Top Tweets for #InventionInPR
The @pizzahut "Moving Box Table" is a specialty pizza box that turns into a miniature table, timed for the month when most people move and admit (via survey) that they've eaten a pizza on the floor after a move. It's an #InventionInPR Type 1+ 3:
https://t.co/aulOiBQsDY
The @LEGO_Group's "LEGO Slippers" use extra-thick memory foam to protect parents' feet when they step on a child's LEGOs in the dark of night. This timeless #InventionInPR Type 1 RU earned coverage on @TODAYshow a decade ago and would do it again tomorrow:
https://t.co/MjXoQUY0Fx
The @TDBank_US "Dog ATM" dispenses dog treats into a bowl instead of cash, and displays dog-centric content. Its test market is Philadelphia. This is an #InventionInPR Type 1 spotted in the wild by @KeithsTweets. Thank you, Keith!
https://t.co/9PwDWPr3bC
The Papa Johns edible "Garlic Butter Candle" is an #InventionInPR Fail shared by @Chris_McMurry. The few write-ups it received used phrases like "for reasons we cannot quite fathom," "reek with the stench" and likened it to an April Fool's joke gone wrong.
https://t.co/jZm8BSSbui
IKEA's "Turkey-Sized Meatball" is a 10-pound version of its iconic Swedish meatballs, big enough to feed the entire family for Christmas, and an #InventionInPR Type 3: Transformation. Spotted in the wild by @aleiter:
https://t.co/GDJbKzOqUv
Every great #InventionInPR begins with the vision of one person. @vMichaelv of @knyvetpr gave out rotisserie chickens for Halloween and made the news several times over, giving @MarketBasket a surprise hat trick. Well done!
https://t.co/Bl13WTQR7O
Thank you to everyone who attended Adam's #InventionInPR Author Talk at @BPLBoston on National Publicist Day!
Looking to celebrate National Publicist Day? Who better to do it with than @aritchbrand and his author talk at the #BostonPublicLibrary. Learn more about #InventionInPR: https://t.co/sqtEgRNf2p
PR has a holiday, and it's today! To mark National Publicist Day, I'm speaking about #InventionInPR at @BPLBoston in the Commonwealth Salon at the Central Library in Copley Square. We begin at 6:00!
https://t.co/TF4vgFtytY
On National Publicist Day, Adam Ritchie discusses his 2022 book, Invention in PR, and how to push the limits of #PR from promotion to creation. Learn more on Oct. 30 at the #BostonPublic Library: https://t.co/G1g42Cirh1 #InventionInPR
@mattragas @adage That's an #InventionInPR Type 2RF! Not creating a whole new category or a whole new function (Type 1), but creating something newsworthy within an existing category. Some start out purely for humor (F), but the team pushes it the next step and makes it real (R). @teexwhite
Did you know the "Invention in PR" book contains more pulp than any book on the market? @SUAlums authored, illustrated and designed. So juicy, we almost released it on an orange!
๐ @drinkgeek
๐ @creativeoutlaw
๐ @NewhouseSU
๐ @SU_VPA
https://t.co/3OleHNmgVb
#InventionInPR
@HondoMesa @aritchbrand I had a lot of fun writing that line. Thank you for the close read, @HondoMesa!
#InventionInPR
Many thanks to @fontbandit who spoke to my @MSUHawkComm class today about his amazing examples in his #InventioninPR book & how to create your own amazing moments & campaigns. My students researched fun examples and I even jumped in with a career favorite! https://t.co/8F6B5ZEamX
I want PR pros to invent the products and services they'll eventually be asked to promote. It's happening by accident, but here I share with John from @odwyerpr and @tony_cheevers from @Researchscape how to make it happen with intent.
#InventionInPR
https://t.co/QCOucv99Tg
PR pros should be the ones coming up with new products and services instead of being called in after the fact to create a campaign for something that has no PR legs, explained Adam Ritchie (@aritchbrand) during O'Dwyer's / @Researchscape webinar Mar. 14 https://t.co/GgwUZq8W4U
Using #PR as a creative engine with Adam Ritchie (@FontBandit)
As #PRpros, "we instinctively know what products are newsworthy. We know if something has PR legs or not."
Via @ODwyerPR. #InventionInPR https://t.co/l0Gb8mTQxi
We flagged this #InventionInPR more than a year ago, and it just took home one of the most coveted categories in the #PRWeekAwardsUS! Congratulations @ICFNext and @millerhighlife!
cc: @PRWeekUS, @prweekdiana, @Chris_McMurry
The Miller High Life Gingerbread Dive Bar Kit is an #InventionInPR that shows a brand embracing its true self, complete with miniature cornhole boards and a floor designed to be coated with maple syrup for appropriate stickiness. Spotted by @Chris_McMurry: https://t.co/NPKP7MY2Ix
Some of my favorite albums were tested live on the road before the band hit the studio. That's how I approached the "Invention in PR" audiobook: workshopping it with more than 50 talks around the country. And now you can listen!
https://t.co/05RPFBVasp
#InventionInPR
#TantorAudio
Today is the audiobook release of "Invention in PR," Adam Ritchie's guide to putting PR in charge of product/service development, from @TantorAudio. The content won "Best Thought Leadership" in the @Provoke_News #SABREAwards!
https://t.co/uQRGhHAO6P
#InventionInPR
#TantorAudio
Congratulations to my dear, talented friend Adam Ritchie, principal at @aritchbrand on the release of his must-read book for practitioners, chock-full of certified brand magic! "Invention in PR" https://t.co/sJIFdpuzCe #InventionInPR
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