Top Tweets for #TweakOfTheWeek
George Zinn -- the man who falsely told police he shot Charlie Kirk moments after the attack -- has now been charged with possessing child porn.
π https://t.co/2QjnlQy9El
just walked past some dude laying on the subway floor stroking his shit #tweakoftheweek
new tweaker alert: wacky pigeon lady reminiscent of creepy pigeon lady from home alone 2 #tweakoftheweek
Behavioural influence very often comes down to subtle cues like whether an image is on the left or right.
In cultures that read left-right, that's the direction to follow to show progress.
#TweakOfTheWeek #InfluenceAction #JustDoThis
Getting the balance right is difficult.
Three things to help get it right:
1. Capture interest (WIIFM)
2. Clarify what they need to do
3. Give them the confidence to do it
#TweakOfTheWeek #InfluenceAction #JustDoThis
Clarity > ambiguity.
When it comes to Calls-to-Action and product descriptions, customers prefer clarity.
e.g., Pay now Vs. Act now.
Rosenfeld, Bartolotto & Tomiyama (2022)
#TweakOfTheWeek #InfluenceAction #JustDoThis
Need to negotiate price?
Use a precise rather than rounded number because people are more likely to assume you arrived at that figure for a reason, and that's harder to dispute.
Ref: Mason, Lee, Wiley & Ames (2013)
#TweakOfTheWeek
When designing visuals it is better to include factual statements high on the page, and feelings lower down.
Why? Up/Down Congruence, matching the message to our conceptualisation of head and heart.
Ref: Cian, Krishna & Schwartz (2015)
#TweakOfTheWeek
One of the most common questions I get:
Should I offer a returns policy?
Yes.
While returns might go up, sales are likely to go up more.
#Tweakoftheweek #BehSci #InfluencingAction #JustDoThis
Yes, you can use behavioural science in both B2C and B2B markets.
But there are subtle and important differences.
#TweakoftheWeek $influencingaction #justdothis
A broader range of products is not always the answer.
People overestimate their need for variety by as much as 20%.
Depth rather than beadth of inventory is often more profitable.
#Tweakoftheweek
It's not about being at your best.
It's about being at your worst and still succeeding.
That's how you get longevity in business.
#Tweakoftheweek #influencingaction
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