Top Tweets for #InfluenceAction
Facts rarely change minds or behaviours.
It's feelings about the facts you need to manage in order to influence action.
#TOW #BehSci #JustDoThis #InfluenceAction
Behavioural influence very often comes down to subtle cues like whether an image is on the left or right.
In cultures that read left-right, that's the direction to follow to show progress.
#TweakOfTheWeek #InfluenceAction #JustDoThis
Want to persuade your customer to buy?
Here's how to price three diffferent options to increase the odds they will.
Full clip: https://t.co/kZZQry2cO9
#JustDoThis #InfluenceAction
Getting the balance right is difficult.
Three things to help get it right:
1. Capture interest (WIIFM)
2. Clarify what they need to do
3. Give them the confidence to do it
#TweakOfTheWeek #InfluenceAction #JustDoThis
Clarity > ambiguity.
When it comes to Calls-to-Action and product descriptions, customers prefer clarity.
e.g., Pay now Vs. Act now.
Rosenfeld, Bartolotto & Tomiyama (2022)
#TweakOfTheWeek #InfluenceAction #JustDoThis
Everything in business, and I mean EVERYTHING,
boils down to behaviour.
Getting yourself or others to act.
#InfluenceAction #JustDoThis #BehSci
The science of influence has an influence problem.
If behavioural science is so good, why aren't more people using it?
#BehaviouralScience #InfluenceAction #JustDoThis
Struggle to take your habits with you when you travel?
I'm sharing hwo to make your habits portable with my newsletter subscribers tomorrow.
Join here: https://t.co/1DGA9rjccr
#habits #BehaviouralScience #InfluenceAction
Two banks, both wanting to attract customers with their low interest rate mortgage.
One uses small font. One uses large font.
Who gets it right?
#Proportionality #Behaviouralscience #InfluenceAction
Business feels like a game of whack-a-mole sometimes.
So, what's the answer?
#InfluenceAction #Keynote #Publicspeaker #BehaviouralScience
Fear and (cognitive) laziness sit at opposite ends of your customer's response scale.
Too much fear, they'll be scared to move forward.
Too little fear, they'll stick with the status quo.
From The Williams Behaviour Book https://t.co/GxEBAbraG7
#WBB #InfluenceAction
No, not all your columns should have the same width.
This is important when presenting options to your customer or colleague.
Why? Proportionality.
#InfluenceAction #ChoiceArchitecture #Sales
To close a sales conversation, follow my Conversational Cutlery technique.
From The Williams Behaviour Book https://t.co/GxEBAbraG7
#Sales #InfluenceAction
Sure, behavioural science is interesting, but what then?
If you want to actually use behavioural techniques in your business and life, The Williams Behaviour Book may be for you.
https://t.co/GxEBAbraG7
Thanks @richardshotton
#wbb #InfluenceAction
Your customer might say the want to buy, but do they actually follow through?
Decision-Action Conversion from The Williams Behaviour Book.
The job isn't complete once a decision has been made. That decision needs result in an action.
https://t.co/GxEBAbraG7
#InfluenceAction
People don't only fear something going wrong.
They also fear something going right.
From The Williams Behaviour Book https://t.co/GxEBAbraG7
#WBB #InfluenceAction #Behaviourchange
Even run into this issue in a brainstorming session?
This explains why so many group sessions are not collaborative at all.
#influenceaction #changemanagement #BehSci
There seem to be three stages of #behaviouraleconomics. The first stage? Being oblivious!
#BehSci #influenceaction #behaviourchange
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