Top Tweets for #MSIanalytics
Abhi Gupta, Senior Agency Measurement & Impact Lead at @Google discusses the impact of Chrome's cookie deprecation on Google's advertising ecosystem and how Google is adapting to this paradigm shift #MSIANALYTICS
Playing in @Google's Privacy Sandbox: @garjoh_canuck @BU_Tweets describes the future beyond third-party cookies at #MSIANALYTICS conference. MSI members are gaining valuable insights, early results, & crucial questions for navigating the evolving digital landscape #Privacy
Kicking off Day #2 of #MSIANALYTICS Conference is MSI Executive Director, John Lynch! Attendees are gaining important insights and tools to tackle common organizational challenges and future-proof their marketing strategies with data analytics📈
Isaac Dinner, Director of Marketing Analytics @indeed discusses the intricacies of measuring advertising impact on new customers amid privacy concerns. Discover how Indeed utilizes data clean rooms for secure experimentation and tackles common measurement challenges #MSIANALYTICS
Dan McCarthy @EmoryUniversity reveals a dynamic approach to assess long-term impacts of sudden events on businesses. Using COVID-19 as a case study, he delves into customer behavior shifts over time #MSIANALYTICS
Happening LIVE Rob Moakler @Meta unpacks the gaps between #marketing & #engineering teams in digital ad measurement. Attendees are learning key use cases & how different teams view the complexities of digital #advertising & how they can work better together🙌 #MSIANALYTICS
Dive into the power of analytics with @Pernod_Ricard! Mary Beth Jowers and Inna Kuvich reveal how marketing analytics drive transformative changes in brand strategy. #MSIANALYTICS attendees are learning about designing solutions, identifying use cases, & optimizing A&P planning
📢 Happening Now! Professor Puntoni @Penn unveils insights from his upcoming book on a groundbreaking strategic approach to data analytics - Decision-Driven Analytics! #MSIANALYTICS
Our co-founder @ebradlow kicked off day 2 of the #MSIANALYTICS conference at @Penn @Wharton. This year's conference was filled with great discussions, insights and innovations #TheFutureIsBright #Analytics #Strategy
Eric Bradlow, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at @Wharton kicks off day #2 of #MSIANALYTICS with reflections from yesterday and looking forward to today
Stefano Puntoni, @Wharton, Shiri Melumad, @Wharton & Patrick Moriarty, @Kantar explain how behavioral science can help data analytics by leveraging new data streams to improve customer experience #MSIANALYTICS
Ryan Dew, Assistant Professor of Marketing at @Wharton shares his research on influencer elasticity & quantifying the returns to influencer popularity #MSIANALYTICS
Jessica Nguyen, Quantitative Researcher at @Meta discusses using simulated data to validate Marketing Mix Models #MSIANALYTICS
Eric Bradlow, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at @Wharton kicks off day #2 of #MSIANALYTICS with reflections from yesterday and looking forward to today
Mary Purk, @WhartonAnlytcs, @PrivacyDesign, @Mastercard & @VogelMiriam, @ai_equal discuss "Responsible AI" and Data Ethics #MSIANALYTICS #ArtificialIntelligence #DataAnalytics #Mastercard
MSI Executive Director @jglynchjr welcomes everyone to our 2023 #MSIANALYTICS conference! We have an action-packed agenda where leaders in artificial intelligence and advanced analytics will address critical challenges facing #marketing today
"Let's maximize the benefits and minimize the risk" because there is no stopping it. @michalkosinski on #bigdata and our ability to accurately identify #psychologicaltraits. @MktgScience #Analytics #MSIanalytics
Thought-provoking presentation from Karin Kricorian on marketing analytics - “we don’t give consumers time to miss us!” #msianalytics @artemizzz
A great program for Day 2 #MSIanalytics. Starting off w Karin Kricorian “Precisely Wrong: The Limits of Targeting” @artemizzz
Phillip Leslie, Chief Economist @amazon raises a big question: How can you optimize advertising revenue *and* customer shopping experience? "They don't have to be at odds - we're striving to create an advertising business that's also a great consumer experience." #MSIanalytics
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