Eric John

Leads @IAB Media Center, working with publishers, marketers and agencies providing research and insights to build brands through digital advertising.

[Eric John @ejohn1]

@NoraKAli Look out media world! @NoraKAli and Mason Media bringing it. Can’t wait to see what’s ahead

[Eric John @ejohn1]

Today's $70BN TV marketplace should be much bigger (once you factor in digital video $$). Hear how full-funnel CTV is unfolding @VideoNuze #Advertising Summit w/Jenna Chen @WalmartInc, Lindsay Pullins @Roku, @LanceWolder @PadSquadMedia @iab Free reg! https://t.co/NNewguzLfV

[Eric John @ejohn1]

True story from a podcaster at @iab #PodcastUpfront. “Someone comes up to me on the street. I said “do you want a selfie? They said no…I’m good. I said really? They said. Wow! You’re just as needy in person as you are on the podcast.” #authenticity @ConanOBrien @Sxmmediagroup

[Eric John @ejohn1]

Who doesn’t love food talk? “Dinner with friends” new podcast hosted by Jesse Tyler Ferguson (Sony Music) shares stories about how food brings people together. “It’s an opportunity to get to know people on a whole different level.” @sonymusic @iab @IABPodcastUpfront

[Eric John @ejohn1]

“We hear that tech will let us live forever, ..unless it kills us first.” Manoush Zomorodi, host of @NPR @TEDRadioHour announces her new show, Body Electric, pushing the envelope for how we think about (and live) with tech #IABPodcastUpfront @manoushz @iab @ginagarrubbo

[Eric John @ejohn1]

Psyched for #IABPodcastUpfront coming up this Thursday previewing latest in programming from creators including @ConanOBrien, Neil deGrasse Tyson and @KellyRipa from @Sxmmediagroup + many more Media buyers request a free pass today! https://t.co/CvsThdohdP @neiltyson @TeamCoco

[Eric John @ejohn1]

@REVRYTV lighting up the Newfronts stage like never before with a Wizard of Oz send up! @iab #IABNewFronts

[Eric John @ejohn1]

What will the next version of converged measurement look like ? For Tal @chalozin and Jamie Power @disneyadsales it starts with tying back to what happens after seeing an ad from anywhere “that’s how we make media accountable in real time” @iab #iabnewfronts @innovid

[Eric John @ejohn1]

Excited to be moderating @CynopsisMedia's First Look '23 panel, Wed 3/15 on #Programmatic #CTV. Join me along w/Jackie Perez, @SpectrumReach, James DiGirolamo @magnite & James Burka @GroupMWorldwide for latest trends & strategies Free registration! @iab https://t.co/UPGjP6eqYU

[Eric John @ejohn1]

@Palau @aripap @ericfranchi @AdtechGod @tkawaja Everyone you see here

[Eric John @ejohn1]

Thrilled to be moderating a super panel of "FAST" minded" folks @VideoNuze #CTVPREVIEW23 virtual! Sign up to attend for free and hear latest trends w/Beth Anderson @BBC, Josh Sharma @AllenMGroup, Aneessa Steilen @VEVO, Tejas Shah @filmrisetv
@iab https://t.co/hVySNElMHD

[Eric John @ejohn1]

@NoraKAli Get ready - Wegman’s omakase coming to Astor Place https://t.co/TWwFW1IlEI

[Eric John @ejohn1]

“Don’t go into clean room partnerships expecting everything privacy-wise is magically taken care of.” You still have to monitor. See Tech Lab Data Clean Room Buyers Guide
@iabtechlab #BuildForPrivacy @IAB

[Eric John @ejohn1]

IAB’s State of Data Report is out. @pam_zucker shares highlights. To answer the needs of brands and buyers “We need to move beyond walled gardens towards picket fences.” Interoperability is key. Be intentional, agile and interoperable. @iab #alm2023 https://t.co/oOIrlgJZ8M

[Eric John @ejohn1]

Everybody has a favorite show. “For us it’s about recreating that water cooler moment and a conversation that advertisers want to connect with” Jeremi Gorman (@Netflix) and @mkassan discuss the challenges of creating zeitgeist moments @IAB #ALM2023

[Eric John @ejohn1]

Heard at #alm2023 - How to “Citizen” from @baratunde Let’s use the tools to shift the narrative, to support our collective interests as citizens, not just consumers.” Hear hear! @iab #alm2023

[Eric John @ejohn1]

Time to forge the future with big ideas! Let’s do this! @iab #alm2023 @mrdcohen

[Eric John @ejohn1]

Do it! Every vote counts (been a poll worker, it works)

[Eric John @ejohn1]

So psyched to moderate “Best Practices for Multiplatform Brand Suitability” @VideoNuze upcoming Summit (virtual) Nov. 17th. with dream team Joe Barone @GroupMWorldwide, Deva Bronson @dentsuintl Jason Lee @HorizonMedia Meg Runieri @teads @iab https://t.co/qsN9gU9mPN #CTVadsBSS22

[Eric John @ejohn1]

Looking at media from an end to end perspective at #BDS2022. “You need to understand your audience, your brands, where they are today and where they’re headed to prioritize how best to show up” Aaron Sobol @unilever chats with David Cohen @iab @livingsobol @mrdcohen