Top Tweets for #Leadership2Action
CMOs, the @ANAmarketers @Cannes_Lions Global CMO Growth Summit goes live in minutes. Are you registered? Delegates will make commitments that will redirect and advance the industry agenda in the year to come.
#GrowthSummit #ActionsBeyondAds #Leadership2Action
The 4th annual @ANAmarketers Global CMO #GrowthSummit brings together world leaders to reset the priorities, & reform the systems that will rebuild the economy and society for good. Is your company represented? https://t.co/MkHb35Lz5Q
#ActionsBeyondAds #Leadership2Action
As the head of marketing for your organization, what will you add to the #CMO Roll Call for Good? Represent your company as a Delegate to the 2021 ANA Global CMO #GrowthSummit on 12/13. https://t.co/VgcM6Wb6NL
#ActionsBeyondAds #Leadership2Action #roadtothesummit
#CMOs, we support this. Talent&Marketing priority co-chair @LEGO_Group's Julia Goldin explained why good leaders get emotional in a recent interview with @KnowYourValue's @morningmika
#Leadership2Action
In this study, leaders who openly acknowledged their fears and stresses were particularly successful in building resilient, high-performing teams during the pandemic. https://t.co/kqyy8T0rPC
Congratulations to @chassan, who, as they say in banking, is cashing out and moving on! @Chase scores big, bringing one of the industry's best and brightest onto their team. All the best from the #GrowthCouncil
https://t.co/Y4rKSuORx6?
#Leadership2Action
#CMOs, are all of your basis covered? If not, it's not too late to register for this conference.
#Leadership2Action #ActionsBeyondAds
With top marketers from @ProcterGamble, @Loreal, @AutoNation, and more on the agenda, the #ANAmedia conf. will cover critical topics like programmatic, data, CTV, brand safety, measurement, ad fraud, transparency, and performance marketing. Register here: https://t.co/0BLlGwq9Bx
@fiorenzaplinio @ANAmarketers @Cannes_Lions @CharissaMesser @BankofAmerica @merrelloutside Nice work @fiorenzaplinio and the team at @Cannes_Lions! And thank you @CharissaMesser and Janice Tennant! Cheers all! #Leadership2Action
"I really do worry that we’re facing a critical moment in our movement....How do we meet that moment?" @FionaCarter on making a difference in gender equity.
#seeher #Leadership2Action #B4H https://t.co/XjWrxc433g
#CMOs planning budgets and strategy in changing and uncertain times, what are your peers considering? "Nearly 2/3 of global marketers surveyed said they plan to boost marketing spend." Intel to inform your decisions.
https://t.co/wkbaSqXU7f
#ActionsBeyondAds #Leadership2Action
The mandates of the Global CMO Growth Council include achieving true diversity and inclusion across the marketing ecosystem.
What are you doing within your organization?
#ActionsBeyondAds #Leadership2Action
We’re rolling out virtual AR training to help our people identify and confront bias. Learn more about how we’re leveraging new technologies and evolving our leadership training to advance belonging and inclusion at our firm.
With the intention of helping the marketing industry act as a force for growth and force for good, #CMOs across the Global Growth Council have brand purpose and brand safety top of mind. This @ANAmarketers playbook is a good start.
#ActionsBeyondAds #Leadership2Action
Still looking to discover your brand's purpose? Our 56-page playbook offers the guidance your team and your brand need to succeed. Download it for free here: https://t.co/dDW8x05R36
News #CMOs can use..."brand strategy has risen to the top of the marketing agenda, leapfrogging from its position near the bottom on the 2019 list. Interestingly, brand strategy has even surpassed analytics in importance among marketers."
#ActionsBeyondAds #Leadership2Action
44 percent of CMOs say they faced 2020 budget cuts due to the pandemic. Despite this 73 percent expect the negative economic impact of COVID-19 to be short-lived and more than half expect a return to business-as-usual performance soon. What's up with that? https://t.co/quIcEQQzZx
43 percent of #CMOs at the top 100 advertising spenders in 2019 are women. 70-80% of all consumer purchasing decisions are driven by women. #SeeHer
#ActionsBeyondAds #Leadership2Action
Thoughts from @WARCEditors on #brandsafety. What do #CMOs need to consider given “the growing distance between right-wing politics and almost every non-political power center in America.”
#ActionsBeyondAds #Leadership2Action
In the aftermath of the #Capitolriots, how are US brands re-assessing their entanglement with #politics?
@cpealet, U.S. Commissioning Editor at WARC shares her insights - https://t.co/G644kfVfOK
Her piece is an just an advance of our new #SpotlightUS series - coming soon!
CIIM, developed by @ana_aimm has proven that accurate cultural portrayals lead to 2-3x increased advertising effectiveness and an increase in purchase intent by as much as 3x.
CMOs, are your teams building relevant ads?
#ActionsBeyondAds #Leadership2Action
Are your communications sufficiently inclusive and relevant for all audiences? AIMM’s Cultural Insights Impact Measure™ is offering a 40% discount for your company to test up to three ads now through January 15th! Learn more here: https://t.co/t7zdVOfsQI
We don't employ fortune tellers, but we do have in-house experts offering thoughts on tremendous challenges and opportunities brands and consumers may face in 2021.
https://t.co/ETAiWVxa1S
#ActionsBeyondAds #Leadership2Action
Well CMOs, congratulations; we made it to 2021. What's next? @ANAmarketers' Ask the Expert team opines on insights and opportunities to better ensure your success.
Building your toolkit #ActionsBeyondAds #Leadership2Action
On the heels of what was surely a transformative year, we welcome 2021. In this piece, our Ask the Expert team gets out the crystal ball and shares insight on the tremendous challenges and opportunities for brands and consumers that we will see this year: https://t.co/KCkn6dKa5G
Global CMO Growth Council members are equipped with many talents, including #superpowers Brava, @soyonyc
#Leadership2Action
#AcrionsBeyondAds
"The evolution of brand marketing to humans from 'need to do' to 'want to do.'" Lynn Blashford @WhiteCastle @PGPiligian @NavyFederal, and @mlbereda @Lenovo @Cannes_Lions @WARCEditors #B4H #ActionsBeyondAds #Leadership2Action @nprimo @mymegatravels
Excited to be live-tweeting from "Revolutionize Marketing as #B4H, Brands for Humans" our collaboration with @Cannes_Lions @ANAmarketers Listening as @nprimo sets expectations. Stay tuned.
#ActionsBeyondAds #Leadership2Action @WARCEditors
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