always consumers at the @IAB Data & Mobile Symposium: https://t.co/EpMkT4Pwh7 #IABDataMobile
The @IAB Data & Mobile Symposium brought together over 200+ industry leaders & executives from across the ecosystem. Check out our blog post on the five core insights that came out of the thought provoking discussions from that day: https://t.co/PYpoiypfdz #IABDataMobile
WATCH: Jonathan Margulies, Managing Director, @WinterberryGrp, discusses the 2018 State of Data Report at the 2018 @IAB Data & Mobile Symposium: https://t.co/M3jA1KoJbm #IABDataMobile @jcmargulies
Watch Mark Davenport, The Trade Desk, & Jeremy Hlavacek, IBM Watson Advertising, lead the discussion on the hot topic of #data ethics during the #IABDataMobile Symposium: https://t.co/sigzmn0jZv @IBMWatson @WatsonAds @TheTradeDesk @jhlava
Watch: Allison Murphy, NY Times, & Edwin Wong, BuzzFeed, define their versions of data-driven creative at the #IABDataMobile Symposium: https://t.co/JFvdRvOwtj @nytimes @BuzzFeed @ehwong55
Watch: Jackson Jeyanayagam, CMO, Boxed, explains how his company combines heart and science to identify consumer insights at yesterday's #IABDataMobile Symposium: https://t.co/n9DwbpIJeN @jacksonjey @BoxedWholesale
And that’s our coverage for today. Thanks to @IAB and all the participants — the @Vervemobile team learned a lot and we hope Twitter readers enjoyed this reporting on the symposium highlights! #IABDataMobile
(5/5) According to @joshuaUMWW at @UMWorldwide, there is a need for marketers to provide consumers with informed consent for data. #IABDataMobile
(3/5) @joshuaUMWW at @UMWorldwide says the lesson to be learned from #GDPR is not for marketers to be scared about regulation, but rather to lean into it. #IABDataMobile
The final panel at @IAB’s Data and Mobile Symposium (#IABDataMobile) is about consumer privacy. We build upon the trust shared by consumers, publishers, and advertisers. Here’s what industry experts have to say about #consumerprivacy.
Thank you to the @iab for having me this afternoonat the #IABDataMobile Symposium and to my #ladyboss leaders and partners in conversation @AgathaBochenek and @susanborst!
Agatha Bochenek, Global Head of Ad Sales @unity3d @AgathaBochenek and Priscilla Valls, VP, Agency, Advertiser & Industry Development @pandoramusic @scilla1 discuss how #brands turn to Opt-in value exchange ad tactics to engage with consumers. #IABDataMobile
We need to avoid a data “sub-prime fail”. @IAB data label effort key to increasing transparency in what comprises data, its various sources and how it gets used. @joshuaumww @meredith @alexpropes #iabdatamobile
“Our whole industry needs #transparency and choice, not just consumers” — Alysia Borsa @MeredithCorp #IABDataMobile #ConsumerPrivacy
Data is now part of every sales meeting, it drives the creative messaging and user experience, informs the media plan and even product development. Optimizing is key! @meredithcorp @joshuaumww @alexpropes @iab #iabdatamobile
The real power of #Mobile #Data is on the measurement side. — @joshuaUMWW @UMWorldwide #IABDataMobile
We need to use #data to drive messaging, creative, and inform media planning. Data and insights play a big role in how we connect our advertising clients— Alysia Borsa @MeredithCorp #IABDataMobile
Alysia Borsa, @MeredithCorp; Joshua Lowcock @joshuaUMWW @UMWorldwide and Alex Propes @IAB @alexpropes share insights on managing #data in today’s environment. #IABDataMobile
“it’s all about who you’re targeting and how you’re measuring it.” well said! @Nielsen James McNamara #iABDataMobile #DataScience #data
Ken Lagana @Panoply @klagana; Rachel Lowenstein @Mindshare_NA and James McNamara @Nielsen discuss how #marketers leverage #data and targeting in the #podcast space #IABDataMobile
Thank you to @iab for an excellent event. So many great learnings shared about today’s #data centric, #mobile-first world. #IABDataMobile #IABSymposium
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