Top Tweets for #IPATouchpoints
This morning our Head of Strategy (joint) @AilsaBelle will be taking part in the @The_IPA's 2020 TouchPoints panel, discussing the importance of context to improve people’s experience of advertising and ultimately improving trust. Follow #IPATouchpoints for updates.

“The fusion of two world class data sources fuels strategic planning” presented by @MsDeniseTurner @newsworks_uk #IPATouchPoints

Newsbrands are read by 31 million people on a daily basis according to PAMCo latest data - @newsworks_uk' Niki West presenting at #IPATouchPoints

So proud of @MajLavelle & @pspencermedia talking through how they used #IPATouchPoints to deliver excellent client media planning 🥰🤩🥰🧡#december19
Day 1 of #RadioAudioWeek: What does audio look like in today's media landscape?
Here's Simon Frazier kickstarting the week with an audio overview and a look at the modern world of audio through #IPATouchPoints 🎧❤️

We are creatures of habit but we’re living in a world of more: more channels, more content, more devices, more information says @The_IPA #IPATouchPoints #RadioAudioWeek #datadriven #datainsights

Dan Flynn from @The_IPA shares video insights from #IPATouchpoints at #mrgconf2018 #reflectingthenation

#WednesdayWisdom Did you know that 82% of time
spent listening to the radio is not shared with any
other media activity – the perfect time to advertise to a captive audience! Source Touchpoints Media Day 2018 #IPATouchpoints #radiolistening #audioadvertising

"Our business has become fixated on a quarter of the Sudoku" - @rorysutherland on not getting carried away by what's new and acknowledging the bigger picture #IPATouchPoints @The_IPA #TouchPoints @bafta
#IPATouchPoints nice work Simon Frazier - TouchPoints new data visualisation tool looks very impressive indeed! @The_IPA
.@The_IPA's Simon Frazier launches new #IPATouchPoints dashboard 'Daylite' to allow easy access to consumer/media data/charts/trends. 👏

New PAMCo print & digital data will be included for the first time in TouchPoints9 #IPATouchPoints
It’s not 11am yet and I’ve already seen @rorysutherland speak at #ipatouchpoints and read @davetrott latest piece for @Campaignmag . Sorry to sound corny, but I feel really privileged to be able to experience such thinking and commentary @D3construction
Redefining relevance and what consumers define as 'knowing me' from @MsDeniseTurner @newsworks_uk #IPATouchPoints

Alarm bells should be ringing��� says @MsDeniseTurner about people’s reluctance to engage with online ads #IPATouchPoints
“People are still naïve when it comes to personalisation” says @MsDeniseTurner: 67% are not aware that Google searches are personalised & just 34% agree that ads they see are matched to their profiles. Younger people a bit more savvy but not much #IPATouchPoints

It's a Landan thing: Kudos to @Marqueasy @ruth_oneill9 for bringing domain names to life using #IPATouchPoints to understand their audiences
@MGOMD 's 'Grump-o-meter', the key to understanding #moods and 'moments of maximum impact' using #ipaTouchpoints data

"Our industry has become fixated on a quarter of the sudoku" ie look at data in context/whole picture says @rorysutherland #IPATouchPoints
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