Marketing Matters TODAY at 5pm ET with @BarbaraKahn and @amreed2!
- @RedAntler Co-Founder and Chief Brand Officer on the evolution of consumer behavior
- @AdAge's @JessicaWohl on companies changing their branding due to racial stereotypes
🔊Tune in on #SiriusXM132🔊
Authentic values have to inform business responses, doing the right thing is more than hashtags @MktgScience Johnny-come-lately companies putting out statements about America’s structural racism could take a few lessons from the maker of Cherry Garcia. https://t.co/99bM8VYgHm
Seeking practical advice for evaluating & measuring marketing performance? Register for this FREE @MktgScience webinar w/ our own Paul Flugel, Tues., May 19, 1 pm ET. https://t.co/sEStThXWon
Gielens and Steenkamp discuss how digital has caused both intermediation and disintermediation, especially in the digital marketing and transaction spaces. This provides new opportunities for firms and researchers.
#branding#digital#intermediation
https://t.co/XrhEQno8qT
The Guru @barbarakahn speaketh. Retailers: Pick up the bible now, and don't wait until the Zombie Apocalypse is right on your door step https://t.co/b0IgrQGZaW
On this #WorldHealthDay we celebrate the Heroes on the Front Line like Lynn Flagg, an ER nurse at @umassmemorial @UMassMedical. Thank you, Lynn. Read her message here: https://t.co/Yu00cpRgMt.
New Report: "Linking Clicks to Bricks: Spillover Benefits of Online Advertising" Mi Zhou, @vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan & Ritwik Sinha @CarnegieMellon@teppercmu@UCIrvine_MBA
https://t.co/fJsYvK5iA9
We’re starting Summit 2020 w @barbarakahn overview of retail “apocalypse”. It’s possible to survive, but “good enough” is constantly changing. #msiconf